Nestle fails at social media | Internet news | TechEye - All the technology news unfit ... - 0 views
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M M on 25 Mar 10Engaging in social media backfires for Nestle. Due to the Greenpeace protest against the company with regards to how the company uses palm oil in its products, a number of people posted their distaste on Nestle's Facebook page. Unfortunately for the company, the representative in charge of replying to comments was far from being amiable, or even courteous. Sample exchange of comments: Nestle: "You have freedom of speech and expression. Here, there are some rules we set. As in almost any other forum. It's to keep things clear." Paul Griffin: "Your page, your rules, true, and you just lost a customer, won the battle and lost the war! Happy?" Nestle: "Oh please...it's like we're censoring everything to allow positive comments." Social media has significant benefits for companies and how they market the products to consumers. However, if used wrongly, as with this case, massive PR clean-up is inevitable.