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Free, vendor-neutral online Data and Privacy in Web 2.0 Summit on August 13th. Thought leaders will present a series of webcasts discussing best practices and case studies on legal issues in online social communities, implications of the smart grid and the Cloud, privacy policies and more: http://www.brighttalk.com/summit/dataprivacy2 Web 2.0 services have been rapidly growing because of the value they offer to businesses and individuals alike. However, with so much information at stake and so little control of employees and customer activities online, how do companies ensure consumer and businesses' data are secure and safe from misuse and malware-related data breach? This summit will focus on minimizing leakage from people, devices and data on the move, keeping consumer and businesses' data secure and safe from misuse and malware-related data breach.

The enormous international focus on privacy is growing more urgent in the face of business and government pressure to get the economy moving again and restore trust in our most basic institutions. To help rebuild trust and bolster bottom lines in a down market, it pays to prioritize privacy. The time is right to make smart investments in an organization's privacy professionals-the experts in the eye of the storm that must work collectively to find the right solutions to privacy challenges. The IAPP, which now boasts 6,000 members across 47 countries, is convening its annual Privacy Summit in Washington DC from March 11-13, 2009-the largest and most global privacy event in the world. Attendees will have the unique opportunity to interact with privacy regulators from Canada, France, Spain, Israel, the UK, Italy, the U.S. and the experts who help shape their policies across 60 different educational and networking sessions. Keynote speakers include Frank Abagnale (of Catch Me if You Can fame), one of the world's most respected authorities on forgery, embezzlement and secure documents as well as internationally renowned security technologist Bruce Schneier. The Future of Privacy Forum will be strongly represented at this year's Summit. Jules Polonetsky and Chris Wolf will be co-presenting a session entitled Cheers & Jeers: Who is Doing Privacy Right and Who Deserves Detention. Jules and Chris will also cover Behavioral Advertising Secrets: What Your Marketing and IT Team Didn't Think You Needed to Know. Both topics should be big draws for the expected 1500 attendees at the Summit! It's this sort of event that advances our profession and helps privacy professionals work together to reclaim trust. Registration is open and we look forward to seeing you in DC.

Companies that track consumer behavior on the Web for targeted advertising without proper consent are near their "last chance" to self-regulate, the head of the U.S. Federal Trade Commission said on Monday. Privacy advocates say regulations on big phone and Internet companies, such as AT&T Inc and Google Inc, are too lax, giving the firms excessive control over consumers' personal information. "From my perspective, the industry is pretty close to its last clear chance to demonstrate" that it can police itself, FTC Chairman Jon Leibowitz told the Reuters Global Financial Regulation Summit in Washington. Earlier this year, the FTC issued new guidance urging websites to tell consumers that data is being collected during their searches and to allow them to opt out. If companies fail to do a better job of making their privacy policies understandable to the average person, momentum will keep building for greater regulation, Leibowitz said. "It's really up to industry."

A top affliction of privacy professionals is the growing complexity of privacy laws. The number of jurisdictions regulating data privacy and the number of other laws in which privacy provisions are tucked has increased with no letup since 2000. Like the Lilliputians in Gulliver's Travels, the tiniest jurisdictions are now lassoing their privacy ropes around the mightiest of corporations. Where does this leave those who are charged with keeping their organizations privacy-compliant? Desperately looking for a way to organize news about all of these developments. I recently surveyed the landscape of possible solutions to this problem. What did I find? Three different approaches: free Web sites, newsletters and news feeds; fee-based periodicals; and fee-based databases, such as Nymity's PrivaWorks, Cecile Park Publishing's DataGuidance and law firm Morrison and Foerster LLP's Summit Privacy. What were the pros and cons of each approach? Free sources Privacy leaders with no budget will want to exploit what's free, including these options: * Morrison & Foerster's Privacy Library, probably the most comprehensive and current free online listing of privacy laws in 95 countries. * Law firm Baker & McKenzie's annual Global Privacy Handbook, which is distributed to clients and friends. * Computerworld's own Security Newsletter, which offers a regular look at news about the technical threats to personal data. * The International Association of Privacy Professionals' Daily Dashboard, Canada Dashboard Digest and monthly Inside 1to1: Privacy. These are the best available free news feeds on privacy.

Last week, President Barack Obama convened a health-care summit in Washington to identify programs that would improve quality and restrain burgeoning costs. He stated that all his policies would be based on rigorous scientific evidence of benefit. The flagship proposal presented by the president at this gathering was the national adoption of electronic medical records -- a computer-based system that would contain every patient's clinical history, laboratory results, and treatments. This, he said, would save some $80 billion a year, safeguard against medical errors, reduce malpractice lawsuits, and greatly facilitate both preventive care and ongoing therapy of the chronically ill. Following his announcement, we spoke with fellow physicians at the Harvard teaching hospitals, where electronic medical records have been in use for years. All of us were dumbfounded, wondering how such dramatic claims of cost-saving and quality improvement could be true. The basis for the president's proposal is a theoretical study published in 2005 by the RAND Corporation, funded by companies including Hewlett-Packard and Xerox that stand to financially benefit from such an electronic system. And, as the RAND policy analysts readily admit in their report, there was no compelling evidence at the time to support their theoretical claims. Moreover, in the four years since the report, considerable data have been obtained that undermine their claims. The RAND study and the Obama proposal it spawned appear to be an elegant exercise in wishful thinking. To be sure, there are real benefits from electronic medical records. Physicians and nurses can readily access all the information on their patients from a single site. Particularly helpful are alerts in the system that warn of potential dangers in the prescribing of a certain drug for a patient on other therapies that could result in toxicity. But do these benefits translate into $80 billion annually in cost-savings? The cost-savings from avoi

It's often the security issue that dogs Google, Microsoft and other purveyors of personal health records (PHR): How will so much personal medical data be kept safe? A tangential question for Google, however -- one that has dogged the search giant since its Google Health offering was first made available in May 2008 -- is whether Google's search-based advertising platform creates a conflict with storing personal health data. Speaking at the Mastermind Session at Everything Channel's Healthcare Summit in San Diego in November,Google Vice President of Research and Special Initiatives Alfred Spector told health care CIOs, solution providers and other attendees that Google intended Google Health as an extension of the Google brand, and it was and would continue to be entirely separate from Google's main advertising platform. Watchdog organizations have taken Google to task over that claim, however, with one, Consumer Watchdog, even accusing Google of trying to lobby Congress to allow it to sell medical records by loosening regulatory language in the stimulus bill. "The medical technology portion of the economic stimulus bill does not sufficiently protect patient privacy, and recent amendments have made this situation worse," wrote Jerry Flanagan of Consumer Watchdog in a Jan. 27 open letter to Congress. "Medical privacy must be strengthened before the measure's final passage, rather than allowing corporate interests to take advantage of the larger bill's urgency." Flanagan in the letter states that, "Google is said to be lobbying hard ... to weaken the ban currently in the draft measure on the sale of our private medical records." While Consumer Watchdog did not cite specific evidence of Google pushing for softer restrictions, Google responded to the group's claims on its Public Policy Blog last week. "The claim -- based on no evidence whatsoever -- is 100 percent false and unfounded," wrote Pablo Chavez, Google's Senior Policy Counsel. "Google does not sell health

Visa Inc.'s top risk management executive today dismissed what she described as "recent rumblings" about the possible demise of the PCI data security rules as "premature" and "dangerous" to long-term efforts to ensure that credit and debit card data is secure. Speaking at Visa's Global Security Summit in Washington, Ellen Richey, the credit card company's chief enterprise risk officer, insisted that despite recent data breaches at two payment processors, the Payment Card Industry Data Security Standard (PCI DSS) "remains an effective security tool when implemented properly." Richey added that breaches such as the ones at Heartland Payment Systems Inc. and RBS WorldPay Inc. were shaping public opinion and obscuring what otherwise has been "substantial progress" on the security front over the past year. "I'm sure that everyone in this room has read the headlines questioning how an event of this magnitude could still happen today," Richey said, referring to the Heartland breach. "The fact is, it never should have" - and indeed wouldn't have if Heartland had been vigilant about maintaining its PCI compliance, according to Richey. "As we've said before," she continued, "no compromised entity has yet been found to be in compliance with PCI DSS at the time of a breach." Pointing to Visa's decision last week to remove both of the breached payment processors from its list of PCI-compliant service providers, Richey said that Heartland would face fines and probationary terms that were proportionate to the still-undisclosed magnitude of the breach. "While this situation is unfortunate, it does not make me question the tools we have at our disposal," she said of the PCI rules.

Privacy has been so poorly defined by opponents and proponents alike, that people have yet to realize its value.

While concerns about Internet privacy grab headlines, not everyone is bothered, or even aware, of how their online activities are being tracked. "On one extreme, there are Web cams in bedrooms, and the other extreme are people who won't wear a nametag at a conference," said Anne Toth, Yahoo's chief privacy officer. "Most people are in the middle. What's interesting is that consumers need to better understand how [privacy options] operate and where they can exercise their choices." Toth spoke at a consumer privacy panel here yesterday at the Tech Policy Summit. In general terms, she said "clear notice and robust choice is the right standard" for consumer privacy. But others in the audience and on the panel took issue with whether things like opt-in choices to receive information from e-tailers provide enough information or easily convey to consumers what they're agreeing to.

IT practices such as identity management, email and URL filtering, virus scanning and electronic monitoring of employees can get companies that do business globally into a heap of trouble if deployed without an understanding of global data privacy laws. The warning was one of several alarms raised in a presentation on global privacy best practices by Gartner Inc. analysts Arabella Hallawell and Carsten Casper at the recent Gartner Risk Management and Compliance Summit in Chicago. Always a thorny issue, the protection of personally identifiable information (PII) is made more complicated in a world where there is limited agreement on how best to do that. According to the Gartner analysts, the world is divided into three parts when it comes to data privacy laws: countries with strong, moderate or inadequate legislation. The European Union, under the European Union Directive on Data Protection, possesses the strongest privacy regulations, followed by Canada and Argentina; Australia, Japan and South Africa have moderate to strong, recent legislation; laws in China, India and the Philippines are the least effective or laxly enforced. The United States has the dubious distinction of occupying two categories -- the strong column, due to the 45 state breach notification laws on the books, and the weak column, because of the lack of a federal law. Even among the three categories, nuances abound. Under the European Union Directive, member countries enact their own principles into legislation, and some laws (like Italy's) are more stringent than the directive's standards. Russia's very recent law is modeled after the strong EU laws, but how it will be enforced remains questionable. And in the U.S., state breach notification laws vary, with Nevada and Massachusetts proposing the most prescriptive data privacy legislation to date.

Will monetary value increase the value of user's data on social networks?

Facebook and Twitter have helped make social networking a household word. Now they need to make money. Efforts to monetize the popular Internet services are increasingly a priority within the two companies, with Facebook Chief Executive Mark Zuckerberg and Twitter Co-founder Biz Stone outlining several initiatives at the Reuters Global Technology Summit in New York this week. And analysts and investors, in search of the next Google-like hit, are paying close attention to the breakneck speed at which Facebook and Twitter are adding new users. While the popularity of the two social media firms has yet to translate into the kind of revenue-generating machine that Google Inc developed with its search advertising business, some say Facebook and Twitter have become so central to the Internet experience that they are inherently valuable. "Both are new ways of communicating. And when you have a new way of communicating ... you benefit people enough so that there is going to be value there," said Tim Draper, managing director of venture capital firm Draper Fisher Jurvetson, noting that he regretted not having invested in either firm. In April, Twitter's website attracted 17 million unique visitors in the United States, up sharply from 9.3 million the month before. Facebook grew to 200 million active users in April, less than a year after hitting 100 million users.

"The Electronic Frontier Foundation said it sued the Justice Department and other U.S. agencies to get information about their policies for using social networks including Facebook and Twitter in investigations, data collection and surveillance. The civil rights group said in a complaint filed yesterday in federal court in San Francisco that the government has used social-networking sites in conducting investigations and hasn't clarified the scope of that use or whether there are any restrictions or oversight to prevent abuses. The EFF said in its complaint that it is seeking the information to "help inform Congress and the public about the effect of such uses and purposes on citizens' privacy rights and associated legal protections." It cited news articles that reported police searching Facebook photos for evidence of underage drinking and an FBI search of an individual's home after the person sent messages on Twitter during the G-20 Summit notifying protesters of police movements. Facebook, based in Palo Alto, California, is the world's largest social networking site with more than 300 million users who post photos, messages and other information on their own free Facebook pages. Twitter, based in San Francisco, is a free Web service with 58 million users that lets people send 140- character messages, called "tweets," to multiple followers. EFF, also based in San Francisco, filed Freedom of Information Act requests with federal agencies in October. None of the agencies had completed processing the requests by the applicable 20-day deadline, according to the complaint. The lawsuit seeks a court order for the government to process the requests and produce documents."