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"The Meta boss is gearing up to unleash AI tools to allow advertisers to fully create and target campaigns on his social media sites, prompting fears of the "death of creativity" - and widespread job cuts at agencies. Last week it emerged that these tools are to be rolled out by the end of next year, with Zuckerberg describing the capability in a recent interview as a "redefinition of the category of advertising. You don't need any creative, you don't need any targeting, you don't need any measurement, except to be able to read the results that we spit out," he said last month, in comments that appear to render much of the advertising industry obsolete."