Step 3 asks “WHY are we doing this?” And, “Is this the right approach?” In this final phase, the critic enters the fray, asking hard questions. Is the plan really gelling? Are their unwieldy aspects that need to get cut? Are you meeting the overall project objective? Room Setup: Analytical thinking is best done in smaller, more constrained spaces. (The Disney crew used a small room under the stairs.) The team sits in a single row facing the project plan, which promotes criticism of the project, but not individual people.Mentality: Pose the difficult questions and share the earth-shattering doubts. In step two, you're likely to get lost in the weeds. The third step provides the perspective from the balcony as opposed to the dance floor. In this phase, consider your plan in the context of your business and your long-term mission.
