China now wants to tell influencers how to speak and dress when live-streaming - CNN - 0 views
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"When the host streams live, his or her clothing and image should not violate public order or good morals," the ministry wrote, adding that "their appearance should also reflect the characteristics of the products or services they are marketing."
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If hosts display behavior that violates the law, they should be warned or punished by the e-commerce platform — a move that could include restricting their traffic, suspending them or even blacklisting and removing their accounts, the ministry added.