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Jernej Prodnik

Amazon unpacked - FT.com - 0 views

  • February 8, 2013 12:30 pm Amazon unpacked By Sarah O’Connor The online giant is creating thousands of UK jobs, so why are some employees less than happy?
  • Between a sooty power station and a brown canal on the edge of a small English town, there is a building that seems as if it should be somewhere else. An enormous long blue box, it looks like a smear of summer sky on the damp industrial landscape. Inside, hundreds of people in orange vests are pushing trolleys around a space the size of nine football pitches, glancing down at the screens of their handheld satnav computers for directions on where to walk next and what to pick up when they get there. They do not dawdle – the devices in their hands are also measuring their productivity in real time. They might each walk between seven and 15 miles today. It is almost Christmas and the people working in this building, together with those in seven others like it across the country, are dispatching a truck filled with parcels every three minutes or so. Before they can go home at the end of their eight-hour shift, or go to the canteen for their 30-minute break, they must walk through a set of airport-style security scanners to prove they are not stealing anything. They also walk past a life-sized cardboard image of a cheery blonde woman in an orange vest. “This is the best job I have ever had!” says a speech bubble near her head.
  • If you could slice the world in half right here, you could read the history of this town called Rugeley in the layers. Below the ground are the shafts and tunnels of the coal mine that fed the power station and was once the local economy’s beating heart. Above the ground are the trolleys and computers of Amazon, the global online retailer that has taken its place. As online shopping explodes in Britain, helping to push traditional retailers such as HMV out of business, more and more jobs are moving from high-street shops into warehouses like this one. Under pressure from politicians and the public over its tax arrangements, Amazon has tried to stress how many jobs it is creating across the country at a time of economic malaise. The undisputed behemoth of the online retail world has invested more than £1bn in its UK operations and announced last year that it would open another three warehouses over the next two years and create 2,000 more permanent jobs. Amazon even had a quote from David Cameron, the prime minister, in its September press release. “This is great news, not only for those individuals who will find work, but for the UK economy,” he said.
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  • Workers in Amazon’s warehouses – or “associates in Amazon’s fulfilment centres” as the company would put it – are divided into four main groups. There are the people on the “receive lines” and the “pack lines”: they either unpack, check and scan every product arriving from around the world, or they pack up customers’ orders at the other end of the process. Another group stows away suppliers’ products somewhere in the warehouse. They put things wherever there’s a free space – in Rugeley, there are inflatable palm trees next to milk frothers and protein powder next to kettles. Only Amazon’s vast computer brain knows where everything is, because the workers use their handheld computers to scan both the item they are stowing away and a barcode on the spot on the shelf where they put it. The last group, the “pickers”, push trolleys around and pick out customers’ orders from the aisles. Amazon’s software calculates the most efficient walking route to collect all the items to fill a trolley, and then simply directs the worker from one shelf space to the next via instructions on the screen of the handheld satnav device. Even with these efficient routes, there’s a lot of walking. One of the new Rugeley “pickers” lost almost half a stone in his first three shifts. “You’re sort of like a robot, but in human form,” said the Amazon manager. “It’s human automation, if you like.” Amazon recently bought a robot company, but says it still expects to keep plenty of humans around because they are so much better at coping with the vast array of differently shaped products the company sells.
  • The unassuming efficiency of these warehouses is what enables Amazon to put parcels on customers’ doorsteps so quickly, even when it is receiving 35 orders a second. Every warehouse has its own “continuous improvement manager” who uses “kaizen” techniques pioneered by Japanese car company Toyota to improve prod­uctivity. Marc Onetto, the senior vice-president of worldwide operations, told a business school class at the University of Virginia a few years ago: “We use a bunch of Japanese guys, they are not consultants, they are insultants, they are really not nice … They’re samurais, the real last samurais, the guys from the Toyota plants.” In Rugeley, the person with the kaizen job is a friendly, bald man called Matt Pedersen, who has a “black belt” in “Six Sigma”, the Motorola-developed method of operational improvement, most famously embraced by Jack Welch at General Electric. Every day, the managers in Rugeley take a “genba walk”, which roughly means “go to the place” in Japanese, Pedersen says as he accompanies the FT on a tour of the warehouse. “We go to the associates and find out what’s stopping them from performing today, how we can make their day better.” Some people also patrol the warehouse pushing tall little desks on wheels with laptops on them – they are “mobile problem solvers” looking for any hitches that could be slowing down the operation.
  • . . . What did the people of Rugeley make of all this? For many, it has been a culture shock. “The feedback we’re getting is it’s like being in a slave camp,” said Brian Garner, the dapper chairman of the Lea Hall Miners Welfare Centre and Social Club, still a popular drinking spot. One of the first complaints to spread through the town was that employees were getting blisters from the safety boots some were given to wear, which workers said were either too cheap or the wrong sizes. One former shop-floor manager, who did not want to be named, said he always told new workers to smear their bare feet with Vaseline. “Then put your socks on and your boots on, because I know for a fact these boots are going to rub and cause blisters and sores.” ©Ben RobertsAmazon workers in Rugeley process ordersOthers found the pressure intense. Several former workers said the handheld computers, which look like clunky scientific calculators with handles and big screens, gave them a real-time indication of whether they were running behind or ahead of their target and by how much. Managers could also send text messages to these devices to tell workers to speed up, they said. “People were constantly warned about talking to one another by the management, who were keen to eliminate any form of time-wasting,” one former worker added.
  • Watson said Amazon was supposed to send the council employment data every six months, but it had not done so. “We had no idea Amazon were going to be as indifferent to these issues as they have been, it’s come as a shock to us how intransigent they are,” he said. Inside the warehouse, Amazon employees wear blue badges and the workers supplied by the agencies wear green badges. In the most basic roles they perform the same tasks as each other for the same pay of £6.20 an hour or so (the minimum adult wage is £6.19), but the Amazon workers also receive a pension and shares. A former agency worker said the prospect of winning a blue badge, “like a carrot, was dangled constantly in front of us by management in return for meeting shift targets”. Amazon’s Darwinian culture comes from the top. Jeff Bezos, its chief executive, told Forbes magazine last year (when it named him “number one CEO in America”): “Our culture is friendly and intense, but if push comes to shove, we’ll settle for intense.”
  • Ransdtad said it supplied a number of clients with “onsite-flexible workforce solutions”. It added: “The number of workers required by these clients fluctuates in response to supply and demand. When demand for clients’ products or services is high (for example during the Christmas period) the Randstad partnership allows local people to benefit from short-term work on a temporary contract, to help supplement our clients’ permanent workforce and deliver against order requirements.” Certainly, not everyone in Rugeley is upset about Amazon. A group of workers having a pint on a picnic table outside The Colliers pub near the warehouse gates said they liked their jobs, albeit as their managers hovered nervously in the background. One young agency worker said he was earning about £220 a week, compared with the £54 he had been receiving in jobless benefits. He had bought a car and moved out of his mum’s house and into a rented flat with his girlfriend, who he had met at work. “I’m doing pretty well for myself,” he said with a shy grin. “There’s always opportunities to improve yourself there.” Across the table, an older man, wagging two fingers with a cigarette pinched between them, said slowly: “It gives you your pride back, that’s what it gives you. Your pride back.” Many in the town, however, have mixed feelings. They are grateful for the jobs Amazon has created but they are also sad and angry about the quality of them. Timothy Jones, a barrister and parish councillor, summed up the mood. “I very much want them to stay, but equally I would like some of the worst employment practices to end.”
  • For Watson, the big question is whether these new jobs can support sustainable economic growth. In Rugeley, it is hard not to look back to the coal mine for an example of how one big employer could transform a place. . . . The Lea Hall Colliery opened officially on a soggy Tuesday in July 1960. Miners and their families huddled under marquees to eat their packed lunches and when the first coal was wound to the surface, three bands played an overture specially written for the occasion. It was the first mine planned and sunk by the Coal Board, the body set up after the second world war to run Britain’s newly nationalised coal industry, and the Central Electricity Generating Board was building a coal-fired power station right next door. It was a defiant demonstration of confidence in coal at a time of increasing competition from oil. “King Coal is not yet dead, as many would have it, but is going to be with us for many years to come,” the regional secretary of the National Union of Mineworkers told the crowd.
  • Soon, miners from all over the country were swarming to the modern new mine. The Coal Board and the local council built housing estates and schools to cope with the exploding population. “Peartree estate was built for the Geordies, the Springfield estate was built for the Scots and the Welsh,” remembered Brian Garner, who helped to build the mine when he was 16. “It was unbelievable, it was buzzing in the town, there was that much money about then. I could leave my job at 10 o’clock in the morning and start at five past 10 on another.” On Friday and Saturday nights, the queue outside the Lea Hall Miners’ Welfare Centre and Social Club would wrap right around the building. Rugeley’s mine was soon the most productive in the country. It was a “young man’s pit” with all the latest machines and techniques, says Ken Edwards, who started there at 25 as an electrician. The work was still dirty and dangerous, though. In 1972, a local reporter took a tour. “All is silent except for the movement of conveyor belts which carry the coal and the murmur of the air pumps. The blackness is relieved only by narrow shafts of light coming from each person’s headlamp,” she wrote. It took her two days to remove the black dust from her nails, ears, nose and hair.
  • The good times didn’t last. By the time the pit closed, four days before Christmas in 1990, a spokesman for British Coal told Reuters it was losing £300,000 a week. More than 800 people lost jobs that paid the equivalent of between £380 and £900 a week in today’s money. The town council’s chairman tried desperately to say something reassuring. “It has come as such a shock,” he told the local paper. “[But] we have got to do what many have done and look for new areas, particularly information technology and high technology. We have a lot of expertise and a wonderful geographical spot. There’s no reason why it should be the end for Rugeley.” From behind her desk in Vision estate agents, all purple paint and fairy lights, Dawn Goodwin sucks the air in through her teeth at the mention of Amazon. “We all thought it was going to be the making of the town,” she says. She expected an influx of people, including well-to-do managers, looking to buy or rent houses. But she hasn’t had any extra business at all. People are cautious because they don’t know how long their agency jobs with Amazon will last, she says. One of her tenants, a single young woman, got a job there but lost it again after she became ill halfway through a shift. She struggled to pay her rent for three months while she waited for her jobseeker’s benefits to be reinstated. “It’s leaving a bad taste in everyone’s mouths,” Goodwin says with a frown. Even the little “Unit 9” café next to the Amazon warehouse hasn’t had a boost in trade. The women who run it reckon the employees don’t have enough time in their 30-minute break to get through security, come and eat something, and then go back in again.
  • In a cramped upstairs office at the Citizens Advice Bureau, Gillian Astbury and Angela Jones have turned to statistics to try to identify Amazon’s effect on the area. They haven’t had an increase in the number of people asking about employment problems or unfair dismissal, but nor has there been any improvement in the community’s problems with debt and homelessness. Their best guess is that people haven’t had enough sustained work to make much of a difference. Astbury says employment agencies are a “necessary evil”, but stresses it is hardly ideal for people to be bouncing in and out of temporary work, particularly when a job ends abruptly and they are left with no income at all until their benefits are reinstated. Workers leaving Amazon have had a particular problem with this, prompting the parish council to submit a Freedom of Information request to the Department for Work and Pensions to find out exactly how long local people are being made to wait for their social security payments to come through.
  • Far from the CAB’s little office in Rugeley, Britain’s economists are also puzzling over why the economy remains moribund even though more and more people are in work. There are still about half a million fewer people working as full-time employees than there were before the 2008 crash, but the number of people in some sort of employment has surpassed the previous peak. Economists think the rise in insecure temporary, self-employed and part-time work, while a testament to the British labour market’s flexibility, helps to explain why economic growth remains elusive. Angi Cooney, who runs C Residential, the biggest estate agent in Rugeley, thinks the nature of employment is changing permanently and people should stop pining for the past. It’s “bloody great” that a company like Amazon chose to come to “this little old place”, she says fiercely, looking as if she’d like to take the town by the shoulders and give it a shake. “People expect a job for life, but the world isn’t like that any more, is it?” Sarah O’Connor is the FT’s economics correspondent
donnamariee

Technology and productivity: The hollow promise of the iEconomy | The Economist - 0 views

  • Apple is the most creative, innovative and envied technology company of our time,
  • spring of 2000,
  • Cisco and its ilk as the internet transformed the economy.
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  • If fact there is little sign in the data that machines are displacing humans any faster than usual
  • Perhaps because of uncertainty, though that’s a poor explanation for a phenomenon occurring globally.
  • How to put a price on the contribution of Facebook or Twitter to the Arab spring?
  • IN THE battle between David Einhorn and Apple over the latter's $137 billion cash hoard lies a deeper lesson about the outlook for the economy. Mr Einhorn, an activist investor, says Apple clings to its money out of a “Depression mentality”. Perhaps. But the more mundane explanation is that Apple, like many of the world's big companies today, is generating more cash from its existing product line than it can usefully plough back into new projects.
  • Today, we all know Apple’s products, and a lot of us own one. Yet it is hard to identify the impact they or any of today's social-media giants have had on productivity. I was at first delighted with the convenience and freedom to read documents, check Twitter and search the web on the iPad mini I got in December, but it occurred to me recently that this was at best an incremental improvement over doing it on my BlackBerry or laptop. It also provides me with many more ways to waste time. As Tom Toles, the Washington Post’s cartoonist, puts it:
  • No doubt some of those YouTube videos were being watched over Apple products. Not that I blame Apple for Penney’s culture (after all, Google owns YouTube), but it is a reminder that the social-media revolution has been a mixed blessing. Yahoo at one time stood atop the Internet but the ability of its workers to do their job from anywhere may be backfiring on productivity
  • are genuine benefits of social media and the related hardware. In its first few decades the computer/internet revolution re-engineered business processes, enabling companies to interact with each other and customers in more ways at lower cost than ever, producing measurable, bankable results. Now, it’s leading to brand-new consumer products, many of whose  benefits are unmeasured or unmeasurable.
Katja Saje

Who Owns the Future? by Jaron Lanier; Big Data by Victor Mayer-Schönberger an... - 1 views

  • Successful technologists are the new "ruling class". In this digital world order, money and power are concentrated in the hands of a few.
  • Each technological innovation produces the potential not just for cyber-crime, but for manipulating the way we lead our lives.
  • imagine you take a driverless taxi. Without explanation, it lingers in front of billboards during your journey or forces you to a particular convenience store if you need to pick up something. Is that very different to search engines reading your mind through your click-habits or Amazon telling you, often accurately, what you really want to read next?
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  • The amount of raw data about all our lives continues to rise exponentially.
  • benefit and danger will depend on the use to which the information is put and the safeguards that protect us from technical malfunction and human malevolence.
donnamariee

Technology in schools: saving money with cloud, open source and consortia | Teacher Net... - 0 views

  • largest elements of a school's budget,
  • with the role of technology as a teaching tool and in society at large growing all the time, the trick is delivering savings without damaging pupils' education or putting them at a disadvantage in the world outside school.
  • open source software,
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  • The change is saving around £3,000 a year in licensing costs, according to the schools' ICT manager Phil Jones.
  • The school has also moved to open source for its virtual learning environment (VLE), now run through Moodle.
  • While open source has brought benefits in terms of flexibility, there is no doubt that the reduced cost is a major attraction, however. "ICT is always a big drain on a school budget, and any way we can save money is a massive help,"
  • Open source is also one of the solutions adopted at Notre Dame High in Sheffield, where it is used for email and management systems, as well as the school's VLE, again on Moodle. One of the advantages of open source is its flexibility, but this is only appealing if the school has the technical know-how to tweak it according to its needs
  • Changes in the educational landscape, such as the emergence and growth of federations, academy chains and clusters of headteachers working together, may resolve this in the future, but in the meantime the benefits of the external support that come from a proprietorial system may outweigh the savings of free software
  • "One of the risks is schools that go very heavily into open source end up with a system that is so bespoke only the school's technical manager can understand it
  • Technology in schools: saving money with cloud, open source and consortia
Eva Ana Kazic

The Benefits of Content Marketing » Web Marketing Today - 1 views

  • 5 Data Points for Content Marketing
  • Paid online advertising is not only less efficient, it’s expensive too.
  • Based on point 2 you could have instead gotten 33 sales leads for a cost of $133 had you been doing content marketing.
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  • less expensive
  • businesses with websites with 401 to 1000 pages get 600 percent more leads than those with 51 to 100 pages.
  • 5. Content marketing is growing.
  • prospects prefer it; it costs you less money; it produces more sales leads and customers; it helps you beat your larger competitors; and the marketing results you begin generating today will last forever.
donnamariee

Better Policy Through Better Information | John O. McGinnis | Cato Unbound - 0 views

  • Can Internet activism work?
  • is importantly correct that the Internet can help redress the balance between special and more encompassing interests by reducing the cost of accessing information. Such reduction redounds to the advantage of diffuse groups more than concentrated groups because reduced costs can temper the former groups’ larger problems of coordination.
  • earing that more information may enable citizens to better organize to attack their privileges, they have tried to restrict emerging technologies of free communication as long as these technologies have been around.
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  • In a democratic state like ours, the primary interest groups are not authoritarian cliques, but private actors, like public sector unions and trade associations, which have the leverage to pressure politicians to use public power on their behalf. And, like authoritarian leaders, such groups are desperate to avoid transparency to retain their benefits. A case in point is the opposition of teachers' unions to publishing evaluations of schools and teachers on the Internet. And many interest groups have tried to prevent laws requiring Internet disclosure of campaign contributions.
  • Yet the results of policies are contestable. And it is often hard for citizens who are distracted by many enterprises more interesting than politics to find good information about policies' likely outcomes. Most people also have a better intuitive sense of how policies will affect their short-term interests than the long-term interests of society, even if the long-term effects may be of great personal as well as social benefit.
  • The Internet provides an important mechanism of such social discovery. Because of the greater space and interconnections that the Internet makes available, web-based media, like blogs, can be dispersed and specialized and yet connected with the wider world. As a result of this more decentralized and competitive media, the web generates both more innovative policy ideas and better explanations of policy than were available when mainstream media dominated the flow of political discussion.
  • In short, over time the Internet and allied aspects of the computational revolution can create more focused and more accurate knowledge about the consequences of social policies. This knowledge in turn can help more citizens focus more on what they have in common—their shared goals and policies that may achieve them—rather than on the unsupported intuitions or personal circumstances that may divide them. Of course, some citizens will remain ideologues, impervious to updating on the facts. But democracy moves by changing the middle, not the extremes. Like other mechanisms that increase common knowledge, the Internet can give wing to the better angels of our nature.
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donnamariee

A 'more revolutionary' Web - The New York Times - 0 views

  • Just when the ideas behind "Web 2.0" are starting to enter into the mainstream, the mass of brains behind the World Wide Web is introducing pieces of what may end up being called Web 3.0. "Twenty years from now, we'll look back and say this was the embryonic period," said Tim Berners-Lee, 50, who established the programming language of the Web in 1989 with colleagues at CERN, the European science institute.
  • To many in technology, Web 2.0 means an Internet that is even more interactive, customized, social and media-intensive - not to mention profitable - than the one of a decade ago.It is a change apparent with multilayered media databases like Google Maps, software programs that run inside Web browsers like the collaboration-friendly word processor Writely, high-volume community forums like MySpace, and so-called social search tools like Yahoo Answers.
  • In this version of the Web, sites, links, media and databases are "smarter" and able to automatically convey more meaning than those of today.For example, Berners-Lee said, a Web site that announces a conference would also contain programming with a lot of related information embedded within it.A user could click on a link and immediately transfer the time and date of the conference to his or her electronic calendar. The location - address, latitude, longitude, perhaps even altitude - could be sent to his or her GPS device, and the names and biographies of others invited could be sent to an instant messenger list.
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  • "There is an obvious place for the semantic Web in life sciences, in medicine, in industrial research," Shadbolt said, and that is where most of the focus is today."We're looking for communities of information users to show them the benefits," he said. "It's an evolutionary process."The big question is whether it will move on next to businesses or consumers, he said. A consequence of an open and diffuse Internet, he noted, is that unexpected outcomes can emerge from unanticipated places.
  • "People keep asking what Web 3.0 is," Berners-Lee said. "I think maybe when you've got an overlay of scalable vector graphics - everything rippling and folding and looking misty - on Web 2.0 and access to a semantic Web integrated across a huge space of data, you'll have access to an unbelievable data resource."Said Sheehan: "I believe the semantic Web will be profound. In time, it will be as obvious as the Web seems obvious to us today."
Anja Vasle

Even Google won't be around for ever, let alone Facebook | Technology | The Observer - 0 views

  • At the moment, the four leading monsters are Apple, Google, Facebook and Amazon. Yet 18 years ago, Apple was weeks away from extinction, Amazon had just launched, Google was still three years away from incorporation and Facebook lay nine years into the future.
  • We understand pretty well the factors that determine the fortunes of companies that make things people buy – which is why, for example, one can predict thatApple won't be able indefinitely to sustain its huge profit margins on its iDevices.
  • This leaves Facebook, a company that has one billion products (called users) and earns its living by selling information about them to advertisers.
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  • The two key factors that will determine Facebook's future are the power of network effects and the "stickiness" of its service – ie, the extent to which it can dissuade users from leaving.
  • he key determinants of success or failure were (i) the average number of friends that users have and (ii) whether the difficulty of using the site comes to outweigh the perceived benefits.
  • Facebook users will constitute a captive market and will be correspondingly exploited. And the company will be regulated as a monopoly.
  • How much exploitation will users tolerate before they decide to quit?
  • n fact, it is now so dominant that millions of people around the world think that Facebook is the internet.
  • At one point in the conversation, the Google boys noticed that their collaborator had suddenly gone rather quiet.
  • But the number of commercial companies that are more than a century old is vanishingly small.
  • in the technology world one can go from zero to hero is a very short time
  • Google has a well understood and currently profitable business model and a huge technical infrastructure but ultimately is vulnerable to a well-resourced competitor armed with better search technology.
  • A telephone network with a million subscribers is infinitely more valuable then one with only 10. In technological ecosystems, network effects are very powerful: they explain, for example, how Microsoft came to dominate the market for desktop operating and office systems.
  • If you put your faith in network effects, therefore, Facebook looks like a good investment because it'll be around for the long term.
Katja Jerman

Will Apple's iWatch introduce the age of wearable technology? - Telegraph - 0 views

  • Apple is developing a smart watch as it seeks to repeat its trick with the iPhone and iPad and spur a new market
  • curved touchscreen made from a new type of flexible glass, an array of sensors to monitor exercise patterns and heart rate, “wave and pay” function, access to maps, voice control and wireless integration with the iPhone.
  • That could allow the wearer to take calls and read messages without having to delve into their pocket or bag, or mean the iphone would know when it was in its owner’s hand an unlock automatically.
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  • it is beyond the experimentation phase and heading towards production
  • that the age of “wearable technology” is nigh
  • “Apple can launch a new product like no other company because it owns its own retail channel, has privileged real estate in other retailers, and has a brand that’s recognized even by two-year-olds.”
  • There were mobile phones with internet access, mapping software and even touchscreens before the iPhone was introduced in 2007, they just failed to capture mainstream attention.
  • Likewise, wearable technology and smart watches are not Apple ideas. The firm in fact already benefits from third party wearable accessories such as the Nike FuelBand and FitBit, which link to the iPhone and track exercise.
  • All the main technologies – screens, processors, GPS, mobile software, Bluetooth wireless networking – are already mature and in mass use. The problem is cramming them into something small enough to look stylish on a wrist
  • its rival is working on a computer you wear on your face. Google Glass, a project led by Google co-founder Sergey Brin, suggests a near future in which reality is augmented via a pair of spectacles with all the capabilities of a smartphone.
  • Already in public testing, Google Glass’ tiny screen projects the web into your field of vision, while “bone conduction” headphones transmit sound directly through your skull, allowing you to hear your environment at the same time through your ears.
Jernej Prodnik

Why I'm quitting Facebook - CNN.com - 0 views

  • Why I'm quitting Facebook By Douglas Rushkoff, CNN February 25, 2013 -- Updated 1502 GMT (2302 HKT)
  • (CNN) -- I used to be able to justify using Facebook as a cost of doing business. As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior. I can no longer justify this arrangement.
  • Today, I am surrendering my Facebook account, because my participation on the site is simply too inconsistent with the values I espouse in my work. In my upcoming book "Present Shock," I chronicle some of what happens when we can no longer manage our many online presences. I have always argued for engaging with technology as conscious human beings and dispensing with technologies that take that agency away.
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  • Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and worse misrepresents those who have befriended us to still others. To enable this dysfunctional situation -- I call it "digiphrenia" -- would be at the very least hypocritical. But to participate on Facebook as an author, in a way specifically intended to draw out the "likes" and resulting vulnerability of others, is untenable.
  • Douglas Rushkoff Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time -- our "social graphs" -- into money for others.
  • We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances. With this information, Facebook and the "big data" research firms purchasing their data predict still more things about us -- from our future product purchases or sexual orientation to our likelihood for civil disobedience or even terrorism.
Jernej Prodnik

Facebook Now Allows Friends To Promote Posts, But Privacy Concerns Arise - Internationa... - 0 views

  • Facebook Now Allows Friends To Promote Posts, But Privacy Concerns Arise
  • By Ian Kar | February 16, 2013 8:27 AM EST On average, Facebook posts are seen by approximately 16 percent of your friends; with Facebook’s newest feature, however, more of your friends may start seeing your best moments on the social network more often, because users can now pay to promote their friend’s posts.
  • Facebook hopes that with this new service, quality content supported by you and your friends will  be featured at the top of your News Feed. Some users have already received the new feature, but the gradual rollout will continue with Facebook users with fewer than 5,000 total friends and subscribers. 
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  • Facebook has dealt with many privacy issues in its nine years on the Web, but unlike most of the past issues that deal with broader concerns like “data mining,” the new promoted posts service could have a greater impact on individuals, like its increased potential for cyberbullying.One problem is your friend doesn’t need your explicit permission to promote your posts. So, for instance, if one of my friends from college decides to promote an old embarrassing photo of me, I won’t be able to prevent the picture from getting to the top of the News Feed for a large percentage of my friends.
  • We’ve reached out to Facebook to talk about any safeguards that will be put in place to prevent cyber bullying, but they didn’t get back to us by the time this article went up.In addition, there’s no way to determine who promoted the post, so, as TechCrunch notes, a friend promoting an article written by me could be perceived as a shameless plug by me in an effort get more of my friends to check out my article (which is totally true by the way).However, Facebook notes there are a lot of benefits to the service. A Facebook spokesperson released a statement to AllFacebook on Friday, describing the feature:
  • “If your friend is running a marathon for charity and has posted that information publicly, you can help that friend by promoting their post to all of your friends,” the post said. “Or if your friend is renting their apartment out and she tells her friends on Facebook, you can share the post with the people you and your friend have in common so that it shows up higher in news feed and more people notice it.”As you can see, Facebook’s new feature has a number of potentially beneficial uses like fundraising for a friends’ charity or publicizing events to increase attendance, and can even make somewhat tedious tasks like finding an apartment be a little less difficult.
  • Facebook will want to monitor this new feature to see how it’s used. It has the potential to be really lucrative and turn Facebook into a network more like Reddit, where popular posts dominate the front page on a merit basis, but it could be used maliciously to embarrass or play pranks on friends – only time will tell. Facebook is planning on emphasizing its mobile platform in 2013, and it will be interesting to see if the Promoted Posts feature will be included in its mobile plans. In the company’s most recent earnings report, Facebook said mobile ad revenue accounts for 23 percent of its total ad revenue. To contact the editor, e-mail: editor@ibtimes.com
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