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Karl Wabst

Obama to receive cybersecurity review this week - Technology Live - USATODAY.com - 0 views

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    Former Booz Allen Hamilton management consultant Melissa Hathaway's much anticipated 60-day review of U.S. cybersecurity policy is scheduled to hit President Obama's desk this Friday. All eyes of the tech security community will be watching. It will signal what approach Obama will take in the complicated task of stemming cyber threats. Obama has said he will make the Internet safer for citizens and businesses, while playing catchup to China and Russia who are far ahead in the cyberwarfare arms race. "We're trying to do cybersecurity in a democracy," says Leslie Harris, President and CEO of the Center for Democracy & Technology. "Doing cybersecurity in China, my guess, is a lot easier." CDT held a press briefing this morning at which it warned that a cybersecurity bill, introduced earlier this month by Sen. John Rockefeller, D-W.Va, and Sen. Olympia Snowe, R-Maine, is the first of several that likely will be proposed once Hathaway's review is out. Harris said CDT agrees with a provision in the Rockefeller-Snowe bill that would create a cabinet-level cybersecurity adviser reporting directly to President Obama, but questions some of the extraordinary federal enforcement powers that could be created. CDT says it doesn't want citizens' civil liberties trampled upon. CDT general counsel Greg Nojeim gave Hathaway high marks for keeping her review process relatively open, in contrast to the Bush administration's penchant for secrecy. "So far the White House review team gets high grades on transparency," Nojeim said. Hathaway has held closed briefings in the past several weeks with Congressional committees, industry groups and privacy organizations, said Nojeim. "But the real test will be whether their recommendations reflect a commitment to transparency in the execution of the program," said Nojeim.
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Karl Wabst

18,000 Nashville students' personal data put online | www.tennessean.com | The Tennessean - 0 views

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    Parents of 18,541 Metro Nashville students will receive letters next week outlining a security breach that put their children's Social Security numbers online for three months. Advertisement Boston-based Public Consulting Group Inc., which holds a five-year, $2.6-million-a-year contract with the state to collect student data from various districts, corrected the error March 31 after a parent using Google to search her daughter's name found it - along with personal data for the students and 6,000 parent names. Art Staehling learned Wednesday that his teenage daughter was on the list and said he's concerned what could happen to her identity. "I find it hard to believe that an established company had a problem of this magnitude," Staehling said. The consulting group will pay for parents of affected children to check all family members' credit reports through Experian and for a year of monitoring. One of the group's owners, Stephen Skinner, said the error happened when workers running a test Dec. 28 on random student data inadvertently stored a file to an insecure directory. They discovered the error March 5 and took down the file, which contained student names, gender, race or ethnicity, date of birth, Social Security number and, in some cases, parent names. But they were unaware Google's search engine had already found the file and indexed it. That's how the parent, who is also a Metro schools employee, found out about the breach weeks later. Public Consulting Group worked with Google to take the information down.
Karl Wabst

Twitter tools :: BtoB Magazine - 0 views

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    With Twitter firmly established as the "conversation place to be," marketers are beginning to look for where they fit in. And that means tools. For the uninitiated, Twitter is a service that lets individuals exchange 140-character messages-via computer or mobile device-with groups of "followers." The result is a fast-and-loose, multidimensional conversation that falls somewhere in between blogging and text messaging, happening in real time between millions of users around the world. Luckily, the Web interface for Twitter.com is just the start of many ways to interact with and glean intelligence from Twitter conversations. There is big potential value for tapping into the Twitter-stream for insights into what customers are saying about your company's brand and its market. "Millions are leaning on Twitter pretty hard as a way to network and communicate with contacts new and old," said John Jatsch, a social marketing expert and operator of Duct Tape Marketing. He added that marketers have many options for how to use Twitter, including connecting with customers, monitoring conversations and testing new ideas. To use Twitter to its fullest, b-to-b marketers should consider using the following handful of tools and services: ??Twitter clients. It doesn't take long for most Twitter users to move beyond using Twitter.com to post and monitor their posts or "tweets." There are much more powerful tools at your disposal for reading, filtering, searching and posting to Twitter.com. The list of Twitter clients includes popular Mac client Twitterific; Adobe Air-based clients such as Twhirl, Tweetr and Spaz; Firefox add-ons like Twitterfox and TwitBin; and software that lets you track multiple social engines-such as Facebook, FriendFeed and even instant messaging as well as Twitter-like Digsby and AlertThingy. A new client receiving a lot of buzz is TweetDeck, which features a huge but customizable user interface that makes it easier to track posts, re
Karl Wabst

Cablevision To Aim Ads At 500,000 Subscribers - 2009-03-04 17:37:41 - Multichannel News - 0 views

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    Cablevision Systems announced it will expand its addressable-advertising capabilities to be able to deliver TV spots based on an individual subscriber's demographic data to some 500,000 households across the New York metro area this summer. The half-million-homes deployment -- representing cable's largest with addressable advertising to date -- comes after an 18-month trial covering 100,000 households, in which Cablevision tested the targeted form advertising for its Optimum-branded services. According to Cablevision, the trial showed a "double-digit" lift in sales in areas that received the addressable ads compared with homes that did not. After building out to 500,000 households across multiple zones within the New York DMA, Cablevision ultimately expects to bring addressability to all of its 2.8 million digital TV subscribers. The expanded deployment includes unidentified "top national brands," represented by media agencies GroupM, Starcom MediaVest Group and Universal McCann. Cablevision said it already has placed addressable ads from outside advertisers, but it has not identified those customers publicly. Addressable advertising, considered a holy grail of advertising in combining broad reach with demographic targeting, is also a core part of the mission for Canoe Ventures, the joint venture of Cablevision and five other MSOs. But Canoe, at least initially, will provide targeting at the zone level not the household level. Independent of Canoe, Cablevision is moving ahead on several advanced-advertising initiatives. Earlier this week Cablevision and its Rainbow Media programming unit announced plans to offer interactive advertising products and applications to media buyers during this year's upfronts, which would be available in inventory on five Rainbow networks and be viewable to Cablevision digital cable subscribers. To deliver addressable advertising, Cablevision is using technology from Visible World, a New York-based company that works with more than
Karl Wabst

Data walks out the door, but what do you really care about? - Security Bytes - 0 views

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    There were only two of us on the graveyard shift. "If it's not locked up," a colleague at my first newspaper declared as he snatched a folder of papers from our boss' desk and strode towards the office copying machine, "Xerox it." (Old-tongue for photocopy.) That was long before CDs, and USB drives and, certainly, iPods, but the lesson was the same. If you are stupid about protecting company information, shame on you. I guess that's the message behind the "revelation" released in a survey this week that the majority of people who leave their jobs, voluntarily or otherwise, are taking company information with them. Lots of it. My reaction was the same as when I watched my fellow journalist grab and copy whatever it was that had been so carelessly left in the open. I shrugged. (We are by nature an overly curious species, and that overrides our normally dominant ethics gene.) Data Loss Risks During Downsizing conducted by the Ponemon Institute and sponsored by Symantec, was apparently designed to test the hypothesis that in this dire economy (ominous music in background), former employees are going to take important company information out the door. And, in fact, the poll of 945 former employees who left their jobs or were dismissed in the last 12 months showed that 59% stole company data. What kind of data? Email lists, non-financial business information and customer information, including contact lists. Not the secret formula for Coke, not the clinical trial reports on a cure for cancer, no insider information on proposed mergers and acquisitions. Not even a few thousand credit card numbers. Hardly worthy of shock and dismay. This is what a lot of people do when they leave jobs. Are they supposed to? No. Is it wrong? Yeah, but it's sort of like cheating on taxes. Folks rationalize it in a variety of ways, or it just doesn't weigh heavily enough on their conscience to set off an internal alarm. Most of the people who took data - 79% â
Karl Wabst

House OKs huge health IT boost in stimulus bill -- Government Health IT - 0 views

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    Feds would spend $20 billion on health IT if Senate and House agree in coming weeks. The House-passed version of the economic stimulus bill includes about $20 billion in spending for health IT. The bill, known as H.R. 1 or the American Recovery and Reinvestment Act of 2009, would make Medicare and Medicaid providers and hospitals eligible for incentive payments for using certified e-health records technology. It also supports health information exchanges, standards development and conformance testing, a chief privacy officer for health IT and other aspects of health IT. The portion of the bill called the Health Information Technology for Economic and Clinical Health Act -- the Hitech Act, for short -- and health IT spending provisions passed largely unchanged from the bills introduced earlier this month. The Senate is expected to take up a similar bill in the first week of February. The Senate bill now calls for $23 billion in health IT spending. Once it is passed, a House-Senate conference will need to resolve differences between the bills. Congressional leaders aim to send President Barack Obama the bill by mid-February.
Karl Wabst

Web-Privacy Bill Coming - 2009-03-28 07:00:00 | Multichannel News - 0 views

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    Top House and Senate Democrats are working on legislation that would prevent online marketers from sharing Web-surfing information unless Internet users allowed them to. That's according to House Communications, Technology and the Internet Subcommittee chairman Rick Boucher (D.-Va.), who told Multichannel News that such a bill was in the works and was one of his top legislative priorities. The issue of online behavioral marketing has gained traction recently, spurred by privacy concerns and by media companies' need to find new ways for advertisers to reach aggregated audiences at a time of fragmented viewing and multiplying delivery platforms. Boucher's predecessor atop the committee, Rep. Edward Markey (D-Mass.), held a hearing last fall on the issue and helped quash a test by ad-tracking company NebuAd and cable operator Charter Communications. In an interview, Boucher said he was teaming with Reps. Cliff Stearns (R-Fla.), ranking member of his subcommittee, and Joe Barton (R-Texas), ranking full committee member, on a bill that would apply "across the board" to behavioral advertising and data collection by Web sites. "The goal would be to give the Internet user a sense that information about him that is collected by Web sites is well understood by the user, so he has an opportunity to know what is collected," Boucher said. "He would then have an opportunity to act in a way that prevents that Web site using that information to market him personally, and an even broader opportunity to prevent the transfer of that information about him to third parties." Boucher envisions a combination of opt-in and opt-out requirements. "Opt-in would apply where the information is conveyed to third parties," he said, while "opt out would apply where the Web site that collects the information is using that information directly to market the customers from whom it is collected." Center for Digital Democracy executive director Jeff Chester was please
Karl Wabst

Web Giants Mull Response to Behavioral Privacy Concerns - ClickZ - 0 views

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    On Monday, U.K.-based digital rights organization Open Rights Group submitted an open letter to major online media players, urging them to prevent ISP-level behavioral targeting firm Phorm from tracking user interactions on their Web sites. The letter, sent to Google, AOL, Microsoft, Facebook, Yahoo, Amazon and Ebay, said, "[ORG] believes that it is clearly in your company's interest, it is in the interests of all of your customers, and it will serve to protect your brand's reputation, if you insist that the Phorm/Webwise system does not process any data that passes to or from your website." "We have received the letter and are giving it careful consideration from privacy and business perspectives," a spokesperson for AOL and its social network Bebo told ClickZ News. Similarly, in reference to the ORG correspondence, a Google spokesperson told ClickZ, "We've received the ORG's letter, but we're still considering the points they raised, so we don't have a response to make at this time." According to information published on the British Telecom Web site (one of Phorm's ISP-partners,) site owners can specifically request that their properties are not "scanned" by Phorm's technology, by contacting the firm directly. Phorm announced deals with three major U.K. ISPs over a year ago, but its technology is still yet to be fully deployed. BT has, however, carried out live trials of the platform with some of its customers. Phorm's CEO, Kent Ertugrul, claims that BT will implement his company's technology by the end of the year, but BT itself remains less committed to that timeline. Both AOL and Google have vested interests in the behavioral targeting space, although not in the controversial area of deep packet inspection (DPI), in which Phorm's technology lies. AOL-owned Tacoda targets ads based on users' activity across a range of partner sites, but does not directly intercept ISP-data. Google also announced this month that it will begin testing similar behavioral targe
Karl Wabst

Auto insurer that wants to base fees on driving habits hits a wall with state privacy bill - 0 views

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    Legislation aimed at protecting the privacy rights of car owners is drawing objections from auto manufacturers and Progressive Insurance, which hopes to introduce a program in Washington state that charges drivers based partly on how and when they drive.\n\nThe American Civil Liberties Union of Washington is pushing for the legislation, which would require automakers and other companies to inform car owners of the presence of devices that record information about their driving habits.\n\nThat includes event data recorders, or black boxes, installed on most newer cars, as well as electronic equipment such as GPS devices and OnStar, the wireless subscription service from General Motors.\n\nIn addition to requiring notification, a bill sponsored by state Sen. Claudia Kauffman, D-Kent, would clarify that vehicle owners are the owners of the data. With a few exceptions, a court order or the owner's permission would be required in order for a third party to obtain it.\n\nCarrie Tellefson, a lobbyist for Progressive Insurance, testified last week at a House Transportation Committee hearing that Substitute Senate Bill 5574 would prevent the insurance company from introducing its pioneering MyRate insurance program into Washington.\n\nProgressive Insurance first tested the idea of usage-based insurance in 1999. The company introduced the current plan, called MyRate, in 2004 and now offers it in nine states, including Oregon.\n\nCustomers who agree to opt into the program plug a device into their car's onboard diagnostic system, usually somewhere under the dashboard near the steering column. The device records information about how, when, and how much the car is driven, and wirelessly transmits the data back to Progressive's servers.\n\nCustomers are either rewarded with a discount or penalized with a higher rate depending on the information collected.\n\nThe discount can be as much as 30 percent, and the surcharge up to 9 percent.\n\nCustomers can go online and look at perso
Karl Wabst

Security book chapter: The Truth About Identity Theft - 0 views

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    The following is an excerpt from the book The Truth About Identity Theft. In this section of Chapter 11: Social Engineering (.pdf), author Jim Stickley explains how easy it really is to hack a password. People often ask me how hard it is to hack a password. In reality, it is rare that I ever need to hack someone's password. Though there are numerous ways to gain passwords on a network and hundreds, if not thousands, of tools available to crack encrypted passwords, in the end I have found that it is far easier to simply ask for them. A perfect example of this type of attack was a medium-sized bank that I was testing recently. The bank's concern was related to the new virtual private network (VPN) capabilities it had rolled out to a number of its staff. The VPN allowed staff to connect directly to their secured network while at home or on the road. There is no doubt that a VPN can increase productivity, but there are some pretty major risks that can come with that convenience. The bank explained that the VPN was tied into its Active Directory server. For people who are not technical, basically this just means that when employees log in via the VPN, they use the same credentials they use to log on to their computer at the office. So I went back to my office, sat down, and picked up the phone. The first call I made was to find out the name of an employee in the IT department. I called the company's main line to the bank, pressed 0, and asked to speak with someone in the IT department. I was asked what I was calling about, so I told the employee I was receiving emails from that bank that seemed malicious. I could have used a number of excuses, but I have found that if you tie in an unhappy customer with a potential security issue, your call gets further up the food chain. In this case, I reached a man who I will call Bill Smith. I made up a story about the email, and after a few minutes, he was able to explain to me that I had called the wrong bank and it was actuall
Karl Wabst

Court to Hear Appeal on Public Accounting Board - WSJ.com - 0 views

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    The U.S. Supreme Court Monday accepted an appeal by several groups that brought a constitutional challenge to the Public Company Accounting Oversight Board created by 2002 changes in federal accounting laws. The free-enterprise groups and a Nevada accounting firm sued to stop the Securities and Exchange Commission from naming members of the accounting board, set up by Congress to oversee public-company accountants. "In creating the board, Congress deliberately sought to test the outer boundaries of its ability to reduce presidential power," the groups said in the appeal. The groups, in their lawsuit, claimed the U.S. Constitution required board members to be appointed by the president or the SEC chairman, rather than the entire commission for the securities agency. The Supreme Court's decision to hear the appeal breathes new life into the case, which didn't get much traction in lower courts. The U.S. Solicitor General's office, in court briefs, had urged the high court to reject the appeal, calling it a "poor vehicle" to resolve the constitutional issues raised by the challengers. "The president's control over the SEC is constitutionally sufficient and the act in turn grants the SEC complete and pervasive control over every aspect of the board's authority," Solicitor General Elena Kagan wrote. A U.S. federal judge dismissed the lawsuit in 2007 and the Washington-based U.S. Federal Circuit Court of Appeals also rejected the challenge in a 2-1 decision last year. The private, nonprofit board is charged with inspecting and disciplining public company accountants. The case is the Free Enterprise Fund vs. the Public Company Accounting Oversight Board, 08-861. Oral arguments will be held in the fall, and a decision is expected by July 2010.
Karl Wabst

Rapleaf - Data and People Lookup - 0 views

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    Free Social Media Screening Ever wondered if you actually have customers on social networks? Try Rapleaf's free social media screening. We'll take a look at your customer base and tell you some basic information about whether or not you have customers on social networks. The Rapleaf Social Media Screening will tell you the following: * Percentages of your consumers that are active on sites * Gender breakdown of your consumers * Friend counts of your consumers Rapleaf's social media screening is a great way to get your feet wet in social media. It's also an easy tool to help you understand whether or not to conduct deeper research on your consumers across the social web by acquiring a full Rapleaf Report To get started, fill out the form to the right and submit a few test consumer emails to our system.
Karl Wabst

How do we keep secret data secret? - FierceGovernmentIT - 0 views

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    There's a great deal of classified information in federal government databases that never should become public. Some of this information, involving the military or the intelligence world, must be made available to contractors by necessity, and that data should be closely guarded and kept confidential. But an alarming new article that we report on this week illustrates this is not always the case, and that information can inadvertently seep out from a classified venue and make it into the public's hands. It turns out that secret information about a U.S. missile defense system was found on the hard drive of a computer discarded by a major contractor, and sold on eBay. The discarded computer, reported the Guardian newspaper in Great Britain, contained documents from defense contractor Lockheed Martin that included detailed test launch procedures, photos and personal data of employees. The hard drive was turned over to the FBI, but one has to wonder how this could have happened and why sufficient controls were not put in place. Apparently, this is not an isolated incident.
Karl Wabst

Shelter scans raise privacy concerns - 0 views

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    The head of Calgary's Drop-In Centre says he is astounded by the controversy surrounding the shelter's use of a handprint-based security system, with the latest salvo coming from the province's privacy commissioner on Friday. "People . . . have no idea what we're going through here,"said the centre's executive director Dermot Baldwin, adding he now has three staff off work because of beatings. "We're going to (take) the measures necessary to make this place safe, secure, a good place to come . . . but in order to do that, I've got to keep the bad guys out." The comments came after Alberta's privacy commissioner said he's concerned about a new security system the Drop-In Centre is testing, which includes the scanning of clients' handprints to confirm their identification. Frank Work said Friday the home-less shelter's system of scanning and collecting handprints will likely lead to the creation of a database that will store that information.
Karl Wabst

Missile data, medical records found on discarded hard disks - 0 views

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    A third (34 per cent) of discarded hard disk drives still contain confidential data, according to a new study which unearthed copies of hospital records and sensitive military information on eBayed kit. The study, sponsored by BT and Sims Lifecycle Services and run by the computer science labs at University of Glamorgan in Wales, Edith Cowan University in Australia and Longwood University in the US, also found network data and security logs from the German Embassy in Paris on one purchased drive. Researchers bought 300 drives from eBay, other auction sites, second-hand stalls and car boot sales. A disk bought on eBay contained details of test launch routines for the THAAD (Terminal High Altitude Area Defence) ground to air missile defence system. The same disk also held information belonging to the system's manufacturer, Lockheed Martin, including blueprints of facilities and personal data on workers, including social security numbers. Lockheed Martin denies that the disk came from it. The arm manufacturer has launched an investigation that aims to uncover just how the sensitive data might have been wound up on the disk. Two discs bought in the UK apparently came from Lanarkshire NHS Trust, including patient medical records, images of X-rays and staff letters. Lanarkshire NHS Trust runs the Monklands and Hairmyres hospitals. In Australia, the exercise turned up a disk from a nursing home that contained pictures of actual patients and their wound photos, along with patient details. A hard disk from a US bank contained account numbers and details of plans for a $50bn currency exchange through Spain. Details of business transactions between the bank and organisations in Venezuela, Tunisia and Nigeria were also included. Correspondence between a member of the Federal Reserve Board and the unnamed banks revealed that one of the deals was already under scrutiny by the European Central Bank, and that federal investigators were also taking an interest. Yet anothe
Karl Wabst

10 steps to section 404 efficiency: several key points provide guidance for auditing th... - 0 views

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    DESPITE SIGNIFICANT IMPROVEMENTS since the U.S. Sarbanes-Oxley Act of 2002 became effective, the continuing cost of compliance with the act's Section 404 requirements remains a concern for board members and management. A periodic operational audit of the Section 404 program can provide valuable information to executive management and the audit committee, and potentially identify areas where significant costsavings can be realized. Whether the Section 404 program is managed by the finance department, internal auditing, or another organization, it's an excellent candidate for this type of review, particularly if the focus remains on program efficiency. Several questions, based on The IIA's publication Sarbanes-Oxley Section 404: A Guide for Management by Internal Control Practitioners, can be used as the basis for the audit. The questions cover issues ranging from ensuring that operating management takes ownership of its processes, to achieving fewer and more effective key controls, to determining whether the external auditor's reliance on management testing has been optimized.
Karl Wabst

Four Questions - and Smart Guidance - on Internal Controls | Big Fat Finance Blog - 0 views

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    Has your management team asked the following four questions about your organization's internal controls? 1) Have we identified the meaningful risks to our objectives? 2) Which controls are "key controls" that will best support a conclusion regarding the effectiveness of internal control in a particular process? 3) What information will be persuasive in assessing whether the controls are continuing to operate effectively? 4) Are we presently performing effective monitoring that is not unnecessary and costly testing? These questions appear in a white paper, "Effective Internal Control Systems for Rapidly Changing Markets: A New Opportunity," packed with answers for GRC professionals wondering if there is a better way to operate. The paper, authored by the GRC experts at advisory firm SMART Group, clearly lays out how controls monitoring processes can and should align with the "Guidance on Monitoring" COSO published earlier this year to help organizations strengthen the effectiveness and efficiency of their internal controls frameworks. Among other useful how-to information, the 12-page paper includes a five-step "Implementation Guide" for creating a better controls-monitoring program.
Karl Wabst

UBC journalism students find sensitive data in digital dumps - The Globe and Mail - 0 views

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    It's not exactly what anyone might expect to find at a garbage dump in Ghana. Journalism students from the University of British Columbia discovered intact hard drives containing secret international security data and personal information at a digital dumping ground in Ghana, said their teacher, Peter Klein. Mr. Klein, a producer for the PBS television program Frontline and an Emmy Award winning journalist, said the drives included information about U.S. Homeland Security and Pentagon defence contracts as well as social security numbers, credit card numbers, and family photos. The dumps are frequented by criminal gangs in the country, he said. The findings are part of a project by Mr. Klein's graduate students investigating electronic waste, or e-waste. The team also travelled to Guiyu, China, and India, piecing together the afterlife of discarded computers, drives and parts. To find out if cyber criminals could get information stored on the computers, the students bought several hard drives from vendors near the Ghana dumps to test at home in Vancouver. One of the drives came from Northrop Grumman, a large U.S. military contractor. It contained "details about sensitive, multimillion-dollar U.S. government contracts" as well as contracts with the defence intelligence agency and NASA, according to a synopsis of the project on the PBS website.
Karl Wabst

GAO report cites government weaknesses, data leakage - 0 views

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    Weak security policies and practices in nearly all 24 major federal agencies in 2008 have resulted in exposing personally identifiable information of Americans, according to a new report from the Government Accountability Office (GAO). "An underlying reason for these weaknesses is that agencies have not fully implemented their information security programs," according to the GAO report, issued Monday. "As a result, agencies have limited assurance that controls are in place and operating as intended to protect their information resources, thereby leaving them vulnerable to attack or compromise." Federal agencies have reported some progress, providing awareness training for employees and testing system contingency plans, the GAO said. Still, employees with significant security responsibilities are not getting enough security training and known vulnerabilities remain wide open. The GAO conducts a periodic review of information security policies and procedures at federal agencies. Inspectors general review agency conformity to the Federal Information Security Management Act of 2002 (FISMA) and report their findings to Congress.
Karl Wabst

Hunch wants you to give it some ideas - Los Angeles Times - 0 views

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    Hunch.com helps users search for answers -- but first, it performs a detailed search on the users themselves. Launching today after a year in development, Hunch aims to supply users with computer-generated advice on thousands of lifestyle and consumer questions: What kind of dog should I buy? What should I get dad for Father's Day? Which book by George Orwell would I like? Most important, though, Hunch is not a search engine. Rather than scouring the open Web for information, as Google, Microsoft's new Bing and scores of others do, or collating written opinions, as Amazon.com does, Hunch computes answers by comparing what it knows about you to what it knows about people like you. "Ultimately, what we're doing is providing a kind of shortcut through human expert systems," said Hunch founder Caterina Fake, who also started Flickr.com, the popular photo-sharing site that was acquired by Yahoo in 2005. By first inviting users to answer as many as 1,500 questions about themselves -- an addictive kind of personality test that involves such diverse questions as political orientation, relationship status and whether you believe in UFOs and keep your closet organized -- Hunch looks to assemble a demographic profile whose depth could rival anything in the commercial universe. The New York company also believes that users stand to benefit from this kind of large-scale data farming -- not just from getting better answers, but also from discovering the many microdemographics to which they belong. Hunch also says it will not sell user data to marketers. But this promise, written into the site's privacy policy, is not precisely a legal contract, said Siva Vaidhyanathan, a new-media scholar at the University of Virginia, and the difference leaves the data it collects in a fuzzy domain.
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