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Arabica Robusta

Samir Amin, "Russia and the Ukraine Crisis: The Eurasian Project in Conflict with the T... - 0 views

mrzine.monthlyreview.org/...amin240314.html

russia ukraine crisis samir amin us intervention neoliberalism

shared by Arabica Robusta on 31 Mar 14 - No Cached
  • The authentic Russian socialist revolution produced a state socialism which was the only possible first step toward socialism; after Stalin that state socialism moved towards becoming state capitalism (explaining the difference between the two concepts is important but not the subject of this short paper).  As of 1991 state capitalism was dismantled and replaced by "normal" capitalism based on private property, which, as in all countries of contemporary capitalism, is basically the property of financial monopolies, owned by the oligarchy (similar to, not different from, the oligarchies running capitalism in the Triad), many coming out of the former nomenklatura, and some newcomers.
  • Neo-liberalism can produce for Russia only a tragic economic and social regression, a pattern of "lumpen development" and a growing subordinate status in the global imperialist order.  Russia would provide to the Triad oil, gas, and some other natural resources; its industries would be reduced to the status of sub-contracting for the benefit of Western financial monopolies. In such a position, which is not very far from that of Russia today in the global system, attempts to act independently in the international area will remain extremely fragile, threatened by "sanctions" which will strengthen the disastrous alignment of the ruling economic oligarchy to the demands of dominant monopolies of the Triad.  The current outflow of "Russian capital" associated with the Ukraine crisis illustrates the danger.  Re-establishing state control over the movements of capital is the only effective response to that danger.
Ed Webb

Gorbachev's Pizza Hut Ad Is His Most Bizarre Legacy - 0 views

foreignpolicy.com/...za-hut-ad-thanksgiving-miracle

Russia USSR history politics media advertising

shared by Ed Webb on 28 Nov 19 - No Cached
  • There’s an undeniable voyeuristic frisson of seeing a man who once commanded a superpower hawking pizza
  • it’s a beautiful short film and a very weird advertisement: Who would have thought that a bunch of Muscovites bickering about the end of communism would be a natural pitch for pizza?
  • In 1991, the heads of the former Soviet republics had voted to give Gorbachev a pension of 4,000 rubles per month—but it was not indexed to inflation. By 1994, according to Meduza, his pension was worth less than $2 a month.
  • ...19 more annotations...
  • Gorbachev was determined to stay in Russia and fight for reform, not to take up a life of well-compensated exile abroad. To do that, he would need money to fund his center, his staff, and his activities—urgently. As Gorbachev later told France 24 when asked about the ad, “I needed to finish the building. The workers started to leave—I needed to pay them.” To keep his vision going—and to stay relevant in a world moving beyond him—he would need a lot of money. More, even, than he could make by giving lectures. More than anyone in Russia could, or wanted to, give him.
  • (The exact amount that Gorbachev would receive for the commercial is secret, but it may have been one of the largest talent fees in history—an amount that would be easily in the seven figures today, adjusted for inflation.)
  • The concept obviously exploited the shock value of having a former world leader appear. But the ad played on the fact that Gorbachev was far more popular outside Russia than inside it. As late as October 1991, a Wall Street Journal/NBC News poll showed that 54 percent of Americans wanted to see Gorbachev as the head of the Soviet Union, compared with only 18 percent for Yeltsin. And warm feelings toward Gorbachev persisted in the West long after the Soviet Union dissolved.
  • The negotiations took months. Partly, this represented a negotiating tactic: The longer the negotiations drew out, the higher Gorbachev’s talent fee would be. But it also represented real hesitation on Gorbachev’s part.
  • a Moscow Pizza Hut near Red Square, which had opened in 1990 as part of a Soviet-era deal with the chain’s then-parent company, PepsiCo. That arrangement, which had been hailed as the “deal of the century,” flopped when the Soviet Union collapsed, killing both the Russian economy and the restaurant’s supply chain. (Overnight, Lithuanian mozzarella became an expensive import from a foreign country.)
  • Filming the interior scenes took the better part of a day in a different location, inside a real Moscow Pizza Hut. (Even though the bulk of the commercial is just a conversation around a table, multiple sources stressed that filming such a scene—with its complicated sightlines—is enormously challenging.) Coincidentally, it also happened to be Thanksgiving Day in the United States. Since the commercial was being shot at a working Pizza Hut, the cast and crew—including Gorbachev—ate pizza, which was “one of the most interesting Thanksgiving dinners I’ve ever had,” said Shaine, who was seated with Gorbachev.
  • Gorbachev’s granddaughter Anastasia Virganskaya ended up eating the slice.
  • BBDO Chairman Philip Dusenberry insisted that the agency’s advertisements be cinematic in their quality. The Gorbachev production lived up to that standard. Informed estimates put the commercial’s budget in the low millions of dollars. Darbyshire, who wrote the script in English, went through three translators to get the right level of idiomatic Russian. To capture the beautiful establishing shots of Red Square and its domed churches, the crew hefted the film cameras high atop the Kremlin itself. And somehow the production managed to get the whole square shut down for the entire shoot.
  • Gorbachev finally assented—with conditions. First, he would have final approval over the script. That was acceptable. Second, he would not eat pizza on film. That disappointed Pizza Hut. “We always wanted the hero of the ad to eat the pizza,”
  • Gorbachev justified his decision to do the commercial on two grounds. First, the former leader argued, “pizza is for everyone.” It was nicely communal: “It’s not only consumption. It’s also socializing.”
  • Besides the expense and effort of the shoot and the postproduction (an original score recorded live!), the dialogue is entirely in Russian with English subtitles—even though Americans hate subtitles.
  • The commercial closes with the cheers resounding throughout Red Square and then all of Moscow in progressively wider shots with celebratory music underneath. “It has this impression, you might say the illusion, that the entire nation feels this is a wonderful thing that happened.” Of course, it is an illusion—in this case, taking the actor’s dialogue, adding reverb, and layering the chants over each other. But it’s also one that suited both the marketing needs of Pizza Hut and the myth-making needs of Gorbachev. Pizza Hut gets to be not only the avatar of global capitalism but also the restaurant that brings people together. In the commercial’s fiction, at least, Gorbachev gets the hero’s reception that Raisa always thought he deserved.
  • The future turned out to be much dimmer than the ad anticipated. A little less than a year after the ad was filmed, in August 1998, the Russian financial system collapsed. The economic recovery that had begun to take hold was wiped out. As the Moscow Times wrote, “The whole Russian economy fell to pieces at a stroke.”
  • Whatever optimism made the pro-Gorbachev slant of the ad even dimly plausible as a representative sampling of Muscovite opinion vanished. News reports suggest that the Pizza Hut location in which the commercial was filmed itself closed during the crash.
  • this fictional family, like most Russians, probably spent the early 2000s supporting the increasingly hard-line Vladimir Putin, seeing him as “the only person who can take them back to stability and potential for growth,” Weber said. Out with pizza, in with the vertical of power.
  • despite Gorbachev’s ambitions that his post-presidency could push his country toward greater openness, Russia has slipped ever further along a much less free path than he once envisioned
  • A tightening of laws on foreign support for nonprofits inside Russia squeezed the Gorbachev Foundation; many of his family members have reportedly moved to Germany. In a book released last month, Gorbachev even weakly offered praise for his successor on the grounds that Putin “inherited chaos” and that his moves could be justified if “the aim of authority is to create conditions for developing a strong modern democracy.”
  • In a 2018 poll by the respected Levada Center (another byproduct of Gorbachev’s reforms), 66 percent of Russians responded that they regretted the collapse of the Soviet Union. So, of course, does Gorbachev. His ambition was to perfect the country, not to end it.
  • As a leader, Russians rank Gorbachev well below Joseph Stalin.
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