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fiona hou

QQ: Master of the Micropayment. - 0 views

zerosocialmedia.com/...qq-master-of-the-micropayment

QQ China Lagest instant messenger service micropayment

shared by fiona hou on 14 Aug 09 - Cached
  • QQ is China’s largest instant messenger service; in 2008 it owned 86% of the market, with MSN owning 5%, and a bunch of others owning less. QQ dominates the market – but the money made seems not to be from its instant messenger; rather its leveraging and channeling that huge audience through a gauntlet of micro-payments.
  • How is this achieved? It’s very smart – QQ doesn’t aim for the brain, it aims for the heart using QQshow – which is very similar to Yahoo Avatars, but with a  “billion’s of RMB from China youth market” twist.
  • QQ is head and shoulder’s above its competition, of this there is no doubt. Why? QQ is more than an instant messenger service, it’s a portal to a vast array of entertainment services in China; ie: while MSN, skype, etc, focus solely on instant messages, QQ IM is just the first step in a long sale.
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  • There are many reasons why QQ remains top dog in China IM; it led the pack during the Internet boom in China, it’s parent Company Tencent, controls many of China’s top sites, and its a domestic Chinese product fueled in part by nationalism, and in part by insight into what Chinese really want, and what they are willing to pay.
  • So what are they willing to pay? We’re talking pretty small amounts, like RMB 10/year (about USD 1.50)for “Red Diamond” membership. Sounds like nothing right? We’ll when you multiply that number by 100 million, then you can begin to see the power of China’s massive population coupled with payments that are way under their daily budget.
  • QQ is more than an instant messenger – way more; the messenger is simply a portal to a thriving online community fueled by an endless series of micro-payments. The avatars of these communities engage users on a “heart” level – they are invested, they have spent time, they have spent emotion. By connecting on a low-barrier, simple value-add proposition, QQ has leveraged it’s community in a way no other site in China has.
  • Taking this further, Brands that sell to the China youth market can quickly tap into a giant market of very engaged individuals. This is a perfect medium for fashion, beauty, and fun accessories. With the right content, it’s an excellent way to drive trials and sales, build brands, and create memorable experiences.
  • fiona hou on 14 Aug 09
     
    QQ is China's largest instant messenger service; in 2008 it owned 86% of the market, with MSN owning 5%, and a bunch of others owning less. QQ dominates the market - but the money made seems not to be from its instant messenger; rather its leveraging and channeling that huge audience through a gauntlet of micro-payments.
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