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Of course, the rules are often in flux, making it difficult for to stay up to speed-which reinforces the need for a digital literacy program for teachers and administrators. It's not enough to impose rules on how not to use social media; teachers should be required at the start of every school year to learn how to use social networks and other tools effectively in the classroom, and how to maintain privacy settings for both professional and personal accounts.

As virtually every form of media from newspapers to television shows becomes more socially aware, the book remains stubbornly anti-social. Despite the rapid growth in e-books and the launch of a number of services designed to add social features to books, the act of reading is still a fairly solitary thing.

"We have to figure out a way to use it engagingly and teach students when it s appropriate and when it's not appropriate to be doing that.""

Now, with $16 million in venture capital funding from Kleiner Perkins Caufield & Byers (KPCB) and New Enterprise Associates (NEA), the two professors officially launched Coursera, their new online education company that includes partnerships with Princeton University, Stanford University, the University of Michigan and the University of Pennsylvania to offer web-based classes on the Coursera platform for free. A total of 37 undergraduate and graduate-level courses across a broad range of disciplines will launch this spring.

Check out the "why this matters", public vs private discussion.