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jung moon

Digital Chosunilbo (English Edition) : Daily News in English About Korea - 0 views

english.chosun.com/...200703260027.html

korean wave japanese pop culture drama

shared by jung moon on 27 Aug 09 - Cached
  • The success of these and other Japanese works in Korea is raising concerns that Japanese pop culture could once again dominate Korea.
  • Experts say the Korean entertainment industry's dependence on Japanese pop culture will increase because the Japanese novel and manga markets are popular around the world. According to the Korean Publishing Research Institute, as of 2006 the size of the Korean novel market was no more than W203 billion, while that of Japanese market stood at W724.3 billion. The gap for the manga markets was even greater, with the Japanese market (W4 trillion) some 40 times bigger than the Korean market (W124.2 billion).
  • Bae Won-keun, a researcher at the KPRI, says it is a shame that Korean entertainment companies scramble to snap up Japanese stories for quick returns rather than working to strengthen their creative power. "The entertainment industry should make more effort to cultivate young writers with fresh ideas," he adds.
xinning ji

Japanese pop culture isn't lost in translation - 0 views

www.seattlepi.com/...178161_virgin17.html

shared by xinning ji on 17 Aug 09 - Cached
  • If you have had any exposure to adolescent or teenage girls over the past decade, then you are all too familiar with the phenomenon known as Hello Kitty, the mouthless cartoon cat that decorates the paraphernalia (usually done in garish pink) that has made Tokyo-based parent Sanrio Co. Ltd. an 83-billion-yen-a-year company (about $795 million).
  • Why would Japanese cartoon characters appeal to American youth? Why stuff that is, to put it mildly and to use an American expression, cheesy?
  • What allows some products or concepts to travel around the world, while others can't get out of the house?
    • xinning ji
      xinning ji on 18 Aug 09
       
      the success of Japanese products is because they know what people like, what is the common ground of people around the world, and these products are really entertained, such as Hello Kitty, Ben 10, etc. Rather, these characters are well connected between Western and Asian social and cultural values. SO, they are global symbols.
  • ...2 more annotations...
  • "In its imagery and style, derived from video games and comic art, Japanese culture seemed to ride the wave of postmodernism ahead of its American counterparts, It seemed 'foreign' and strange, which was part of its appeal."
  • The logical conclusion is that there is little logic to it, so marketers will have to keep trying the hit-or-miss approach, even for the most outlandish ideas.
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