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it is not the technique by which they communicate their brand, but the communication itself that connects the brand to the psyche of a consumer. As long as there is a need for an idea, there is a demand for what we do. In other words, we will always be in business as long as we create new ways to communicate brand stories.

Just because you have a venue for a conversation, such as social media, doesn't mean the consumer will have a conversation. We are the conversation makers. We are the ones that think of what to talk about.

Ideas become big when they are in the right place at the right time.

Computer science researchers at the University of Washington and Cornell University are deploying a system that will blend teamwork and collaboration with powerful graphics algorithms to create three-dimensional renderings of buildings, neighborhoods and potentially even entire cities.

To improve the quality of their rendering capabilities, the researchers plan to integrate their computing system with a social game that will permit competing teams to add images where they are most needed to improve the quality of the visual models. The PhotoCity game is already being played by teams of students at the University of Washington and Cornell, and the researchers plan to open it to the public in an effort to collect three-dimensional renderings in cities like New York and San Francisco. Contestants will be able to use either an iPhone application that uses the phone’s camera, or upload collections of digital images.

“The obvious thing to do is to try to mobilize a lot of people and get them to go out and take snapshots that contribute to this 3-D reconstruction,” he said. “But maybe if enough people are involved someone will come up with a better idea of how to go about doing this.”

these companies are feeling the pressure to respond to the iPad, which went on sale April 3. But their decisions to develop the hybrid products also demonstrate their desire to expand their core businesses, and to experiment with varying kinds of business models and technologies.

Google is going one step further, exploring the idea of building its own slate, an e-reader that would function like a computer.