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Daniel Benoni

Création de sites web Sherbrooke Montréal Création web Montréal | Lubie Vision - 0 views

www.lubievision.com/equipe.php

face team

shared by Daniel Benoni on 11 Apr 11 - No Cached
  • Daniel Benoni on 11 Apr 11
     
    Faces for team page
Daniel Benoni

CharityVillage® Research: Say "Thanks," keep in touch, and deliver on your pr... - 0 views

www.charityvillage.com/...rspon12.html

CSR corporate social responsibility charities

shared by Daniel Benoni on 23 Apr 11 - No Cached
  • Bell Canada, for example, receives 9,200 requests for either philanthropic or sponsorship support each year
  • ell faces a major challenge in dealing with these applications, and making the difficult decisions concerning which to support and which to turn down, while striving to get good value for its sponsorship investments. Overall, she points out, the objective is "to connect to the things that matter"
  • Bell does not sponsor individual athletes, individuals who simply have an idea or cause they wish to promote, or business launches. If applicable, Foster points out,
  • ...5 more annotations...
  • The applicant must be financially sound, and Bell will be strongly impressed by organizations with low administrative costs which can offer a partnership that will fit its corporate vision and strengthen its position in the niches it wants to occupy.
  • crucial for Bell to have telecommunications exclusivity in the project
  • s it a unique made-in-Canada concept?
  • Is it likely to attract positive public attention?", "Is the applicant a Bell Canada customer or potential customer?", "Does this proposal present an opportunity for a commercial return for Bell?", and "Will there be a role for Bell employees to play?" No organization, Foster points out, will ever meet all of the criteria, "... but the more 'Yes's, the better your chances."
  • Offer proposals that make commercial sense to Bell Canada
  • Daniel Benoni on 23 Apr 11
     
    Charity Sponsorship.. from the company point of view. Good to read before we go meet a company for a feedback!
Daniel Benoni

The 7-Stage Evolution of a Socially Responsible Brand - 0 views

mashable.com/...csr-company-stages

corporate social responsibility stage 7 Documentation

shared by Daniel Benoni on 26 Apr 11 - No Cached
  • For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
  • In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
  • We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
  • ...12 more annotations...
  • ow did this come about? In large part, it is because the payoff for corporate engagement with customers has risen dramatically as a result of social media.
  • As the brand’s customers become loyal fans, they use their social networks to spread the word about that brand, driving even more new fans to join in. This dynamic may have its initial upfront costs, but it pays off in the end through an extended global audience of buyers and fans.
  • Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
  • The Seven StagesThe process of becoming a brand leader in the next decades will be an evolutionary one involving at least seven stages.
  • Unsustainable corporate self-interest
  • Self-directed engagement
  • C-suite reflection
  • Consumer facing self-interest:
  • Self-directed reform:
  • Brand leader:
  • Brand visionary:
  • Indeed, if we consider the online reach of companies like Facebook and Twitter, the offline reach of companies like Proctor & Gamble, Unilever, Coca-Cola and Walmart, and the fervent consumer loyalty that companies like Apple, Nike and Patagonia inspire, it’s easy to imagine how a web- and social-savvy population could coerce these companies — and any others who want to follow their example — into becoming the leading global brand visionaries of the future.
  • Daniel Benoni on 26 Apr 11
     
    Describes exactly why Corporate Social Responsibility is the bomb right now. It's a "you better hop-in" bandwagon that most companies can't ignore now!
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