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Cable operators will sit in the hot seat Thursday as Congress reviews their plans to roll out targeted advertising amid fears that consumer privacy could be infringed if the companies were to track and record viewing habits. The House subcommittee on Communications, Technology and the Internet will hold a hearing that will look at new uses for digital set-top boxes, the devices that control channels and perform other tasks on the TV screen. Cable TV companies plan to use such boxes to collect data and direct ads more targeted to individual preferences. "We have recently called on Congress and the Federal Trade Commission to investigate cable's new interactive targeted TV ad system on both antitrust and privacy grounds," said Jeff Chester, executive director of the Center for Digital Democracy. He's concerned about Canoe Ventures, a consortium formed by the nation's six largest cable companies to oversee the rollout of targeted and interactive ads nationally. Chester worries that Canoe will track what consumers do in their homes. Currently, cable companies aim their ads based strictly on geography. Now, cable's goal is to take the Internet's success with targeted ads and transfer that to the TV medium. Thus, a household that watches a lot of Nickelodeon and the Disney Channel eventually could be targeted for theme parks promotions. This type of targeting is something broadcast TV can't do. For starters, Canoe plans to offer ads this summer that consider demographic factors such as age and income. Philadelphia-based Comcast Corp. and Cablevision Systems Corp. of Bethpage, N.Y., also have been testing or rolling out targeted ads outside the consortium. But cable operators are wary about being seen as trampling on consumer privacy and reiterate that they don't plan to target based on any personally identifiable information, such as someone's name and address. Canoe said it doesn't have plans this year to use set-top box data for ads. Instead, the first ads it pl

You're watching Jon Stewart's "The Daily Show," when suddenly you see a commercial for the Mustang convertible you've been eyeing - with a special promotion from Ford, which knows you just ended your car lease. A button pops up on the screen. You click it with the remote and are asked whether you want more information about the car. You respond "yes." Days later, an information packet arrives at your home, the address on file with your cable company. This is the future of cable TV advertising: personal and targeted. Cable TV operators are taking a page from online advertising behemoths like Google Inc. to bring these so-called "addressable" ads onto the television. "It hasn't really been done on TV before," said Mike Eason, chief data officer of Canoe Ventures, a group formed by the nation's six largest cable operators to launch targeted and interactive ads on a national platform starting this summer. They're betting they can even one-up online ads because they also offer a full-screen experience - a car commercial plays much better on your TV than on your PC. As such, they hope to charge advertisers more. The stakes are high: Cable companies get only a small portion of the $182 billion North American advertising market. Eason said the cable operators, which sell local ads on networks like Comedy Central, get roughly 10 percent of the commercial time on those channels. With targeting, they are hoping to expand that. But they have to tread carefully. Privacy advocates worry the practice opens the door to unwanted tracking of viewing habits so ads can target consumers' likes or dislikes. They also fear it could lead to discrimination, such as poorer households getting ads for the worst auto-financing deals because they are deemed credit risks. "You've got to tell people you're doing it and you've got to give people a way to say no," said Pam Dixon, executive director of World Privacy Forum in Carlsbad, Calif. "Otherwise, it's just not fair."

WASHINGTON -- For more than a year, the nation's largest cable companies have been staking their hopes to thrive in a data-driven, interactive advertising market on Canoe Ventures. Born Project Canoe, the venture aims to cull the vast troves of data that cable companies have about their customers, from subscriber demographics to the clicks of a remote control, to bring Web-like ad targeting to the television platform. Here at the Cable Show, the annual conference hosted by the National Cable and Telecommunications Association, Canoe CEO David Verklin proclaimed that his firm is ready for prime time, with its first product set to roll out in the next six weeks. "We're going to turn television into a platform," Verklin said in a panel discussion with several cable executives. Canoe's forthcoming product, called community addressable messaging, will enable an advertiser running a national TV campaign to customize it with local insertions to reach targeted demographics defined by data supplied from the cable providers. Verklin hailed it as the first application of local insertion technology to a national campaign.

As the impact of digital advertising on consumer privacy comes under scrutiny, AT&T is taking a stance in support of stricter standards. Rep. Rick Boucher (D., Va.), chairman of the subcommittee, said in an interview Wednesday that a statute is needed to regulate how companies collect, share and use data on consumers' behavior in targeting online advertising. While ad targeting on the Web has been at the forefront of privacy advocates' concerns, worries are growing about other media, ranging from mobile phones to emerging TV technologies. To sell marketers targeted ads, technology and media companies collect data about customers, ranging from the Web sites they visit to the neighborhoods they live in to the TV shows they watch. Marketers often will pay a premium for this form of advertising because it allows them to show their ads to consumers who are likelier to buy their products or services. "Pitfalls arise because behavioral advertising in its current forms is largely invisible to consumers," says Dorothy Attwood, AT&T's senior vice president of public policy and chief privacy officer, in prepared testimony she is expected to deliver at the hearing of the House Subcommittee on Communications, Technology and the Internet. Her statement says consumers don't fully understand that their online activity is used to create detailed profiles of them. Internet and other media companies say the data they use to target ads are anonymous and can't be traced to individual consumers. AT&T plans to argue that consumers should have "full and complete" notice of what information is collected about them and how it is used and protected, and should have tools that let them determine whether their Web activities are being tracked. The company says it won't use consumer information for online behavioral advertising unless it first obtains consent from the consumers involved. AT&T's stance contrasts with the position taken by most big Internet companies and industry trade grou

Cablevision Systems announced it will expand its addressable-advertising capabilities to be able to deliver TV spots based on an individual subscriber's demographic data to some 500,000 households across the New York metro area this summer. The half-million-homes deployment -- representing cable's largest with addressable advertising to date -- comes after an 18-month trial covering 100,000 households, in which Cablevision tested the targeted form advertising for its Optimum-branded services. According to Cablevision, the trial showed a "double-digit" lift in sales in areas that received the addressable ads compared with homes that did not. After building out to 500,000 households across multiple zones within the New York DMA, Cablevision ultimately expects to bring addressability to all of its 2.8 million digital TV subscribers. The expanded deployment includes unidentified "top national brands," represented by media agencies GroupM, Starcom MediaVest Group and Universal McCann. Cablevision said it already has placed addressable ads from outside advertisers, but it has not identified those customers publicly. Addressable advertising, considered a holy grail of advertising in combining broad reach with demographic targeting, is also a core part of the mission for Canoe Ventures, the joint venture of Cablevision and five other MSOs. But Canoe, at least initially, will provide targeting at the zone level not the household level. Independent of Canoe, Cablevision is moving ahead on several advanced-advertising initiatives. Earlier this week Cablevision and its Rainbow Media programming unit announced plans to offer interactive advertising products and applications to media buyers during this year's upfronts, which would be available in inventory on five Rainbow networks and be viewable to Cablevision digital cable subscribers. To deliver addressable advertising, Cablevision is using technology from Visible World, a New York-based company that works with more than

A TV investigation has revealed that secondhand BlackBerries on Nigerian markets are priced according to the data held on them, not the age or the model of a phone. Jon Godfrey, director of Sims LifeCycle Services, who is advising on a TV investigation into the trade due to screen later this year, said that BlackBerries sell for between $25 to $65 on Lagos markets. Details of the trade come from an agent in Nigeria unaffiliated to Sims' technology recycling business. Godfrey explained that the smart phones offered for sale come from the US, continental Europe and the UK. "It's unclear as yet whether the phones are either sold, thrown away, lost or stolen," Godfrey explained. Other type of smartphone are also of potential interest to data thieves, but it is the trade in BlackBerries that seems to be the most active. Data retrieved from smartphones is itraded by crooks in Nigeria. BlackBerries include technology to remotely wipe devices and come with built-in encryption. But this encryption is often left switched off because it is considered an inconvenience.

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

"A Little Rock doctor was reprimanded and fined $500 by the Arkansas State Medical Board on Thursday for illegally accessing Anne Pressly's medical records as she lay unconscious in intensive care at St. Vincent Infirmary Medical Center before she died. Dr. Jay Douglas Holland, who has a family-practice clinic in the Hillcrest neighborhood, was also ordered to pay $265 to cover the cost of the board's investigation into the matter. Pressly, 26, was a news anchor for KATV-TV, Channel 7, when she was found raped and badly beaten in her Hillcrest home the morning of Oct. 20, 2008. She spent five days in intensive care before succumbing to her injuries."

"Doctor rapped over peeking at TV anchor's files Little Rock, Ark., doctor Jay Douglas Holland was reprimanded and fined $500 by the Arkansas State Medical Board for illegally accessing Anne Pressly's medical records as she lay unconscious in the intensive-care unit at St. Vincent Infirmary Medical Center before she died."

"A CEO who publicly posted his Social Security number on billboards and TV commercials as part of a campaign to promote his company's credit monitoring services was the victim of identity theft at least 13 times, a news report says. The Phoenix New Times reported that Todd Davis, CEO of LifeLock Inc., which is based in Tempe, Ariz., was victimized numerous times by identity thieves who apparently used his Social Security number to commit various types of fraud. Davis has previously admitted that he was the victim of an identity theft once in 2007, when a man in Texas used his Social Security number to take out a $500 loan which wasn't repaid and ended up being handled by a collection agency. The New Times reported that Davis has been a victim of similar ID theft at least a dozen more times."

Might not want to put much stock in Lifelock.

"It's one of the newest and most popular stops on the Washington, D.C. tour, and its artifacts of history leave clues for how information security professionals should approach their future. The International Spy Museum has just celebrated its 7th year and its 5 millionth visitor, says Executive Director Peter Earnest, a former CIA officer who's run the museum since its inception. In an exclusive interview, Earnest discusses: the museum's goals and growth plans; who visits the museum and what they get from the experience; lessons to be learned by today's information security professionals. Earnest is a 35-year veteran of the Central Intelligence Agency (CIA). He served 25 years as a case officer in its Clandestine Service, primarily in Europe and the Middle East. He ran intelligence collection and covert action operations against a range of targets including Soviet Bloc representatives and Communist front organizations. As Museum director, he has played a leading role in its extraordinary success as a Washington attraction. He edits the Museum's book ventures and has frequently been interviewed by the major media in radio, TV, and the press on current intelligence issues."

The Supreme Court upheld a U.S. government crackdown on profanity on television, a policy that subjects broadcasters to fines for airing a single expletive blurted out on a live show. In its first ruling on broadcast indecency standards in more than 30 years, the high court handed a victory on Tuesday to the Federal Communications Commission, which adopted the crackdown against the one-time use of profanity on live television when children are likely to be watching. The case stemmed from an FCC decision in 2006 that found News Corp's Fox television network violated decency rules when singer Cher blurted out an expletive during the 2002 Billboard Music Awards broadcast and actress Nicole Richie used two expletives during the 2003 awards. No fines were imposed, but Fox challenged the decision. A U.S. appeals court in New York struck down the new policy as "arbitrary and capricious" and sent the case back to the FCC for a more reasoned explanation of its policy.

The debate on Internet privacy has begun in Congress. I had a chance to sit down recently with Representative Rick Boucher, the long-serving Virginia Democrat, who has just replaced Ed Markey, the Democrat from Massachusetts, as the chairman of the House Subcommittee looking after telecommunications, technology and the Internet. Mr. Boucher is widely regarded as one of the most technologically savvy members of Congress. As he ticked off his top priorities for his panel, most involved the pressing demands of telecommunications regulation. There is a law governing how local TV stations are carried on satellite broadcasters that needs to be renewed. There is the Universal Service Fund, which takes money from most telephone customers to pay for rural service to be improved. And there is the conversion to digital television and the investments in rural broadband to be supervised. But high on his list is a topic that is very much under his discretion: passing a bill to regulate the privacy of Internet users. "Internet users should be able to know what information is collected about them and have the opportunity to opt out," he said. While he hasn't written the bill yet, Mr. Boucher said that he, working with Representative Cliff Stearns, the Florida Republican who is the ranking minority member on the subcommittee, wants to require Web sites to disclose how they collect and use data, and give users the option to opt out of any data collection. That's not a big change from what happens now, at least on most big sites.

A New Zealand man has found confidential United States military files on an MP3 player he bought at an op shop in the US. Chris Ogle, 29, from Whangarei, bought the player from an Oklahoma thrift shop for $NZ18 ($A14.50), and found the files when he hooked it up to his computer, TV One News reported on Monday night. The 60 files on the player contained the names and personal details of American soldiers, including ones who served in Afghanistan and Iraq. There was also information about equipment deployed to bases and a mission briefing. "The more I look at it, the more I see and the less I think I should be," Ogle said. Victoria University strategic studies director Peter Cozens said one of the first rules of military endeavour was to not give the opposition information that could compromise your position. "This is just slack administrative procedures which are indeed a cause of embarrassment. It's the sort of thing which ought not really be in the public domain, he said. Ogle said the player never worked as a music player and he would hand it over to the US Defence Department if asked.

A Constitutional History Lesson with David Bisno.Protection of individual rights from government abuse has been at the center of constitutional debates since the country's founding, but scholars and politicians have stopped short of claiming an explicit "right to privacy" until recently. Bisno, an M.D. turned "silver-haired scholar," discusses the history of privacy in the Constitution.

The International Dimensions of Securing Cyberspace with Seymour Goodman, Professor of International Affairs and Computing at Georgia Tech.Hudson Institute hosts the fourth installment of its Telecommunications, Information, and Security Policy Seminar series. Drawing on his experience in the international dimension of cyberspace, Goodman leads a discussion on the extent of the internationalization of cyberspace, specific international problems and weaknesses that add to cyberspace insecurity, especially relating to Africa, and also discusses some forms of international cooperation that might help alleviate these problems.

Traditionally, we trust doctors with confidential information about our health in the knowledge that it�s in our own interests. Similarly, few patients object to the idea that such information may be used in some form for medical research. But what happens when this process is subject to scrutiny?How explicit does our consent have to be? Since the introduction of the Data Protection Act 1998 medical researchers have raised concerns over the increasing barriers they face to accessing patient data.These concerns have heightened amongst some researchers since the passing of the Human Tissue Act 2004 introduced in the wake of the Alder Hey and Bristol Royal Infirmary scandals. When scientific advances are unraveling the secrets of DNA and the decoding of the human genome has opened up substantial new research opportunities.Clinical scientists and epidemiologists argue that the requirements being placed upon them are disproportionate to the use they are making of either datasets or tissues samples and, besides, their work is in the public interest.At the heart of the debate lie key questions over trust and consent and how these can best be resolved.To complicate things, it is no longer just medical researchers, but also public health bureaucrats who are keen to have access to our data.Quasi-official bodies have been charged with persuading individuals to change their behaviour and lifestyles in connection with all manner of issues such as diet, exercise, smoking and alcohol consumption.Social Marketing � the borrowing of commercial marketing techniques in the pursuit of 'public goods' � is in vogue amongst public health officials. Empowered by advanced data collection and computing techniques, armed with the latest epidemiological research, and emboldened by a mission to change unhealthy behaviour, public health officials are keen to target their messages to specific 'market segments' in most need of advice.Are government researchers abusing patients' trust? Can an

The discovery of documents with students' personally identifying information stored in an unlocked room has launched protests against the university's chief information security officer. Students at Binghamton University in New York are circulating a petition to remove the university's chief information security officer following the discovery of boxes full of documents listing personal information of students and parents in an unlocked storage room. The existence of the unsecured documents was discovered March 6 by a reporter working for student radio station WHRW and disclosed on March 9. For that investigative work, the student reporter could face criminal charges. Binghamton University has had other recent problems with information security. In the past year, according to an article written by Robert Glass, the WHRW news director, university employees accidentally e-mailed the Social Security numbers of 338 students to another group of 200 students, sent the personal information of exchange students -- passport scans and birth certificates -- to student groups, and disposed of information about more than 70 former graduate students in trash bins atop a pile of shredded documents. Those breaches led the university to create an information security council, with a full-time information security officer, to prevent further incidents, according to Glass. Glass did not immediately respond to a request for comment. A University spokeswoman characterized the hiring of Terry Dylewski as the university's chief information security officer as a reflection of the school's ongoing concern about information security rather than a response to past breaches. Asked about the status of the students' petition to remove Dylewski, as reported by Broome County Fox affiliate WICZ TV, she said that question should be directed to the students. The spokeswoman said the university is treating the incident as a possible crime and that a criminal investigation is ongoing. She sai

Dr. Jay Holland of Little Rock and two former employees of St. Vincent Infirmary Medical Center pleaded guilty Monday to misdemeanor violations of the federal medical records privacy law, the U.S. Attorney's Office and the FBI in Little Rock announced. Holland, Sarah Elizabeth Miller of England and Candida Griffin of Little Rock admitted accessing "without any legitimate purpose" the medical records of Anne Pressly, the KATV-TV, Channel 7, reporter who was fatally attacked in her home in October. For the violations of the Health Insurance Portability and Accountability Act, each faces up to one year in prison, a fine of up to $50,000, or both. Sentencing has not been scheduled.

Privacy is Dead. Long Live Privacy? at the 2007 Battle of Ideas conference hosted by the Institute of Ideas.New technology seems to have changed the meaning of privacy, affording individuals the possibility of sharing details of their hitherto private lives in unprecedented ways, from personal blogs to picture sharing and even 'social bookmarking'. For many of us, divulging intimate details of our private lives via social networking websites like MySpace and Facebook has become the norm. But information and communication technologies have also facilitated surveillance and data gathering by government and big businesses. While in some contexts we seem so ready to give up our privacy, in others we seem increasingly anxious to protect it.To what extent are new technologies responsible for the death of privacy? Are privacy concerns simply technophobic, or are we right to worry about a loss of control over personal information? Have new technologies and our enthusiastic adoption of them actually transformed our notions of public and private, and blown apart the wall dividing the two? Why do we worry about Tesco monitoring what we buy, when, according to Sun Microsystems CEO Scott McNealy: 'You have zero privacy anyway. Get over it'? - IoI