Group items tagged

Forrester has a recommendation for CISOs struggling with how to secure corporate data: Stop trying so hard. Despite years of investments in technology and processes, protecting enterprise-wide data remains a maddeningly elusive goal for chief information security officers (CISOs). Software-as-a-service (SaaS), Web 2.0 technologies, and consumerized hardware increase the number of escape routes for sensitive information. Regulations, statutes, and contractual expectations drown CISOs in audit requests and ratchet up the pressure to do something about the problem. Hordes of vendors confuse CISOs with innumerable sales pitches. Instead of beating your head against the wall, devolve responsibility to the business, keeping controls closest to the people who use the data. IT security should be primarily responsible only for deploying data protection technologies that require minimal or no customization.

"Forrester often gets inquiries such as, "What requirements should we keep in mind while developing our disaster recovery plans and documents?" and, "Which strategies work best for managing our disaster recovery program once it's in place?" "

As Forrest Gump said, "Stupid is as stupid does." The 2009 Verizon Business data breach investigation report confirmed what the 2008 report revealed -- attackers usually gain a foothold through stupid, basic errors. "In virtually all the cases, we found that lots of the things that were simple and straightforward, had they been deployed, would have stopped the attack," said Peter Tippett, vice president of research and intelligence for Verizon Business Security Solutions. "Simple things like changing the password from the word "password" on the system, those basic errors were somewhere, endlessly; they were everywhere." In fact, the 2009 Verizon Business Data Breach Investigations Report showed that 67% of the 90 confirmed data breaches that Verizon investigated last year revealed that kind of error, usually on a third-party system, often tangential to the heart of the enterprise. But they open the door to the good stuff: thousands or even millions of customer records.

Like this http://www.hdfilmsaati.net Film,dvd,download,free download,product... ppc,adword,adsense,amazon,clickbank,osell,bookmark,dofollow,edu,gov,ads,linkwell,traffic,scor,serp,goggle,bing,yahoo.ads,ads network,ads goggle,bing,quality links,link best,ptr,cpa,bpa. www.killdo.de.gg

Emily Riley of Forrester Research presented a lot of data during her keynote presentation at today's OMMA Behavioral Conference but one point she made seemed rather salient to me: many of those marketers and data firms involved in behavioral targeting seem to skip over social media as a source of information. They might look at the data surrounding the usage of those sites but they seem to rarely do any actually monitoring, let alone interacting there. It reminded me of an experience I had with my wife. We once lived in a building where we didn't have much interaction with our neighbors, very little beyond an occasional wave in the hallway. We could, however see their mail mixed with ours and our landlord's. My wife began to notice that the landlord and our neighbor were starting to get similar envelopes from law firms. I, being the incurious mail sorter I am, didn't really think much of it. She, on the other hand, was convinced that one of them must be suing the other and was able to spin out some fairly detailed scenarios based on other clues from the hallway, the presence of exterminators one day, the thickness of paint on the front door etc. One day I encountered our neighbor in the hallway and did my customary wave. "Oh by the way," He said, "We're moving out next week." Oh really? He then regaled me with the entire story which involved a variety of things including an exterminator, paint thickness, and law firms. My wife and I were both able to glean essentially the same information. However if I had approached him and said, without any warning, "I bet you and our landlord are having one heckuva legal squabble," he probably would have punched me in the nose. I also believe that the ease with which I was able to get the whole story out of him suggests that had we interacted more it would have been I scooping my wife and not the other way around. These two approaches to gathering information are akin to the difference between following

Taking a step toward creating more formal standards, the Interactive Advertising Bureau Monday released a set of best practices for social media advertising covering key terms, creative elements, and user privacy, among other topics. The guidelines unveiled at the IAB's Social Media Marketplace conference in New York are intended to encourage the growth of social advertising by giving marketers, agencies and social networks preliminary rules to navigate a category that now spans hundreds of millions of users. "Industry standards are essential to making social media easy, safe and scalable for advertisers," said Seth Goldstein, CEO of Socialmedia.com and co-chair of the IAB's UGC Social Media Committee, in a statement. "The new IAB framework is a critical first step in this direction and we are excited to help enable the next generation of social advertising." While marketers have been eager to experiment with social media, a lack of standard ad formats and metrics and privacy concerns remain obstacles to more rapid advertising growth on social sites. Even so, Forrester Research projects that social media marketing will increase nearly 60% this year to $716 million.

Consumers and companies are vulnerable to hackers and identity thieves even after U.S. authorities arrested a man they said was a master hacker who stole 170 million credit and debit card numbers. Estimates on the total financial impact of breaches vary, but a study by Forrester Research put the cost at $90 to $305 per compromised record when considering the cost of upgrades, notifying customers and legal and marketing expenses. "Under our banking laws, it's the financial institutions that will be stuck paying for fraudulent use of credit cards. We have the consumers responsible for $50 and the rest winds up on the card issuer," said Joel Reidenberg, a professor at Fordham Law School who teaches privacy law. Banks in turn pass along costs to retailers as fines and fees. On Monday, three men were indicted on charges of stealing more than 130 million credit and debit card numbers in what U.S. authorities said they believed was the largest hacking and identify theft case ever prosecuted in the United States

Enterprise role management is key in efficiently managing user access rights and enforcing access policies such as segregation of duties. Roles help companies group coarse- and fine-grained access rights (like access to and functionality within a financial accounts application) into groups, called enterprise roles. These enterprise roles map to job functions and are only allowed access rights that don't violate segregation of duties. For instance, a financial clerk role can't contain fine-grained access rights that allow someone in the role to access the accounts receivable and accounts payable parts of the financial application. The processes and tools necessary for effective role management consist of role mining and design (automatic discovery and management of roles based on existing access rights and entitlements data), role recertification (a process performed typically every six months when a business role custodian certifies what access rights should belong to a role), and access recertification (a process performed typically every 3-6 months to ensure all user access is understood and was granted in an audited way).