Skip to main content

Home/ Internetni praktikum/ Group items tagged additive

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Kaja Horvat

BBC News - Internet shopping: What makes the online consumer tick? - 0 views

www.bbc.co.uk/...business-17619022

internet shopping consumer

shared by Kaja Horvat on 07 Mar 13 - No Cached
  • Data can be used at every stage of a marketing campaign from planning how it will run, to effective implementation, to measuring how successful the campaign was
  • data also shows us what really influences people online.
  • What does this mean? It means that today's savvy shoppers are taking their time when it comes to making a purchasing decision - often checking out online forums, blogs and social networks such as Facebook before they invest.
  • ...7 more annotations...
  • In March 2012, UK retail websites received an additional 8.5 million visits through social networks and forums compared to March 2011, representing a 2.3% increase year-on-year.
  • two in every five visits to online retailers now come from a search engine.
  • Recently, we conducted some anonymous research into the way that people engage with brands and social networks - specifically Facebook. We looked at the top 100 online retailers, and benchmarked that against the number of fans those retailers had on their Facebook page. The correlation showed that the more fans a retailer had on Facebook, the more visits the website received, to the extent that for every additional fan acquired a retailer could expect to see an additional 20 visits to their company website from Facebook over a 12-month period.
  • As Facebook has evolved, it has become more than a source of traffic for retail websites; in some cases it has also become the digital shop front.
  • 4% of the UK's Facebook population have purchased a product from a brand's Facebook page
  • social media in particular offers companies a huge opportunity to expand their brand equity and profile, engage with consumers and influence their customers.
  • A recent poll conducted by Experian showed that 5% of consumers have actively sought feedback on a purchase made in store on Facebook or Twitter, while 24% of people would be positively influenced to buy a product after seeing an advert on Facebook.
Jernej Prodnik

Facebook Now Allows Friends To Promote Posts, But Privacy Concerns Arise - Internationa... - 0 views

au.ibtimes.com/...osts-privacy-concerns-2013.htm

facebook international business times privacy political economy of communication political economy of the internet surveillance society surveillance

shared by Jernej Prodnik on 24 Feb 13 - No Cached
  • Facebook Now Allows Friends To Promote Posts, But Privacy Concerns Arise
  • By Ian Kar | February 16, 2013 8:27 AM EST On average, Facebook posts are seen by approximately 16 percent of your friends; with Facebook’s newest feature, however, more of your friends may start seeing your best moments on the social network more often, because users can now pay to promote their friend’s posts.
  • Facebook hopes that with this new service, quality content supported by you and your friends will  be featured at the top of your News Feed. Some users have already received the new feature, but the gradual rollout will continue with Facebook users with fewer than 5,000 total friends and subscribers. 
  • ...4 more annotations...
  • Facebook has dealt with many privacy issues in its nine years on the Web, but unlike most of the past issues that deal with broader concerns like “data mining,” the new promoted posts service could have a greater impact on individuals, like its increased potential for cyberbullying.One problem is your friend doesn’t need your explicit permission to promote your posts. So, for instance, if one of my friends from college decides to promote an old embarrassing photo of me, I won’t be able to prevent the picture from getting to the top of the News Feed for a large percentage of my friends.
  • We’ve reached out to Facebook to talk about any safeguards that will be put in place to prevent cyber bullying, but they didn’t get back to us by the time this article went up.In addition, there’s no way to determine who promoted the post, so, as TechCrunch notes, a friend promoting an article written by me could be perceived as a shameless plug by me in an effort get more of my friends to check out my article (which is totally true by the way).However, Facebook notes there are a lot of benefits to the service. A Facebook spokesperson released a statement to AllFacebook on Friday, describing the feature:
  • “If your friend is running a marathon for charity and has posted that information publicly, you can help that friend by promoting their post to all of your friends,” the post said. “Or if your friend is renting their apartment out and she tells her friends on Facebook, you can share the post with the people you and your friend have in common so that it shows up higher in news feed and more people notice it.”As you can see, Facebook’s new feature has a number of potentially beneficial uses like fundraising for a friends’ charity or publicizing events to increase attendance, and can even make somewhat tedious tasks like finding an apartment be a little less difficult.
  • Facebook will want to monitor this new feature to see how it’s used. It has the potential to be really lucrative and turn Facebook into a network more like Reddit, where popular posts dominate the front page on a merit basis, but it could be used maliciously to embarrass or play pranks on friends – only time will tell. Facebook is planning on emphasizing its mobile platform in 2013, and it will be interesting to see if the Promoted Posts feature will be included in its mobile plans. In the company’s most recent earnings report, Facebook said mobile ad revenue accounts for 23 percent of its total ad revenue. To contact the editor, e-mail: editor@ibtimes.com
1 - 3 of 3
Showing 20▼ items per page