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“Discovery of information is a form of intellectual labor,” she said. “When we don’t honor discovery, we are robbing somebody’s time and labor. The Curator’s Code is an attempt to solve some of that.”

With the new terms, developers will be able to create apps in Flash after Apple publicly restricted the creative tool widely used by the design community.

Apple has plateaued in U.S. smartphone market share in recent months at more than 20% -- it's slowly bleeding percentage points, according to comScore. So getting more apps in the store might be a play to increase iAd inventory when its user base is stagnant. Apple still leads in the app market -- with more than 250,000 apps in the App Store, versus Android's 80,000.