Group items tagged business - Interactive Tablet Publishing Project

Reporters' Roundtable Podcast: What the iPad means for Apple | Reporters' Roundtable Po... - 0 views

www.cnet.com/30976_1-10444572-10348864.html

ipad Apple cnet

shared by Bill Kuykendall on 19 Feb 10 - Cached

Bill Kuykendall on 19 Feb 10

"Many people were hoping the iPad would be part of a plan by Apple to "save" the media business, but there was no talk of that at the launch. Were those hopes unjustified, or could the iPad still be a vehicle for new business models for newspapers and other print media? "

<div class="cArrow"> </div><div class="cContentInner">"Many people were hoping the iPad would be part of a plan by Apple to "save" the media business, but there was no talk of that at the launch. Were those hopes unjustified, or could the iPad still be a vehicle for new business models for newspapers and other print media? "</div>

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Networks Wary of Apple's Push to Cut Show Prices on iTunes - NYTimes.com - 0 views

www.nytimes.com/...22itunes.html

Apple ipad marketing businessmodel

shared by Bill Kuykendall on 22 Feb 10 - Cached

If Apple cut the price of each TV episode in half — to 99 cents, from $1.99 — would sales on iTunes increase enough to offset the price drop?
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Separately, Apple has proposed to some networks that the store sell a subscription package of popular TV shows. At a price some reports have set at $30 a month, the subscription service would be a direct threat to entrenched cable and satellite providers.
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Pricing is coming up now in part because Apple is keen — some TV executives privately say desperate — to line up content for the iPad, the tablet computer to be available in March.
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After iPad, Rivals Offer Hybrid Variations - NYTimes.com - 0 views

www.nytimes.com/...12slate.html

ipad tablet

shared by Bill Kuykendall on 12 Apr 10 - Cached

these companies are feeling the pressure to respond to the iPad, which went on sale April 3. But their decisions to develop the hybrid products also demonstrate their desire to expand their core businesses, and to experiment with varying kinds of business models and technologies.
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Google is going one step further, exploring the idea of building its own slate, an e-reader that would function like a computer.
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Guidelines Proposed for Content Aggregation Online - NYTimes.com - 0 views

www.nytimes.com/...ontent-aggregation-online.html

guidelines aggregation Internet

shared by Bill Kuykendall on 13 Mar 12 - No Cached

“Discovery of information is a form of intellectual labor,” she said. “When we don’t honor discovery, we are robbing somebody’s time and labor. The Curator’s Code is an attempt to solve some of that.”
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Vintage Bottles via New Technology - NYTimes.com - 0 views

www.nytimes.com/...15ipad.html

technology wine restaurants ipad tablet marketing

shared by Bill Kuykendall on 15 Sep 10 - No Cached

The devices seem to be spurring deeper interest in wine and empowering bolder, more confident selections, they say, potentially revolutionizing the psychology of dining’s most intimidating passage.
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Interactive wine lists began appearing at a smattering of restaurants as early as 2001, and leading wine analysts have for several years offered recommendations via smartphone applications. But Apple’s introduction in April of the iPad, which approximates a conventional wine list in size, shape and weight, has substantially accelerated the trend.
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“It stuns me, but they seem to trust the device more than they trust me, and these are people I’ve waited on for 10 years.”
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...1 more annotation...
“It’s fabulous to be able to understand not just the prices but the flavors and the nose and the winemaker’s comments,” Mr. Burns said. “The technology allows you to do a heck of a lot more with a wine list than we ever have before.”
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Blogs Move In On Old-Media Territory - Forbes.com - 1 views

www.forbes.com/...ine-business-media-oxford.html

blogging socialmedia

shared by Bill Kuykendall on 18 Feb 10 - No Cached

Bill Kuykendall on 18 Feb 10

"With millions of blogs engaged in production of news, comment and analysis around every conceivable topic, the media is becoming more open, collaborative and participatory in content and operation. "

<div class="cArrow"> </div><div class="cContentInner">"With millions of blogs engaged in production of news, comment and analysis around every conceivable topic, the media is becoming more open, collaborative and participatory in content and operation. "</div>

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The Media Equation - The Future of Content - Cheap and Plentiful - NYTimes.com - 0 views

www.nytimes.com/...08carr.html

monetization entrepreneurship news

shared by Bill Kuykendall on 08 Feb 10 - Cached

Bill Kuykendall on 08 Feb 10

Demand Media offers laid-off journalists and freelances an opportunity to work for little money.

<div class="cArrow"> </div><div class="cContentInner">Demand Media offers laid-off journalists and freelances an opportunity to work for little money.</div>

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Survey Finds Slack Standards at Magazine Web Sites - NYTimes.com - 0 views

www.nytimes.com/...01mag.html

magazine factchecking editing onlinejournalism

shared by Bill Kuykendall on 05 Mar 10 - Cached

Only a third of the Web sites reported making a profit.
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More than half the magazines put their entire print editions online free. Four percent put all or almost all print content behind a paywall, and 10 percent put some of it behind a paywall. The rest post only some of their print output online, but all of it free.
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About 49 percent of unprofitable Web sites gave away all of their content, and 65 percent of profitable Web sites did the same.
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...2 more annotations...
“The conventional wisdom is that you have to be there first in order to get traffic, and you need traffic in order to sell ads, therefore you do not have time to do conventional copy-editing and fact-checking.”
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More than 40 percent of the sites depended on staff members to approve comments at their discretion, while just over 10 percent did not moderate comments at all. A slightly larger percentage used an automatic system to filter for comments that included offensive words or spam.
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What's the Big Idea? It's Your Job to Discover It - Small Agency Diary - Advertising Age - 1 views

adage.com/...post

marketing ideas

shared by Bill Kuykendall on 03 Mar 10 - Cached

it is not the technique by which they communicate their brand, but the communication itself that connects the brand to the psyche of a consumer. As long as there is a need for an idea, there is a demand for what we do. In other words, we will always be in business as long as we create new ways to communicate brand stories.
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Just because you have a venue for a conversation, such as social media, doesn't mean the consumer will have a conversation. We are the conversation makers. We are the ones that think of what to talk about.
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Ideas become big when they are in the right place at the right time.
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...2 more annotations...
Ideas ahead of their time aren't big.
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The need to have an intimate connection between customer and product will always be paramount to marketers. Those who understand how to create this connection will be in high demand regardless of the technological venue through which it is communicated.
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Anderson: iPad Will Solve Magazines' Business Problem - 0 views

www.mediaweek.com/...85493aa8b41330a14abebc4b33f2f3

ipad magazines

shared by Bill Kuykendall on 03 Mar 10 - Cached

Presently, online versions of magazines lose "the coherence and majesty of the [printed] medium," said Anderson. Tablets, on the other hand, offer impressive functionality, such as 360-degree views and iPhone-like screen sliding, plus collapsing and layering -- all of which make the user experience vastly more compelling than the Web,
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Also revolutionary from an editorial and design perspective is that magazine staffers -- now editing for print and the Web in separate work flows -- will be able to edit for print and tablets simultaneously.
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tablet renderings of traditional magazines will draw consumers who weren't magazine readers before.
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...1 more annotation...
"This is a better vehicle for customer relationships. It's not a distribution platform, but a presentation platform,"
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How to succeed at marketing the iPad - CNN.com - 0 views

www.cnn.com/...cnet.ipad.apple.marketing

ipad tablet business marketing newspapers magazines

shared by Bill Kuykendall on 19 Feb 10 - Cached

But the more book publishers, more magazine publishers, more newspapers, the more video game creators, and textbook companies Apple can pull on board, the more attractive the iPad will become as a one-stop shop for media.
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Bill Kuykendall on 19 Feb 10

The more book publishers, more magazine publishers, more newspapers, the more video game creators, and textbook companies Apple can pull on board, the more attractive the iPad will become as a one-stop shop for media.

<div class="cArrow"> </div><div class="cContentInner">The more book publishers, more magazine publishers, more newspapers, the more video game creators, and textbook companies Apple can pull on board, the more attractive the iPad will become as a one-stop shop for media.</div>

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Asher Moses and Julian Lee - 0 views

www.smh.com.au/...pad-content-20100218-oiwf.html

ipad Apple ABC

shared by Bill Kuykendall on 19 Feb 10 - Cached

Bill Kuykendall on 19 Feb 10

"A senior executive at Adobe revealed that the ABC was keen to strike up a partnership with the company, whose Flash Player technology is being used by other media groups to bring their content onto the iPad and a range of similar tablets due to be put on the market this year."

<div class="cArrow"> </div><div class="cContentInner">"A senior executive at Adobe revealed that the ABC was keen to strike up a partnership with the company, whose Flash Player technology is being used by other media groups to bring their content onto the iPad and a range of similar tablets due to be put on the market this year."</div>

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PixelMags and Apple iPad - The Future of Publishing | Daily App Show - Video App Review... - 1 views

dailyappshow.com/-ipad-the-future-of-publishing

ipad newspapers magazines tablet business marketing

shared by Bill Kuykendall on 19 Feb 10 - Cached

With the release of the iPad, companies with dedicate Apps Powered by PixelMags will be able to offer full-sized, digital versions of their publications, complete with interactive components like video and streaming media, at a fraction of the cost of the hard copy paper versions of their magazines and newspapers. The Apps will be compatible with the iPad, iPhone and iPod Touch.
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