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"Through the design, development and implementation of the Living Room of the Future (LRoTF), we build upon existing work to progress two strands of research. The first explores how media broadcasters may utilise Object-Based Media (OBM) to provide more immersive experiences. Created in conjunction with the BBC R&D the LRofTF utilizes OBM to dynamically customise television content according to audiences' personal, contextual and derived data. OBM works by breaking media into smaller parts or 'objects', describing how they relate to each other semantically, and then reassembling them into personalized programmes. In addition to this media-delivery aspect, the LRoTF explores data protection issues that arise from OBM's use of data by integrating with the privacy-enhancing Databox system. "

burger King will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.