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fiona hou

QQ: Master of the Micropayment. - 0 views

  • QQ is China’s largest instant messenger service; in 2008 it owned 86% of the market, with MSN owning 5%, and a bunch of others owning less. QQ dominates the market – but the money made seems not to be from its instant messenger; rather its leveraging and channeling that huge audience through a gauntlet of micro-payments.
  • How is this achieved? It’s very smart – QQ doesn’t aim for the brain, it aims for the heart using QQshow – which is very similar to Yahoo Avatars, but with a  “billion’s of RMB from China youth market” twist.
  • QQ is head and shoulder’s above its competition, of this there is no doubt. Why? QQ is more than an instant messenger service, it’s a portal to a vast array of entertainment services in China; ie: while MSN, skype, etc, focus solely on instant messages, QQ IM is just the first step in a long sale.
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  • There are many reasons why QQ remains top dog in China IM; it led the pack during the Internet boom in China, it’s parent Company Tencent, controls many of China’s top sites, and its a domestic Chinese product fueled in part by nationalism, and in part by insight into what Chinese really want, and what they are willing to pay.
  • So what are they willing to pay? We’re talking pretty small amounts, like RMB 10/year (about USD 1.50)for “Red Diamond” membership. Sounds like nothing right? We’ll when you multiply that number by 100 million, then you can begin to see the power of China’s massive population coupled with payments that are way under their daily budget.
  • QQ is more than an instant messenger – way more; the messenger is simply a portal to a thriving online community fueled by an endless series of micro-payments. The avatars of these communities engage users on a “heart” level – they are invested, they have spent time, they have spent emotion. By connecting on a low-barrier, simple value-add proposition, QQ has leveraged it’s community in a way no other site in China has.
  • Taking this further, Brands that sell to the China youth market can quickly tap into a giant market of very engaged individuals. This is a perfect medium for fashion, beauty, and fun accessories. With the right content, it’s an excellent way to drive trials and sales, build brands, and create memorable experiences.
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    QQ is China's largest instant messenger service; in 2008 it owned 86% of the market, with MSN owning 5%, and a bunch of others owning less. QQ dominates the market - but the money made seems not to be from its instant messenger; rather its leveraging and channeling that huge audience through a gauntlet of micro-payments.
jung moon

Digital Chosunilbo (English Edition) : Daily News in English About Korea - 0 views

  • The success of these and other Japanese works in Korea is raising concerns that Japanese pop culture could once again dominate Korea.
  • Experts say the Korean entertainment industry's dependence on Japanese pop culture will increase because the Japanese novel and manga markets are popular around the world. According to the Korean Publishing Research Institute, as of 2006 the size of the Korean novel market was no more than W203 billion, while that of Japanese market stood at W724.3 billion. The gap for the manga markets was even greater, with the Japanese market (W4 trillion) some 40 times bigger than the Korean market (W124.2 billion).
  • Bae Won-keun, a researcher at the KPRI, says it is a shame that Korean entertainment companies scramble to snap up Japanese stories for quick returns rather than working to strengthen their creative power. "The entertainment industry should make more effort to cultivate young writers with fresh ideas," he adds.
Fei Xu

China Social Media; Xiaonei: China's Facebook Replica. - 0 views

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    the reasons behind social networking services failing in the Chinese market, are not only the language (Facebook has a Chinese version), but also the failure of realising the common desire of subgroup in the market..
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    As copycatting goes, China is King. It is an incisive criticism, which sharply points out the most significant existing problem in China in the copyright respect. This bug on policy and regulation corrupts Chinese creative thinking fundamentally.
xinning ji

Chinese elements promote cultural industry "going global"_English_Xinhua - 0 views

  • over 30 types of China's online games worth 71.78 million USD were exported to overseas markets. Revenue from overseas markets has become a new profit growth point for China's online game enterprises
    • xinning ji
       
      the emergence of mass media, esp Internet brings about lots of opportunities to present and promote culture for each nation, and also at same time let us know, understand and 'travel' a round the world. it is the contribution of technology and information.
  • If China's cultural industry seeks to "go global," Chinese enterprises must improve their "skills" to establish their own brands
  • the introduction of traditional theatrical repertoire and performances, toy manufacturing and other sectors to overseas markets have also had a rich "Chinese flavor."
Rika Ninomiya

QANTAS eyes Malaysia | The Australian - 0 views

  • QANTAS may pursue Malaysia Airlines following the demise of the Australian carrier's $8 billion merger plans with British Airways.
  • Qantas had wanted majority ownership in the deal, reflecting its bigger market value, but BA was not prepared to become a junior partner.
  • faced a number of significant hurdles
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  • Malaysia Airlines, run by savvy ex-petroleum industry executive Idris Jala, appeared the most likely partnership option in Asia
  • merger with Singapore Airlines, often touted as a good match, was unlikely because of questions of control and potential competition issues
  • He believed another possibility often raised, Cathay Pacific, was also unlikely, as were Thai Airways, Garuda, Philippine Airlines and the Chinese carriers.
  • However, he did not rule out a possible partnership with another European carrier or Japan Airlines in the longer term.
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    The article talks about Qantas's pursue of Malaysian Airline and other foreign airlines to merge with them. By merging with other major airline, Qantas is hoping to operate in more places which would help increase their market share in the world.
Tammy Nguyen

Vegemite and new name | Kraft and vegemite | Julian Lee - 1 views

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    Now I had my first Vegemite just last week at a friends.. Mmmm Yummy. I probably am glad I didnt try the new Vegemite though.. Cos a lot of my friends didnt like it.
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    Why would you want to change such an iconic name? Isn't it part of the Australian psyche, featured even in popular music?
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    Could it be a subtle marketing gimmick? Just a thought.
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    it's a marketing strategy no doubt about it. perhaps they would like to reconfigure their brand?
Maria D'Amato

Sony Walkman overtakes iPod in Japan - 0 views

  • Sony's Walkman digital music player outsold Apple's iPod in Japan last week for the first time in more than four years, according to electronics research firm BCN.
  • Sony, whose Walkman cassette players pioneered the portable-music industry in the late 1970s, gained market share after introducing models including the W series of cordless players that sell for under $US108.
  • Sony has gained customers seeking less expensive products and those seeking high quality by broadening its lineup,” Kazuharu Miura, an analyst with Daiwa Institute of Research, said by telephone. “But you can't really say Sony regained its competitiveness against Apple unless it improves its market share in the U.S. and Europe.”
    • Nora Ibrahim
       
      Correct me if I am wrong, but I have always found Japanese citizens very nationalistic and Sony is a Japanese company. Could that have an impact on the consumer's choice?
Christoph Zed

War Profiteers?: Study Reveals Germany Is World's Third Largest Defense Exporter - SPIE... - 0 views

  • Germany Is World's Third Largest Defense Exporter
  • Once one of the world's most aggressive powers, Germany today likes to project a pacifist image
  • a report released yesterday by the Bonn International Center for Conversion (BICC), a German think tank, reveals a different side of Germany's relationship to war.
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  • Germany, it turns out, exports nearly a billion euros worth of military goods each year ($1.55 billion) to developing countries.
  • That makes Germany the European Union's biggest military goods exporter, and worldwide it's behind only the US and Russia,
  • The BICC's annual report, guest-authored by former UN Chief Weapons Inspector Hans Blix, focused on the rise of military spending all over the world, a development that the end of the Cold War was supposed to reverse. Instead, global spending on weapons and armies rose by 15 percent between 2001 and 2006. Today it tops €650 billion ($1.1 trillion). A third of that is spent by the US.
  • "We see a revival of Cold War politics without the Cold War -- a Cold Peace, if you will."
  • "Apart from America there are a number of fast-growing countries -- like China, India, Indonesia and Pakistan, not to mention Russia -- where the global trend towards militarization is showing itself most clearly,"
Tony Sullivan

Background Briefing - 5 July 2009 - Cairo, a divided city - 0 views

  • Cairo
  • Mr Berry: When you walk in the gate it's nice. It gives you the impression that maybe you have a place in Australia maybe, maybe it feels like you in Australia, maybe somebody else, OK, maybe in Saudi Arabia, or anywhere else in the world, maybe in Italy, maybe somebody has the same feeling like Oh, this looks somewhere in Rome, somewhere in Greece
    • Tony Sullivan
       
      Describes 'gated communities' for the affluent, being established in desert areas beyond the border of Cairo city.
  • Mr Berry: Golf, it's a very prestigious thing.
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  • Not everyone back in Cairo is happy about the obsession with golf courses. Professor of Landscape and Architecture at Cairo University, Mohammad Refaat says they are a status symbol and the game doesn't come naturally to Egyptians
  • Mohammad Refaat: The first golf course that was created in these new developments was in Katameya Heights. It started - why is that? Because we started to have the Japanese in Egypt. The Japanese, they love golf, and we have several firms with Japanese managers, so it became a luxury to provide the service for them. But I believe that we're never going to be golfers as Egyptians, and I don't know, it's irritating now, because whenever you go, whenever you get a project, even in my private office, they say, 'Ah, the golf', and then we start doing the compound. The main idea of the golf from the owners' point of view is that to provide value for the people so that he can start to sell.
  • Mohammad Refaat: The thing is that I feel that we are Westernising ourselves. The thing is that due to the effect of the media, everybody wants to live in a Dallas, or in a Falconcrest or one of these things that we used to see when we're kids.
  • And they did not understand the Egyptian culture. If I speak about myself, I'd rather live in what we call the hara, or the alley, the old alley that we have, you know, when you have people all living in one street, of having all the services in the street, what we call the philosophy of the extended family. This is very, very Egyptian.
  • Anwar Sadat
  • opened up the country to the world, and very significantly, for the first time, all Egyptians could travel overseas.
  • Egyptians from all classes went abroad to get jobs in Gulf countries. They came back with money and with an appetite for things like shopping and luxury living. Some also brought back new ideas about Islam. It was more conservative and fundamentalist.
  • teachers, engineers, medical doctors, peasants, the large peasant migration
  • get passports, go and work in Jordan, in Kuwait, Saudi Arabia, come back. Some of them also in Saudi Arabia perhaps never ever encountering women, right? And coming back with new notions of segregation, of headscarf, of Islamisation
  • Hagar Cohen: In Cairo today more and more women are segregated and wear the burqa, which is the full head and body cover. But everyone likes the shopping, and the new and glitzy malls are full of people in all kinds of dress
  • It can be uncomfortable now for women in western clothes, who don't wear scarves, because conservative men and women clearly show their distaste. This mix between consumerism and a very religious lifestyle is sometimes known as 'petro Islam'
  • Mona Abaza: They have different notions and variations of Islamic ideologies. There is a difference between a 16-year-old kid who is out of a family of 10 living in a slum, and a schoolteacher who lives long years in Saudi Arabia comes back, very much influenced by what I call the petro Islamic ideology, Saudi Arabian consumerists, very much into conservative accommodationist kind of religion, enjoying a shopping mall but at the same time dressing in Islamic code for instance. So marrying certain forms of consumer culture, but giving it a flavour that can look Egyptian, so that you convince yourself that you are different.
    • Tony Sullivan
       
      Also discussed in relation to Salafism, a quietist social current encouraged by Saudi Araba, in 'The fever under the surface', The Economist 25 July 2009, p11-12, part of a special report on the Middle East.
  • the gated communities inside. the more upmarket, the faster they're selling, and they have names like Beverley Hills, Hyde Park and Dreamland.
  • Another kind of cultural reference for all of this is old Egyptian movies from like the 1950s you know, black-and-white films, where the setting was very, very often the Pasha's villa, which always had a very grand staircase, and a very grand entrance. This is the sort of lifestyle that Egyptians haven't had access to since the 1950s because of the crowding and so on and so forth. So now it's sort of become a lifestyle option for wealthy Egyptians that wasn't really there. So you can now have your own Pasha's villa.
  • Hagar Cohen: Dina Hussanein says she isn't comfortable living in a place with a name like 'Beverly Hills'. Dina Hassanein: That's a very sad thing, because we have a remarkable history and civilisation and yet, you know, we can't think of any Arabic word of our own that we could use to name the places. So I can tell you, Beverly Hills Egypt is nothing like Beverly Hills California
  • Hagar Cohen: Dina Hassanein is a modern woman. She lives on her own, and has a fiancé who lives nearby. She is very beautiful and smartly dressed in Western clothes. She has a job which involves interaction with all sorts of people
  • Hagar Cohen: Dina Hassanein and other residents have to rely on Old Cairo for almost everything, including shops, restaurants, and health services. There are also no local street markets, little shops or stalls, or workshops. In some places, the rules even forbid them. Big supermarket chains can be found easily, but you have to drive to get to them
  • Said Sadek: And you have rulers who believe in gated communities. Mubarak himself, lives in Sharem el Sheik or Borg el Arab, isolated, always isolated. The ruling elite in Egypt are isolated. And so you can tell by this political orientation of the elite that this is what they want, an isolated community because they cannot meet the demands of the masses. There are 40% of Egyptians below poverty line, earning less than $2 a day. And so this abject poverty amidst people who have a lot of money, may drive people to be envious
  • Very poor quality housing found in slums and shanty towns is expanding in Cairo
  • r Cohen: What in terms of sewage and garbage services? Are they available? Manal Tibe: We are talking about no water, so don't talk about sewage and garbage
  • Hagar Cohen: Manal Tibe says that the government isn't doing anything to improve conditions in slums, but has been very generous to private developers of gated communities. The desert land is subsidised by the government as well as the price of fuel, electricity and water. And that makes expenses in gated communities very low.
  • Manal Tibe: More hatefulness from poor to rich people and also to the government. Now, poor people that they want revenge, and this is being interpreted in some crimes against rich people.
  • Hagar Cohen: Dina Hassanein is missing city life, but at the same time she says that she doesn't fit in there any more
  • Dina Hassanein: It's not that I don't want to live there, it's just that our realities are very different, the places that we go are very different. If I were to walk into a slum I might get torn apart. You can't just walk in wearing normal clothes like we do into a place like that. I can barely walk down the streets without getting harassed actually, because it's a much more conservative society, so it's just different, it's almost impossible for these worlds to intermingle.
  • Hagar Cohen: These two very different worlds are on display inside some of Cairo's shopping malls. Western music there is piped through just as it is in any Australian city. This shopping mall is in the suburb of Giza. It's one of the most exclusive ones in Cairo. There's a care there serving Caesar salads and cappuccinos. Just across the road is the Giza Zoo, which is a popular hanging out venue for poorer families
  • This shopping mall
  • It's only a few days before Christmas when we're here, and in this Muslim country, it's ironic that Christian carols are playing throughout the atrium. Mona Abaza: It's a mix of definitely well-to-do Egyptians, and lots of expatriates, foreigners coming. You can see the Christmas decoration. During Ramadan they make Ramadan decorations, tents and Islamic style, and in Christmas they put Christmas decorations
  • Mona Abaza: There is this idea that the old downtown city is now slowly being depopulated by its, let us say, middle class. It used to be a very important commercial centre. It is now losing out this significance, because the centres have been now little by little moving out. So the idea is to get out of the city, because as if it's the inside is rotten, and it's very interesting how the poor can easily look at the lifestyles of the rich. Now this is evidently a bit of a problem for the rich, so that is why they opted for the American Dream, which is getting out and walling off.
  • Mona Abaza: If you look at it just visually, the problem is slums. One can easily say that the view is that as if the whole of Cairo is consisting of slums. Now the past 20 years, the neo liberal ideology of the government is to try and handle the problem of slums, and the way they handle it is as if it's an evil, a cancer that has to be drastically eliminated, with violence, because they consider and they believe that in slums, that we have the breeding of terrorist ideology, Islamist, poverty, violence etc. Now all this is quite often very over-exaggerated. I mean it's a form of discriminating the poor, that's clear. But you have the issue also of the city now experiencing a new form of cleaning up geared towards of course the encouraging of tourism and sites of consumption. So the cityscape is taking place as a huge space for consumer culture and tourism
  • Hagar Cohen: The American University, where Professor Abaza lectures, has also moved out to the desert and is now based in a town called New Cairo. She says it's a bad move, because a whole generation of well-off young people will be isolated, away from historical Cairo or the old Egyptian culture
  • Mona Abaza: You might be astonished but my students, 18 years old, 19 years, have never for instance known anything about downtown, have never even gone to downtown.
  • You will find the American fast food and the Egyptian fast food, and Italian, Mexican. Upstairs there is a McDonald's and Kentucky
  • Towheid Wahab: There is a rule here in the University. There's no mosque, there's no church, there's no temple, there's no monastery. All the people here are equal to do their religion by their own
  • Max Roderbeck: There are good reasons why they want to move, because you get a nice amount of space, you can re-brand yourself with a new image of being something that looks very modern instead of something that's fitted into a shabby old neighbourhood. There's certainly a trend, I mean there are quite a lot of institutions that have moved out.
  • Max Roderbeck: The danger of Cairo being hollowed out is pretty real. And I mean, some of the things that a city needs to be vibrant, seem to be already been pulled out of the centre of Cairo. I've seen other places where downtown becomes either a hollow shell, or ends up just being a sort of transport hub, you know, a sort of junction of roads and things. And I think it's a very real danger with Cairo.
  • Hagar Cohen: Somehow, Cairo has always managed to function as a lively city, says Max Roderbeck, but this time around, things are different
  • These satellite towns were developed in this way because of the government's quick sale of the land to private hands. They wanted to make a return quickly, and big villas and golf courses were in demand. But they don't work as lively urban centres, says environmental architect, Abbas el Zafarany
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    The complexities of globalisation evident in Egypt's largest city and its surrounds
Rika Ninomiya

Beyond them and us - 0 views

  • how do we foster a sense of community for international students in the short time they are here? And in turn, how do we bridge the often unintentional divide that underpins their experiences?
  • High-density housing is deliberately geared towards the international student market, at the expense of a broader mix. Orientation programs for international students and local students often run at different times. International students pay the full cost for transport, while domestic students get half-price concessions. And at some institutions, separate queues and counters even exist.
  • With their proximity to Melbourne and RMIT, they give students few opportunities to venture out of their comfort zone, explore the rest of the city, and perhaps build new connections. Some have few communal spaces - not exactly conducive to interacting with life beyond the campus zone.
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  • "We need to understand different cultures and perspectives as part of how we do business and relate," says Mr Campbell. "So there's actually a public good in all of this."
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    Interesting article discussing how international students experience or not experience Melbourne fully during their stay here in Melbourne.
xinning ji

China to appeal WTO ruling on book, movie imports - 0 views

  • Beijing is boosting demand for pirated products by limiting access to legitimate goods
    • xinning ji
       
      it is the biggest issue in China. copyright is illegal in West but the law in CHina is not strict and not enough to exhibit it. Also pirated products are everywhere in CHina, not only in capital city. THe government tried to exterminate them but the copyright market is large, so it is a difficult thing to work out.
  • The WTO said Beijing should allow foreign companies to import and distribute master copies of books, magazines and newspapers and to receive the same conditions and charges as Chinese companies for distributing reading materials.
  • The WTO said Beijing should allow foreign companies to import and distribute master copies of books, magazines and newspapers and to receive the same conditions and charges as Chinese companies for distributing reading materials.
xinning ji

Japanese pop culture isn't lost in translation - 0 views

  • If you have had any exposure to adolescent or teenage girls over the past decade, then you are all too familiar with the phenomenon known as Hello Kitty, the mouthless cartoon cat that decorates the paraphernalia (usually done in garish pink) that has made Tokyo-based parent Sanrio Co. Ltd. an 83-billion-yen-a-year company (about $795 million).
  • Why would Japanese cartoon characters appeal to American youth? Why stuff that is, to put it mildly and to use an American expression, cheesy?
  • What allows some products or concepts to travel around the world, while others can't get out of the house?
    • xinning ji
       
      the success of Japanese products is because they know what people like, what is the common ground of people around the world, and these products are really entertained, such as Hello Kitty, Ben 10, etc. Rather, these characters are well connected between Western and Asian social and cultural values. SO, they are global symbols.
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  • "In its imagery and style, derived from video games and comic art, Japanese culture seemed to ride the wave of postmodernism ahead of its American counterparts, It seemed 'foreign' and strange, which was part of its appeal."
  • The logical conclusion is that there is little logic to it, so marketers will have to keep trying the hit-or-miss approach, even for the most outlandish ideas.
Rika Ninomiya

Twenty thousand apply to be 'Best Job in the World' Ben Southall's buddy - 0 views

    • Rika Ninomiya
       
      Just wondering.... I don't understand why they hire someone from Hampshire, UK instead of taking someone from Australia? I don't know the detail story but doesn't this sound a little odd?
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    It's a simple "marketing coup for Tourism Queensland ... to help sell the state to the world."
Shalini Raj

China's Communists Mark 60 Years in Power With Beijing Parade - Bloomberg.com - 0 views

shared by Shalini Raj on 01 Oct 09 - Cached
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    The parade, in best old school communist tradition, is quite an interesting national display of power at this time. While it is predominantly aimed at the Chinese public (though not all, as access to the event was strictly controlled and limited) broadcast by national TV throughout the "Reich der Mitte" it is reinforcing the identity of a military super power, solid leadership and military state institutions, it also serves in a sense as a means of justification and proof for successful ideology to the ruling elite. And of course the display is aimed at the rest of the world, showing that China is a power to be reckoned with, not just economically but also in regards to it's military - just in case anyone has had any doubt. But is that a message the west needs to be reminded of? With the cold war over, and globalization making a path for cooperation and convergence of east and west in both in the economic and political arena, maybe the display is aimed at old friends eg. Russia and possible future "problems" (from a chinese point of view) such as Iran or N.Korea, who are working towards a stronger military recognition and/or are in strong competition with the market powers China has been able to built up eg: India, Japan.
Christoph Zed

Can India's economy overtake China? - 0 views

  • Can the lumbering elephant overtake the hyperactive dragon?
  • In 2010, the Indian economy may grow faster than that of China.
  • China and India, accounting for roughly 40% of the 6.5bn plus people on Planet Earth, are not merely the two fastest growing major economies in the world at present, but are among the few countries that have continued to expand at a time when the economies of most countries have contracted
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  • Economists argue that one reason why India's economy can grow faster than that of China in the near future is simply on account of what statisticians describe as a "base effect"
  • China's economy is roughly three and a half times bigger than that of India - Gross Domestic Product (GDP) measured in US dollars in 2008 for the two countries stood at $4.2 trillion and $1.2 trillion respectively.
  • Two years ago, China overtook the US as India's largest trading partner.
  • World Bank in its Global Development Finance 2009 report projected that in 2010, the rate of growth of India's economy at 8% would be faster than that of China, expected to be 7.7%
  • developing countries could "become a key driving force" in reviving the world's economy
  • it was no longer improbable that India could grow faster than China or that South Asia would expand at a faster pace than East and South-East Asia
Christoph Zed

AppleInsider | Apple challenges new Woolworths logo - 0 views

  • Apple have begun a legal response against the largest supermarket chain in Australia over a logo the electronics company says is too similar to its own iconic trademark
  • The Australian company has steered clear of mentioning apples in relation to its new mark, claiming the stylized 'W' was been paired with "an abstract leaf symbol" to represent fresh food
  • similarity to that particular fruit
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  • At first glance, the chance for confusion between a computer company and a food seller seems remote, but Woolworths' application asked for a blanket trademark extending even to electrical goods and technology.
  • Apple will make its case to IP Australia, the federal agency that governs trademarks in that country.
Maria D'Amato

Millions set to disconnect their fixed-line phones - 0 views

  • ABOUT 2 million people are considering ditching their fixed-line home phones, as Australians move closer to becoming one of the world's first wireless economies.
  • There are 105 mobiles for every 100 people, making Australia one of the most saturated markets in the world behind South Korea, with 114 mobile phones for every 100 people.
  • An ACMA study last year found the decline of fixed lines has been led by younger consumers. About 91 per cent of retirees said their main form of communication was the fixed-line phone, while 70 per cent of 18-to-31 year-olds consider mobile phones as their main form of communication.
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  • This year Telstra reported its fixed-line subscribers fell by four per cent to 9.2 million, while its mobile-phone subscribers increased four per cent to 9.7 million subscribers. An ACMA spokesman said Australians owned a total of 21.2 million mobile phones.
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