What is the best way to do customer discovery when all I have is an idea? I don't want to build a prototype until I know the idea is valid and that it's worth doing.
Our Portfolio | SSE Labs - 0 views
What is the best way to do customer discovery when all I have is an idea? I don't want ... - 0 views
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Read up on Lean Startup from CustDev.com and AshMaurya.com.
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write down your hypotheses and assumptions around the idea you have
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Why your company should have a single email address - 0 views
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Yet, when it comes to email management, most companies seems to adopt a somewhat broken posture: either they don’t advertise any public email or they advertise too many of them.
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The right number of emails to be advertized by your company is ONE.
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Fragmented communication issues were numerous and yet subtle. Here’s some anecdotal evidence: Sales team pitched a prospect with the usual 3min introductive verbatim, later to discover that the prospect was already very familiar with our technology, as the prospect was already one week into integrating with Lokad. As a result, the pitch was less than useful, and the sales team appeared clueless. (They were clueless.) Support team, not aware of the importance of a prospect, replied with a short email pointing toward our online documentation to a VIP (Very Important Prospect) who was basically asking for a direct call. Not only we missed a big opportunity to engage with a VIP, but we appeared somewhat carefree too (VIPs expect to be treated as such). A client with a technical question our billing, unsure of the proper contact, decided to separately email sales@, support@ and billing@. He got 3 distinct answers, triple effort for us, and one of them, poorly phrased, seemed to bring a different answer. We spend hours undoing the confusion afterward.
Brandkarma - 0 views
Starting up - 0 views
Nat Turner (The product feedback cycle) - 0 views
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how many different variations of the “product feedback cycle” there are.
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What he means by this is simply, how long does it take and how many layers does feedback on the product go through before it gets to engineering.
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There are a few options. First, you could have clients talk directly to engineers. While that in theory is the shortest path the feedback cycle could take, that’s typically not the best solution. Most engineering teams prefer to stay “heads down” and not be interrupted, and are also rarely involved in the client day-to-day, so context switching is hard for them. You should definitely have interaction there, but probably not all the time.
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Build, market, measure in parallel - LaunchBit - 0 views
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First-time web entrepreneurs often tell me "Oh we're moving really quickly...we're launching in just 6 months."
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The trouble is that product traction isn't just about getting a product out the door.
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Your biggest competitor isn't any company or individual. It's time -- the duration you have before you run out of money, morale, and the enthusiasm your significant other/family has for your endeavors.
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