Skip to main content

Home/ InternationalRelations/ Group items tagged USSR

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Ed Webb

Gorbachev's Pizza Hut Ad Is His Most Bizarre Legacy - 0 views

foreignpolicy.com/...za-hut-ad-thanksgiving-miracle

Russia USSR history politics media advertising

shared by Ed Webb on 28 Nov 19 - No Cached
  • There’s an undeniable voyeuristic frisson of seeing a man who once commanded a superpower hawking pizza
  • it’s a beautiful short film and a very weird advertisement: Who would have thought that a bunch of Muscovites bickering about the end of communism would be a natural pitch for pizza?
  • In 1991, the heads of the former Soviet republics had voted to give Gorbachev a pension of 4,000 rubles per month—but it was not indexed to inflation. By 1994, according to Meduza, his pension was worth less than $2 a month.
  • ...19 more annotations...
  • Gorbachev was determined to stay in Russia and fight for reform, not to take up a life of well-compensated exile abroad. To do that, he would need money to fund his center, his staff, and his activities—urgently. As Gorbachev later told France 24 when asked about the ad, “I needed to finish the building. The workers started to leave—I needed to pay them.” To keep his vision going—and to stay relevant in a world moving beyond him—he would need a lot of money. More, even, than he could make by giving lectures. More than anyone in Russia could, or wanted to, give him.
  • (The exact amount that Gorbachev would receive for the commercial is secret, but it may have been one of the largest talent fees in history—an amount that would be easily in the seven figures today, adjusted for inflation.)
  • The concept obviously exploited the shock value of having a former world leader appear. But the ad played on the fact that Gorbachev was far more popular outside Russia than inside it. As late as October 1991, a Wall Street Journal/NBC News poll showed that 54 percent of Americans wanted to see Gorbachev as the head of the Soviet Union, compared with only 18 percent for Yeltsin. And warm feelings toward Gorbachev persisted in the West long after the Soviet Union dissolved.
  • The negotiations took months. Partly, this represented a negotiating tactic: The longer the negotiations drew out, the higher Gorbachev’s talent fee would be. But it also represented real hesitation on Gorbachev’s part.
  • a Moscow Pizza Hut near Red Square, which had opened in 1990 as part of a Soviet-era deal with the chain’s then-parent company, PepsiCo. That arrangement, which had been hailed as the “deal of the century,” flopped when the Soviet Union collapsed, killing both the Russian economy and the restaurant’s supply chain. (Overnight, Lithuanian mozzarella became an expensive import from a foreign country.)
  • Gorbachev finally assented—with conditions. First, he would have final approval over the script. That was acceptable. Second, he would not eat pizza on film. That disappointed Pizza Hut. “We always wanted the hero of the ad to eat the pizza,”
  • Gorbachev’s granddaughter Anastasia Virganskaya ended up eating the slice.
  • BBDO Chairman Philip Dusenberry insisted that the agency’s advertisements be cinematic in their quality. The Gorbachev production lived up to that standard. Informed estimates put the commercial’s budget in the low millions of dollars. Darbyshire, who wrote the script in English, went through three translators to get the right level of idiomatic Russian. To capture the beautiful establishing shots of Red Square and its domed churches, the crew hefted the film cameras high atop the Kremlin itself. And somehow the production managed to get the whole square shut down for the entire shoot.
  • Filming the interior scenes took the better part of a day in a different location, inside a real Moscow Pizza Hut. (Even though the bulk of the commercial is just a conversation around a table, multiple sources stressed that filming such a scene—with its complicated sightlines—is enormously challenging.) Coincidentally, it also happened to be Thanksgiving Day in the United States. Since the commercial was being shot at a working Pizza Hut, the cast and crew—including Gorbachev—ate pizza, which was “one of the most interesting Thanksgiving dinners I’ve ever had,” said Shaine, who was seated with Gorbachev.
  • Gorbachev justified his decision to do the commercial on two grounds. First, the former leader argued, “pizza is for everyone.” It was nicely communal: “It’s not only consumption. It’s also socializing.”
  • Besides the expense and effort of the shoot and the postproduction (an original score recorded live!), the dialogue is entirely in Russian with English subtitles—even though Americans hate subtitles.
  • The commercial closes with the cheers resounding throughout Red Square and then all of Moscow in progressively wider shots with celebratory music underneath. “It has this impression, you might say the illusion, that the entire nation feels this is a wonderful thing that happened.” Of course, it is an illusion—in this case, taking the actor’s dialogue, adding reverb, and layering the chants over each other. But it’s also one that suited both the marketing needs of Pizza Hut and the myth-making needs of Gorbachev. Pizza Hut gets to be not only the avatar of global capitalism but also the restaurant that brings people together. In the commercial’s fiction, at least, Gorbachev gets the hero’s reception that Raisa always thought he deserved.
  • The future turned out to be much dimmer than the ad anticipated. A little less than a year after the ad was filmed, in August 1998, the Russian financial system collapsed. The economic recovery that had begun to take hold was wiped out. As the Moscow Times wrote, “The whole Russian economy fell to pieces at a stroke.”
  • Whatever optimism made the pro-Gorbachev slant of the ad even dimly plausible as a representative sampling of Muscovite opinion vanished. News reports suggest that the Pizza Hut location in which the commercial was filmed itself closed during the crash.
  • this fictional family, like most Russians, probably spent the early 2000s supporting the increasingly hard-line Vladimir Putin, seeing him as “the only person who can take them back to stability and potential for growth,” Weber said. Out with pizza, in with the vertical of power.
  • despite Gorbachev’s ambitions that his post-presidency could push his country toward greater openness, Russia has slipped ever further along a much less free path than he once envisioned
  • A tightening of laws on foreign support for nonprofits inside Russia squeezed the Gorbachev Foundation; many of his family members have reportedly moved to Germany. In a book released last month, Gorbachev even weakly offered praise for his successor on the grounds that Putin “inherited chaos” and that his moves could be justified if “the aim of authority is to create conditions for developing a strong modern democracy.”
  • In a 2018 poll by the respected Levada Center (another byproduct of Gorbachev’s reforms), 66 percent of Russians responded that they regretted the collapse of the Soviet Union. So, of course, does Gorbachev. His ambition was to perfect the country, not to end it.
  • As a leader, Russians rank Gorbachev well below Joseph Stalin.
Ed Webb

NATO is best when it is doing nothing - Responsible Statecraft - 0 views

responsiblestatecraft.org/...-best-when-it-is-doing-nothing

IR US USA Europe NATO ColdWar opinion analysis military politics

shared by Ed Webb on 02 May 21 - Cached
  • From this point of view, the Cold War was not won between 1989 and 1991. It was won between 1956, when the Hungarian masses revolted against communism, and 1961, when the East German communist state confessed that the only way it could stop its population from running away to a better life in West Germany was by building a giant prison wall to keep them in. From that moment, Soviet communism as an ideological model in Europe was dead. It was not yet dead in the former colonial world; and its expansion there, in alliance with anti-colonial nationalism, continued to give it the appearance of strength. But in the end, Vietnam, Angola, Afghanistan, and elsewhere did not really matter. What mattered to Washington were the great economic centres of Western Europe and maritime East Asia. For these, the United States  would have been prepared to risk nuclear war. And for Moscow, the vital interest was Eastern Europe, on the borders of the USSR itself. Recognizing these vital interests of the other side, neither side challenged them.
  • the suffering of Vietnamese, Cambodians, Afghans, Ethiopians, and Guatemalans under proxy wars was all too real. But neither NATO as an organization nor (except in the last French and British colonial wars) any non-U.S. NATO country was involved in those wars; and rightly so, for their military contribution would have been insignificant, and the resulting domestic protests would have torn their societies apart. So while the existence of NATO may have helped deter the USSR from aggression — or at least heavy political pressure on Western Europe — NATO did not actually have to do anything.
  • The disastrous role of NATO in international affairs began when the end of the Cold War and the collapse of Soviet power gave NATO the chance to do something, and the fear that otherwise it would be abolished gave it the motive to do so
  • ...1 more annotation...
  • we may be sure that without Washington to encourage their ambitions and save them from the consequences, even the most expansionist European members of NATO will in fact be very glad to do nothing
Ed Webb

How Putin's worldview may be shaping his response in Crimea - 1 views

www.washingtonpost.com/...shaping-his-response-in-crimea

Ukraine Russia Putin clash IR civilizations media

shared by Ed Webb on 03 Mar 14 - No Cached
  • The recent literature on Putin is correctly in drawing attention to his pro-Soviet imperialistic views: remember, to Putin the collapse of the USSR the biggest geopolitical catastrophe of 20th century. But what exactly this pro-Soviet worldview means is fairly poorly understood. To get a grasp on one needs to check what Putin’s preferred readings are. Putin’s favorites include a bunch of Russian nationalist philosophers of early 20th century – Berdyaev, Solovyev, Ilyin — whom he often quotes in his public speeches. Moreover, recently the Kremlin has specifically assigned Russia’s regional governors to read the works by these philosophers during 2014 winter holidays. The main message of these authors is Russia’s messianic role in world history, preservation and restoration of Russia’s historical borders and Orthodoxy.
  • another Putin’s favorite that was rumored to be very popular in his close circles a few years ago: “The Third Empire: Russia that Ought to Be” by Michael Yuriev. It’s a utopian fantasy written as a history book from a perspective of a 2054 Latin American narrator. The book describes how 2054 world order was established, and the process has a striking resemblance with contemporary Ukrainian events. It begins with a Recovery period of 2000-12, when the Great Russia starts its resurgence under the rule of Vladimir II the Restorer. Importantly the First Expansion that leads to reunification of significant territory occurs when Eastern and Southern Ukrainian regions rebel against west-organized Orange revolution (supported by western Ukraine). To help the revolting Ukrainians (that want to rejoin Russia) Vladimir II offers to include their Eastern territories into Russia. He then passes a referendum on those territories, and replaces the Russian Federation with the Russian Union (refer to the Custom Union) that also includes Belarus, Prednestrovie, Kazakhstan, Turkmenistan, South Ossetia and Abkhazia
  • Again, it may sound implausible but that is exactly what the late Harvard political scientist Samuel Huntington predicted in his book “The Clash of Civilizations and the Remaking of World Order“: alignments and wars among various civilizations — Western, Islamic, Chinese, Orthodox/Russian Latin etc. Notice that the Orthodox/Russian unity has already been restored in Russia. In response to the Ukrainian Church’s call to stop the Russian troops, Saturday a representative of Russia’s Orthodox Church suggested that Ukrainians shouldn’t resist the Russian military “peacekeepers.” Their mission – as was pointed out – is “to restore Russia’s historical unity.”
  • ...6 more annotations...
  • This helps us to understand why western analysts keep misreading the motivation behind Putin’s actions. His reality is very different from the reality in which these analysts live. His goal is primarily to “recollect Russia’s historical territories” (which specific version of historical Russia he has in mind is for us to rediscover in the next episodes)
  • the concept of cultural clash has been deeply ingrained in the minds of today’s Russians
  • Surveys show that 88 percent of Kiev’s Euromaidan participants came from outside of the capital. Of those only half originated from the country’s western regions, while the other half came from the central and eastern Ukraine. Specifically as many as one fifth (20 percent) of protesters came from the eastern regions alone
  • country-level data is also against the Ukrainian cultural divide concept. A survey from the Razumkov Center, shows that as of late December 2013 an absolute majority of the population in both the Center (two thirds) and West (80 percent) of Ukraine supported the Euromaidan; this is in contrast to about 20-30 percent in the East and South. However, the share of population that did not express support for the Euromaidan protests remained undecided regarding the alternative option: not supporting the Maidan did not automatically equal supporting the Russian vector or Yanukovych
  • the preponderance of pro-Russia oriented media in the Russian-speaking East
  • these media actively emphasized the cultural divide. If anything, the notorious divide exists primarily within Eastern Ukraine alone
Ed Webb

Eurafrica and the myth of African independence | Colonialism | Al Jazeera - 0 views

www.aljazeera.com/...ependence-191124063734264.html

Africa politics EU Europe colonialism independence decolonization economy trade opinion analysis

shared by Ed Webb on 25 Mar 20 - No Cached
  • although many on the continent have tended to equate decolonisation with the dawn of independence in the 1960s, independence, in fact, turned out to be a bit of a hoax. While it undoubtedly improved life for some on the continent, for the most part, it did not mean freedom. Rather, it marked the internationalisation and indigenisation of colonialism. It was to become a tool to transform Africans from being the objects of colonial subjugation into partners in their own exploitation.
  • "the EU (or the European Economic Community, EEC, as it was called at its foundation) was from the outset designed, among other things, to enable a rational, co-European colonial management of the African continent".
  • As the Chinese do today, in the years following the end of World War II, many in Europe saw in Africa the resources and markets they required to rebuild their shattered economies and to join the United States and the USSR as a third superpower
  • ...7 more annotations...
  • The Rome Treaty, which established the EEC in 1957, was nothing short of a resurrection of the Berlin Conference's General Act, which 73 years earlier had sought to create an internationalised regime of free trade stretching across the middle of Africa. In Rome, six European countries, without the involvement of any Africans, promised each other equal access to trading and investment opportunities in what is today the territory of 21 African countries: Senegal, Mali, Guinea, Ivory Coast, Benin, Mauritania, Niger, Burkina Faso, the Republic of the Congo (Congo Brazzaville), the Central Africa Republic, Chad, Gabon, the Comoros, Madagascar, Djibouti, Togo, Cameroon, the Democratic Republic of the Congo (DRC), Rwanda, Burundi and Somalia. In fact, as noted by Hansen and Jonsson, three-quarters of the territory covered by the EEC actually lay outside continental Europe.
  • Senghor personified the contradictions of independence. A formidable intellect, he led his nation into the Yaounde agreement, was the foremost proponent of negritude and ruled for two decades before retiring on New Year's Eve 1980, the first African president to leave office voluntarily. He then promptly left for France, where he had been a citizen since 1932.
  • It was into this context that the countries of Africa were born. Congenitally misshapen, they were easy prey for Europe. The Eurafrica project was simply given a makeover as the 1963 Yaounde Convention signed between the EEC and 18 former French and Belgian colonies. Under the agreement, the Europeans allowed free access to their domestic markets to products from the African members, while the latter were, at least initially, permitted to impose restrictions on the entry of European goods into their territories in order to protect their own infant industries. Three years earlier, however, the UN Economic Commission for Africa had warned, as related by Hansen and Jonsson, that the arrangements were likely to lead to economic dependency by tempting the Africans "to prefer the short-run advantage of tariff concessions [in EEC markets] to the long-run gains of industrial development".
  • By 1962, an American observer in Paris, Schofield Coryell, declared that African countries remained "essentially what they were: agricultural appendages to Europe". If this sounds familiar, it is because African elites are, to borrow from Wole Soyinka, still heading to foreign capitals to loudly proclaim their tigritude, while consigning their countrymen into debt and bondage.
  • Although Europe was "the home of nationalism" according to Macmillan, Africans were encouraged to think of it as genuine indigenous expression. Even though the African nations espousing it were born out of the 1884 Berlin Conference and African nationalist leaders were the products of colonial schools and European universities, African nationalism was still cast as the antidote to colonialism rather than an outgrowth of it.
  • True decolonisation requires more than just the physical absence of the coloniser. It means deconstructing the frameworks that have been used to define the African's place for him. That is the work that remains to be done.
  • Patrick Gathara is a communications consultant, writer, and award-winning political cartoonist based in Nairobi.
Ed Webb

Secret British 'black propaganda' campaign targeted cold war enemies | Cold war | The G... - 0 views

www.theguardian.com/...nformation-research-department

Africa UK Britain MENA ArabWorld Islamism propaganda ColdWar

shared by Ed Webb on 23 May 22 - No Cached
  • The British government ran a secret “black propaganda” campaign for decades, targeting Africa, the Middle East and parts of Asia with leaflets and reports from fake sources aimed at destabilising cold war enemies by encouraging racial tensions, sowing chaos, inciting violence and reinforcing anti-communist ideas, newly declassified documents have revealed.
  • The campaign also sought to mobilise Muslims against Moscow, promoting greater religious conservatism and radical ideas. To appear authentic, documents encouraged hatred of Israel.
  • The Information Research Department (IRD) was set up by the post-second world war Labour government to counter Soviet propaganda attacks on Britain. Its activities mirrored the CIA’s cold war propaganda operations and the extensive efforts of the USSR and its satellites.
  • ...12 more annotations...
  • The Observer last year revealed the IRD’s major campaign in Indonesia in 1965 that helped encourage anti-communist massacres which left hundreds of thousands dead. There, the IRD prepared pamphlets purporting to be written by Indonesian patriots, but in fact were created by British propagandists, calling on Indonesians to eliminate the PKI, then the biggest communist party in the non-communist world.
  • “The UK did not simply invent material, as the Soviets systematically did, but they definitely intended to deceive audiences in order to get the message across.”
  • “reports” sent to warn other governments, selected journalists and thinktanks about “Soviet subversion” or similar threats.The reports comprised carefully selected facts and analysis often gleaned from intelligence provided by Britain’s security services, but appeared to come from ostensibly independent analysts and institutions that were in reality set up and run by the IRD. One of the first of these, set up in 1964, was the International Committee for the Investigation of Communist Front Organisations.
  • In early 1963, the IRD forged a statement from the World Federation of Democratic Youth, a Soviet front organisation, which denounced Africans as uncivilised, “primitive” and morally weak. The forgery received press coverage across the continent, with many newspapers reacting intemperately.
  • The IRD also forged literature purporting to come from the Muslim Brotherhood, a mass Islamist organisation that had a significant following across the Middle East. One pamphlet accused Moscow of encouraging the 1967 war, criticised the quality of Soviet military equipment, and called the Soviets “filthy-tongued atheists” who saw the Egyptians as little more than “peasants who lived all their lives nursing reactionary Islamic superstitions”.AdvertisementThe IRD also created an entirely fictive radical Islamist organisation called the League of Believers, which attacked the Russians as non-believers and blamed Arab defeats on a lack of religious faith, a standard trope among religious conservatives at the time.
  • The IRD’s leaflets echoed other claims made by radical Islamists, arguing that military misdeeds should not be blamed on “the atheists or the imperialists or the Zionist Jews” but on “Egyptians who are supposed to be believers”.
  • Other material highlighted the poor view that Moscow took of the Palestine Liberation Organisation and the limited aid offered by the Soviets to Palestinian armed nationalist groups. This was contrasted with the more supportive stance of the Chinese, in a bid to widen the split between the two communist powers.
  • One major initiative focused on undermining Ian Smith’s regime in Rhodesia, the former colony that unilaterally declared its independence from the UK in 1965 in an attempt to maintain white minority rule.The IRD set up a fake group of white Rhodesians who opposed Smith. Its leaflets attacked him for lying, creating “chaos” and crippling the economy. “The whole world is against us … We must call a halt while we can still save our country,”
  • Between 1965 and 1972, the IRD forged at least 11 statements from Novosti, the Soviet state-run news agency. One followed Egypt’s defeat in the 1967 six-day war against Israel and underlined Soviet anger at Egypt’s “waste” of so much of the arms and materiel Moscow had supplied to the country.
  • A similar forgery in 1966 underlined the “backwardness” and “political immaturity” of Africa. Another, a statement purportedly from Novosti, blamed poor academic results at an international university in Moscow on the quality of the black African students enrolled there. The IRD sent more than 1,000 copies to addresses across the developing world.
  • As with most such efforts, the impact of the IRD’s campaigns was often difficult to judge. On one occasion, IRD officials were able to report that a newspaper in Zanzibar printed one of their forgeries about Soviet racism, and that the publication prompted an angry response. This was seen as a major achievement. Officials were also pleased when Kenyan press used fake material about the 1967 six-day war, and when newspapers across much of the Islamic world printed a fake Novosti bulletin on the conflict. Occasionally, western newspapers unwittingly used IRD materials, too.
  • Though the IRD was shut down in 1977, researchers are now finding evidence that similar efforts continued for almost another decade.“The [new documents] are particularly significant as a precursor to more modern efforts of putting intelligence into the public domain.“Liz Truss has a ’government information cell’, and defence intelligence sends out daily tweets to ‘pre-but’ Russian plots and gain the upper hand in the information war, but for much of the cold war the UK used far more devious means,” Cormac said.
1 - 12 of 12
Showing 20▼ items per page