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""We've taken down hundreds of thousands of pieces of misinformation related to COVID-19, including theories like drinking bleach cures the virus or that physical distancing is ineffective at preventing the disease from spreading," Zuckerberg wrote. But at the very same time, The Markup found, Facebook was allowing advertisers to profit from ads targeting people that the company believes are interested in "pseudoscience." According to Facebook's ad portal, the pseudoscience interest category contained more than 78 million people."

"The 61-year-old British computer scientist described how political advertising has become a sophisticated and targeted industry, drawing on enormous pools of personal data on Facebook and Google. This means that campaigns create precisely targeted ads for individuals - as many as 50,000 variations each day on Facebook during the 2016 US election, he said."

"How many conspiracy theorists does it take to change a lightbulb? QAnon won't let me tell you. I can, however, reveal that it takes only a dozen anti-vaxxers to spread dangerous misinformation to millions of people. According to a report from the NGO Center for Countering Digital Hate (CCDH), up to 65% of anti-vaccine content on Facebook and Twitter can be traced back to just 12 people. Although Facebook has disputed the report's methodology, the 12 have been nicknamed the "disinformation dozen", and include Robert F Kennedy Jr, the nephew of John F Kennedy. A few of the 12 have been removed from at least one social media platform, but are still free to post on others."

""Even if the data is old, it's never really old because it will always be useful for data brokers," he said. "It helps them correlate related information that is new and dump them into these profiles, which they sell online for as little as 99 cents.""

"The online newspaper Nu.nl had been Facebook's only factchecking partner in the Netherlands since Leiden University dropped out of the programme last year. The website had sole responsibility for marking Facebook and Instagram news content for Dutch users as being false or misleading, in order to help power the social network's tools that suppress distribution of misinformation."

"Just like the Twitter experiment, and to nobody's surprise -- a Facebook account that copies and re-posts President Donald Trump's posts word-for-word is immediately flagged for inciting violence."

"This kind of muddy uncertainty seemed inevitable. The board has jurisdiction over every Facebook user in the world, but intuitions about freedom of speech vary dramatically across political and cultural divides. In Hong Kong, where the pro-democracy movement has used social media to organize protests, activists rely on Facebook's free-expression principles for protection against the state. In Myanmar, where hate speech has contributed to a genocide against the Rohingya, advocates have begged for stricter enforcement. "

"One point I found heartening in preparing this data was this quote from one of our data scientists. Following the announcement of a winner, 'Americans applying heart reactions on political content were off the charts, while angry reactions were closer to baseline.' It's possible to have a spike in positivity without having a corresponding spike in negativity. There has been a lot of interest in Facebook's impact on civic discourse and reasonable requests for us to share more data so it can be studied more fully. Obviously, this post is not meant to be a perfect analysis."

"This is the longest I've spent on Facebook in about four years. Finally, I've decided to delete it. In my 30s, it's started to stress me out that my profile still exists. Drunk pictures of me on display for people I haven't thought about in a decade. Whatever teenage me saw worthy of a status update just out there, searchable, findable, obscured only by privacy settings that I don't fully understand."

"The "aging up issue is real," the researcher wrote in an internal memo. They predicted that, if "increasingly fewer teens are choosing Facebook as they grow older," the company would face a more "severe" decline in young users than it already projected"

"One of the many policy-based projects I worked on at Meta was Engagement Bait, which is defined as "a tactic that urges people to interact with Facebook posts through likes, shares, comments, and other actions in order to artificially boost engagement and get greater reach." Accordingly, "Posts and Pages that use this tactic will be demoted." To do this, "models are built off of certain guidelines" trained using "hundreds of thousands of posts" that "teams at Facebook have reviewed and categorized." The examples provided are obvious (eg. a post saying "comment "Yes" if you love rock as much as I do"), but the problem is that there will always be far subtler ways to get people to engage with something artificially. As an example, psychology researchers have a long history of studying negativity bias, which has been shown to operate across a wide array of domains, and to lead to increased online engagement. "

"Facebook and Instagram users will start seeing labels on AI-generated images that appear on their social media feeds, part of a broader tech industry initiative to sort between what's real and not. Meta said Tuesday it's working with industry partners on technical standards that will make it easier to identify images and eventually video and audio generated by artificial intelligence tools."

"But the documents show that the company relies heavily on the intervention of a small editorial team to determine what makes its "trending module" headlines - the list of news topics that shows up on the side of the browser window on Facebook's desktop version. The company backed away from a pure-algorithm approach in 2014 after criticism that it had not included enough coverage of unrest in Ferguson, Missouri, in users' feeds."