Correction: Facebook-Privacy Q&A story - The Washington Post - 10 views
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anonymous on 01 Dec 11How does Facebook use the information people share to make money? Describe the issues that Facebook should address. all Dec 6 cream
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Cream Wijitr on 24 Dec 11How does Facebook use the information people share to make money? Facebook uses the information people share to make money by using the data to give to advertising companies, which in turn, pay Facebook for the data they receive so that they can target Facebook users with more individualized advertising. The advertising business can choose who they want ads to be shown to, customized to be relevant to the person's personal interests and likes. The more ads that users see on Facebook, the more money Facebook earns from the advertising company. Therefore, the exposure of the information people share to advertising companies, in order to place these advertisements, earn them money. Describe the issues that Facebook should address. Issues that Facebook should address include: Privacy - The privacy of users' and their data should be kept private, and the issue needs to be addressed where other online companies target the user data, where the user clicks to see pages, and their online activity even though the user may not be online. Reliability - The reliability of Facebook's security system should also be addressed. Facebook needs to address how users are aware or unaware of how their data is being shared through their friends' apps, or shared to advertising companies. Also, users would need to be reassured that their data isn't distributed to other third party companies.