"The Apple TV is not a full-blown television. Instead, it's a set-top box that connects to a TV and delivers content like movies and television shows from sources like iTunes and Netflix, similar to a Roku or Amazon Fire TV."
The Apple TV will come out and it will be interesting to see how the public reacts to it.
"iTunes phishing scams
Compromised phones or computers
Celebrity passwords/emails as part of a larger password dump (such as the Adobe hack)
Mobile-phone or computer-repair individuals abusing access
Password reset questions guess
Brute force"
"In a world of cloud computing, everything we do is governed by tens of thousands of words of legal fine-print (including the fine print that warned Mr da Silva that his movies might stop working if he changed the region associated with his Itunes account) that no one (including Mr da Silva, and you, and me) has ever, ever read (famously so!)."