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"Joel and Anna have experienced this too, though Joel believes his tech is not inherently misogynistic. "Because I set it up, I know exactly the phrase that needs to be used and Anna doesn't," he explains. "She'll say it slightly wrong, then I say it and to her ear it sounds like I'm saying exactly the same thing in a calmer voice.""

"To coincide with the launch, the campaign has released research by Demos revealing the huge scale of social media misogyny. The study monitored the use of the words "slut" and "whore" by UK Twitter users over three weeks from the end of April. It found that 6,500 individuals were targeted by 10,000 aggressive and misogynistic tweets in that period."

"Beginning in 2017, I did a project with artist Trevor Paglen to look at how people were being labelled. We found horrifying classificatory terms that were misogynist, racist, ableist, and judgmental in the extreme. Pictures of people were being matched to words like kleptomaniac, alcoholic, bad person, closet queen, call girl, slut, drug addict and far more I cannot say here. ImageNet has now removed many of the obviously problematic people categories - certainly an improvement - however, the problem persists because these training sets still circulate on torrent sites [where files are shared between peers]."

"Yet despite much of the content appearing to break TikTok's rules, which explicitly ban misogyny and copycat accounts, the platform appears to have done little to limit Tate's spread or ban the accounts responsible. Instead, it has propelled him into the mainstream - allowing clips of him to proliferate, and actively promoting them to young users."