Why big data has made your privacy a thing of the past | Technology | The Observer - 0 views
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dr tech on 07 Oct 13"The reason is that routine big-data analytical techniques can now effectively manufacture personal data that is not protected by any of the measures we've used up to now. A well-known illustration of this is the way Target, an American retail chain, creatively collated scattered pieces of data about individuals' changes in shopping habits to predict the delivery date of pregnant shoppers - so that they could then be targeted with relevant advertisements."