"While the Philips Hue system is based on open technologies we are not able to ensure all products from other brands are tested and fully interoperable with all of our software updates. For guaranteed compatibility you need to use Philips Hue or certified Friends of Hue products"
Uber, realizing it had hundreds of millions of people in its back seats as a captive audience, just announced it will allow third-party apps the ability to serve up notifications, content, or ads to its users during their trips. The notifications would be customized to the length and locations of each person's ride, but only with permission from the user.