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"The ubiquity of online advertising is a product of its importance to the internet economy, said a group of consumer advocates Wednesday during a debate on the future of online advertising. But the impact of new targeted advertising methods on consumer privacy and its potential to manipulate online experiences was the subject of heated argument at the event, sponsored by the Information Technology and Innovation Foundation. Privacy does not mean the same thing to all consumers in all situations, said Progress and Freedom Foundation Senior Fellow Berin Szoka. Advertisements are attempts to capture user attention - the "great currency of the Internet" - and when successful support a wide range of valuable content, he said. But in online life, "consumers have many values," Szoka added. "Privacy is one of them," he said, but it is not an absolute. Consumers must sometimes trade privacy for content, he said. "There is no free lunch." As more information and entertainment migrates to the internet, Szoka said it is "critical…that we find a way to support this media." Targeted advertising can fit the bill, he suggested - especially if technology gives users more control over their own preferences. Most consumers don't understand that advertising is a necessity for today's internet, he said. New technologies like targeting need to be given a try, he said, so content providers can recoup the value of their advertising - down 25 percent since 2000, he noted. Center for Digital Democracy founder Jeff Chester said Szoka's ideas about advertising's future represented a "false dichotomy." The real debate should be over the rules that regulate advertiser content, he said. Chester warned of a "Targeting 2.0″ system in which neuroscience combined with massive databases not only serve ads, but target content to users. "It's about influencing our behavior without our consent," he said. Chester pointed to the subprime lending cr

Plans by Internet service providers to deliver targeted adverts to consumers based on their Web searches threaten online privacy and should be opposed, the founder of the Web said Wednesday. "I just want to know that when I click on a link it is between me and the Web, and the Internet service provider is not going to immediately characterise me in different categories for advertising or insurance of for government use," Tim Berners-Lee told a Web conference in Madrid. "The postman does not open my mail, the telephone company does not listen to my telephone conversations. Internet use is often more intimate than those things," he added. New software called Webwise allows Internet service providers to show adverts to their clients based on their Web browsing habits instead of based on the content of a single Web page as currently happens. Several British Internet service providers, including BT and Virgin Media, have said they are considering using the software, which is aimed at making the Web more financially profitable for advertisers. With the help of other scientists at the European Organisation for Nuclear Research (CERN), Berners-Lee set up the Web in 1989 to allow thousands of scientists around the world to stay in touch. The WWW technology -- which simplifies the process of searching for information on the Internet -- was first made more widely available from 1991 after CERN was unable to ensure its development, and the organisation made a landmark decision two years later not to levy royalties.

Is it a violation of privacy that should be banned or a tool necessary to keep the internet running? Canada's privacy commissioner has opened an online discussion on deep packet inspection, a technology that allows internet service providers and other organizations to intercept and examine packets of information as they are being sent over the internet. "We realized about a year ago that technologies involving network management were increasingly affecting how personal information of Canadians was being handled," said Colin McKay, director of research, education and outreach for the commissioner's office. The office decided to research those technologies, especially after receiving several complaints, and realized it was an opportunity to inform Canadians about the privacy implications. Over the weekend, the privacy commissioner launched a website where the public can discuss a series of essays on the technology written by 14 experts. The experts range from the privacy officer of a deep-packet inspection service vendor to technology law and internet security researchers. The website also offers an overview of the technology, which it describes as having the potential to provide "widespread access to vast amounts of personal information sent over the internet" for uses such as: * Targeted advertising based on users' behaviour. * Scanning for unlawful content such as copyright or obscene materials. * Intercepting data as part of surveillance for national security and crime investigations. * Monitoring traffic to measure network performance.

Behavioral targeting is not bad as a concept but advertisers would have the public opt-in by default without knowing what is being collected and what it is being used for. On the other hand not many in the public seem very concerned about this subject.

The Internet contributes about US$300 billion a year to the U.S. economy, and U.S. lawmakers should be careful about tinkering with the advertising-supported Internet content model in the name of privacy, the Interactive Advertising Bureau (IAB) said. An IAB-commissioned study by two Harvard University professors, released Wednesday, found that 1.2 million U.S. residents are directly employed in Internet-related jobs, and another 1.9 million U.S. jobs support those Internet workers. IAB released the study Wednesday, as 30 publishers of small Web sites converged on Washington, D.C., to urge U.S. lawmakers to avoid passing legislation that would harm their ad-supported business models. Chief among those publishers' concern was talk in the U.S. Congress about requiring Web sites to gain opt-in permission from users before tracking their Web habits as a way to deliver personalized advertising to them. Many users wouldn't give the permission, and without offering targeted advertising, many small Web sites could fold, some small publishers said. Small Web publishers and sellers "are the face of small business" in the U.S. in recent years, said Susan Martin, publisher of Ikeafans.com, a home improvement site.

Federal Communications Commission Chairman Julius Genachowski will unveil in a speech on Monday new proposals that would force Internet providers to treat the flow of content equally, sources familiar with the speech said on Friday. The concept, referred to as net neutrality, pits open Internet companies like Google Inc against broadband service providers like AT&T Inc, Verizon Communications Inc, and Comcast Corp, which oppose new rules governing network management. Advocates of net neutrality say Internet service providers must be barred from blocking or slowing traffic based on content. Providers say the increasing volume of bandwidth-hogging services like video sharing requires active management of their networks and some argue that net neutrality could stifle innovation. "He is going to announce rulemaking," said one source familiar with his speech about broadband, to be delivered at the Brookings Institution, a public policy think tank. "The commission will have to codify into new regulations the principle of nondiscrimination." The FCC could formally propose the rules aimed at applying to wireless and landline platforms at an open meeting in October.

Online targeted advertising and the collection of consumer data are the fuel of Internet commerce, not the major privacy problems described by some advocates and U.S. lawmakers, according to a new paper. "The use of such data permits firms to target their marketing messages to consumers' interests, pays for a wealth of content on the Internet, and helps protect consumers from a variety of online threats," said the paper, released Monday by the Technology Policy Institute (TPI), an antiregulation think tank. "It forms the basis for many of the business models that are fueling the growth of the Internet." Privacy groups want a "free lunch" online, with strong privacy controls that make it tougher for advertising to work online, the paper said. "Privacy advocates have provided little detail on the benefits of more privacy and have typically ignored the costs or trade-offs associated with increasing privacy," the paper said. Data collection delivers ads that people want and that advertising pays for a multitude of free services online, said the paper, co-authored by TPI President Thomas Lenard and Emory University law and economics professor Paul Rubin.

U.S. lawmakers plan to introduce privacy legislation that would limit how Internet service providers can track their users, despite reports that no U.S. ISPs are using such technologies except for legitimate security reasons. Representative Rick Boucher, a Virginia Democrat, and three privacy experts urged lawmakers Thursday at a hearing before the House Energy Commerce subcommittee to pass comprehensive online privacy legislation in the coming months. Advocates of new legislation focused mainly on so-called deep packet inspection (DPI), a form of filtering that network operators can use to examine the content of packets as they travel across the Internet. While DPI can be used to filter spam and identify criminals, the technology raises serious privacy concerns, Boucher said. "Its privacy-intrusion potential is nothing short of frightening," he added. "The thought that a network operator could track a user's every move on the Internet, record the details of every search and read every e-mail ... is alarming."

An Italian judge on Wednesday gave the go-ahead to a case in which Google (GOOG) could be held responsible for content it hosts but does not produce. The case centers on a 2006 video of four Italian youths taunting a child with Down syndrome. In the video, one of the youths incorrectly claims to be part of a small Down syndrome advocacy group called Vivi Down. The video was uploaded to the Google Video site, where it stayed for two months. Prosecutors have filed charges against five Google executives, saying they were in violation of Italian privacy laws and of contributing to the defamation of Vivi Down. At the heart of the case are two main questions: Should sites such as Google Video be held responsible for the content they host? And should such non-brick-and-mortar New Economy companies be subject to the laws in countries where they are not based? "The outcome of this will be to determine how big companies like Google should be expected to act," said Raffaele Zallone, a former chief counsel for IBM's Italian offices and the attorney representing a woman seeking damages in a secondary case tacked onto the main charges. FIND MORE STORIES IN: Italy | Google Inc | International Bus. Machines | Milan | New Economy Zallone, along with Milan prosecutors, the city's ombudsman and an attorney for Vivi Down, the advocacy group, say Google should have become aware of the offending video sooner and removed it sooner. Guglielmo Pisapia, Google's lead attorney in the case, denies any wrongdoing and says Google could not have acted differently. "Google did not produce the video, and when they received an official complaint, they removed it within five hours," said Pisapia, a former member of the Italian parliament. "If the argument is that they should have evaluated the video before it was posted, then that is a dangerous precedent." Oliviero Rossi, an author and commentator on technology issues, says unusual cases that push the limits of the law as this one does are

A Harvard University fellow has developed a browser extension that stops advertising networks from tracking a person's surfing habits, such as search queries and content they view on the Web. The extension, called Targeted Advertising Cookie Opt-Out (TACO), enables its users to opt out of 27 advertising networks that are employing behavioral advertising systems, wrote Christopher Soghoian, who developed it, on his Web site. Soghoian, a fellow at the Berkman Center for Internet and Society at Harvard and a doctoral candidate at Indiana University, modified a browser extension Google released under an Apache 2 open-source license. Google's opt-out plugin for Internet Explorer and Firefox blocks cookies delivered by its Doubleclick advertising network. A cookie is a small data file stored in a browser that can track a variety of information, such as Web sites visited and search queries, and transmit that information back to the entity that placed the cookie in the browser. Google's opt-out plugin comes as the company announced plans last week to target advertisements based on the sites people visit. Targeted advertising is seen as a way for advertisers to more precisely find potential customers as well as for Web site publishers to charge higher advertising rates. But the behavioral advertising technologies have raised concern over how consumers get enrolled in the programs, what data is being tracked and how the data is protected.

Government Information Security Podcasts As a GovInfoSecurity.com annual member, this content can be used toward your membership credits and transcript tracking. Click For More Info Probing Federal IT Security Programs: Gregory Wilshusen, GAO February 23, 2009 Government Accountability Office auditors will have a busy spring, examining a number of federal government programs aimed at securing government information systems and data. In an interview with GovInfoSecurity.com, Gregory Wilshusen discusses how the GAO is looking at how private industry and two dozen federal agencies employ metrics to measure the effectiveness of information security control activities. Other current GAO information security investigations he discusses include: Federal Desktop Core Configuration intended to standardize security features on personal computers purchased by the government. Trusted Internet Connection initiative aimed at slashing government Internet connections to fewer than 100 from more than 2,000. Einstein automated networking monitoring program run by U.S Computer Emergency Readiness Team. Gregory Wilshusen is director of information security issues at GAO, where he leads information security-related studies and audits of the federal government. He has more than 26 years of auditing, financial management and information systems experience. Before joining GAO in 1997, Wilshusen served as a senior systems analyst at the Department of Education as well as the controller for the North Carolina Department of Environment, Health and Natural Resources.

Top attorneys for Microsoft and Google today reiterated their companies' support for tougher government rules to protect consumer privacy. But when it comes to the details, some watchdog groups say they are concerned that Web firms will continue to fight against specific provisions that would limit the ways they can collect and use people's information to serve more targeted ads. Today's panel discussion, held here at the Computers, Freedom and Privacy conference, revisited a longstanding policy debate over the government's role in online privacy. The talk ran along some familiar plotlines, with Jeff Chester of the Center for Digital Democracy thundering about the detailed personal profiles being assembled by advertising companies who are using neuroscience to manipulate consumer behavior, while industry representatives assured the audience that their data-collection practices are benign, not to mention essential to providing free content and services on the Internet. But this wasn't just an idle debate. Rep. Rick Boucher, the Virginia Democrat who chairs a House subcommittee on the Internet, is developing legislation that could seek to impose sweeping restrictions on behavioral targeting. A few blocks up Pennsylvania Avenue at the Federal Trade Commission, the principal regulatory agency with authority over online advertising, newly minted Chairman Jon Leibowitz has spoken often about the need for industry to get serious about privacy. "The FTC's central concern here is transparency, consumer control," said Jessica Rich, assistant director of the agency's privacy and identity protection division. "We don't think consumers really know what's happening with their data."

Advertisers are your friend, and the government is here to help. If consumers don't take responsibility for their data, then all the regulation in the World won't matter.

Visit the Amazon.com site to buy a book online and your welcome page will include recommendations for other books you might enjoy, including the latest from your favorite authors, all based on your history of purchases. Most customers appreciate these suggestions, much the way they would recommendations by a local librarian. But, what if you visited an investment site, only to find advertising messages suggesting therapies for your recently diagnosed heart condition? Chances are that you would experience what Fran Maier calls the "creepiness" factor, a sense that someone has been snooping into a part of your life that should remain private. Maier is the Executive Director of TrustE, a nonprofit that sets guidelines for online privacy and awards a seal of approval to companies meeting those guidelines. She was a speaker at the recent Supernova conference, an annual technology event in San Francisco organized by Wharton legal studies and business ethics professor Kevin Werbach in collaboration with Wharton. Creepiness Factor The creepiness factor is a risk inherent in so-called behavioral targeting. This practice is based on marketers anonymously observing a user's behavior on the Internet and compiling a personal profile based on interests and behavior -- sites visited, searches conducted, articles read, even emails written and received. Based on their profiles, users receive advertising targeted specifically to them, regardless of where they travel on the web. Consumer advocates worry that online data collection and tracking is going too far. Marketing executives counter that consumers benefit from seeing advertising relevant to their interests and contend that relinquishing some personal data is a reasonable trade-off for free access to Internet content, much of it supported by advertising.

New rules will protect consumers, harmonize regulation, and enshrine net neutrality. But a late amendment left the legislation in limbo The European Parliament has voted through a massive tranche of reforms for the European telecommunications sector, including a significant net-neutrality amendment. The 'Telecoms Package' of laws was voted into force on Wednesday with a large majority, and must now be ratified by the Council of Telecoms Ministers. The vote marks the first time that internet access has been recognised in European law as a fundamental right on a par with freedom of expression. The legislation also compels European telecoms and internet service providers (ISPs) to notify their customers of any personal data breaches, the first time they have been required to do so.

To address important consumer privacy concerns associated with online behavioral advertising, the staff of the Federal Trade Commission today released a set of proposed principles to guide the development of self-regulation in this evolving area. Behavioral advertising is the tracking of a consumer's activities online - including the searches the consumer has conducted, the Web pages visited, and the content viewed - in order to deliver advertising targeted to the individual consumer"s interests. For more than a decade, the FTC has engaged in investigation, law enforcement, studies, and other privacy developments to protect consumers' privacy online. Concepts used to develop the principles emerged from the agency's longstanding privacy program and, more recently, from two conferences hosted by the FTC. In the fall of 2006, a three-day public hearing, "Protecting Consumers in the Next Tech-ade," examined technology developments that could raise consumer protection policy issues, including privacy, over the next decade. This past November, building on the Tech-ade hearings, the FTC hosted a Town Hall entitled "Ehavioral Advertising: Tracking, Targeting, and Technology," to focus in on privacy issues raised by behavioral advertising. "The purpose of this proposal is to encourage more meaningful and enforceable self-regulation to address the privacy concerns raised with respect to behavioral advertising. In developing the principles, FTC staff was mindful of the need to maintain vigorous competition in online advertising as well as the importance of accommodating the wide variety of business models that exist in this area," according to its proposal "Behavioral Advertising: Moving the Discussion Forward to Possible Self-Regulatory Principles." The proposal states that behavioral advertising provides benefits to consumers in the form of free content and personalized advertising but notes that this practice is largely invisible and unknown to consumers. To address the

"Professors from the University of California - Berkeley and the University of Pennsylvania have released the results of a joint study which indicates that young people and old are concerned about private information getting into the wrong hands. They found that approximately two-thirds of all consumers polled said they did not want tailored content if that meant they would be tracked via the Internet. Other interesting findings include: * 66% of respondents reported that tailored/targeted ads 'did not appeal' * 55% of 18-24 year olds reported not wanting tailored ads and 37% reported not waiting tailored discounts * 54% of 18 - 24 year olds report not wanting tailored news * For those over age 65, 82% report not wanting tailored ads and 68% report not wanting tailored news"

Chris Nolter Department store proprietor John Wanamaker is famously said to have quipped, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." The founder of Wanamaker's department store is known as the "father of modern advertising." His innovations, in late 19th-century and early 20th-century Philadelphia and New York, included publishing reliable prices in advertisements, copyrighting pitches, offering money-back guarantees and hiring a full-time writer to produce ad copy. A century later, advertising professionals have gotten more sophisticated and adapted to radio, television, outdoor and digital media. Wanamaker's observation about the value and effectiveness remains profound for merchants and manufacturers, as well as for media outlets that have seen broadcasting or print-advertising dollars reduced to digital pennies. The Internet has made the amount of space that can be filled with advertising virtually infinite, while the recession has all but emptied the advertising coffers of automakers, financial services firms and real estate companies. While digital media has disrupted the traditional ad business, it also presents the tantalizing promise to answer Wanamaker's question. Prior generations of digital advertising gave us spam and banner ads that tempted us with animated mortgage holders wildly dancing on the roof of their home or prizes for whacking a mole. The new proposition is that digital ads will allow advertisers to target audiences and track their returns on investment, and provide users with advertising and content that is more relevant. More than 400 advertising networks have come into existence to sell ad space on the expanding inventory of Web sites and pages. These networks connect advertisers with online publishers, often shopping ad space that a Web site's own sales staff cannot fill. Many of the networks cater to niches, such as food, wine, cars or sports. Increasingly, they are selling access to a

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A leading technology advisor to President Obama said in a research note for his investment firm today that privacy and net neutrality will be among the biggest telecommunications issues facing the Federal Communications Commission and the administration going forward. Analyst Blair Levin, who was the co-lead of Obama's technology and innovation team along with nominated FCC Chair Julius Genachowski, wrote in a Stifel Nicolaus research note that the economic crisis and change of administration will shift the focus of telecom policy away from traditional phone companies to "Internet/edge" players. Indeed, Google and other Web video and voice companies like Skype have been increasingly active in recent years at the FCC, pushing particularly for net neutrality rules that would prevent carriers from blocking or charging more for certain content that travels over the Web. Levin said in a note that net neutrality will emerge again as an issue in the new administration for wireless networks. On the other hand, there won't likely be a push for new net neutrality rules for cable, DSL, and fiber network carriers at the FCC. "(There is a) consensus emerging that disputes about whether a wireline network management tool is 'reasonable' (or is actually blocking or degrading traffic) to be resolved on a case-by-case basis," Levin wrote in the note with analysts Rebecca Arbogast and David Kaut. It would be a tough climb to impose rules that force wireless carriers to open their networks. Apple and AT&T successfully argued to lawmakers and regulators to keep their exclusive iPhone contract. Skype's petition to the FCC to force carriers to allow any handset or software to operate on any network was shot down by former FCC Chairman Kevin Martin. He said the biggest "sleeper" issue will be privacy. With a major overhaul of healthcare records to the Web, the rise in behavioral advertising and cloud computing, where information is stored in computers strung across many geographies

Ask a room full of security practitioners for a list of security settings that'll make Internet Explorer (IE) safe to use and you'll either hear laughter or advice to get a new browser like Mozilla Firefox, Opera, Safari or Google Chrome. Even as Microsoft has worked diligently to improve security in its troubled browser, especially in IE7 and the newly-released IE8, security pros simply don't trust it. Most have turned to alternative browsers, especially Firefox. [See: Microsoft Releases IE8, Stresses Security] But the intoxication security pros find in Firefox and the other alternatives comes with a big hangover. When one wakes up from an evening of online adventuring on one of the alternative browsers, the painful reality is that they will never be able to get away from IE completely. The obvious reason is that IE is so tightly integrated into the Windows operating system, though some industry voices have called on Microsoft to divorce it from the OS. [See: Security Expert: Microsoft Should Sever IE from Windows] "We aren't going to be able to get away from IE in the corporate world anytime soon," said Christopher Mendlik, a threat analyst at Wachovia. Besides the tight integration with Windows, there's the simple reality that some business applications will only work when used in IE. At CSOonline and other media outlets, for example, the programs used to post content online tend to be allergic to non-IE browsers. Those who have no choice but to use IE have turned to a number of coping mechanisms.

Social networking sites are often used by government ministers as an example of the profound way attitudes to privacy have changed. They argue that the young generation invade their own privacy to a far greater extent than the government ever would. The implication is that the older people who object to government intrusion are living in the past. The response to this is that people who use social networking sites voluntarily reveal things about themselves and have a degree of control of over how long information and photographs stay in the public domain, while the government collects and stores information without permission and allows the subject no access to the data held. There is no obvious comparison between the two activities. But this doesn't let the social networking sites off the hook. Most internet companies claim a kind of morality free status when it comes to such issues as privacy and copyright, and Web 2.0 sites are no different. A study published this week by Cambridge PhD students shows that nearly half of all social networking sites retain copies of photographs after being "deleted" by users. The study examined 16 popular websites that host user-uploaded photos, including social networking sites, blogging sites and dedicated-photo-sharing sites. Seven of the 16 sites surveyed were still maintaining copies of users' photos after they had been deleted by the user. The researchers - Jonathan Anderson, Andrew Lewis, Joseph Bonneau and lecturer Frank Stajano - found that by keeping a note of the URL where the photo is actually stored in a content delivery network, it was possible for them to access the photo even after it had been deleted.

During the past decade, rapid developments in information and communications technology have transformed key social, commercial, and political realities. Within that same time period, working at something less than Internet speed, much of the academic and policy debate arising from these new and emerging technologies has been fragmented. There have been few examples of interdisciplinary dialogue about the importance and impact of anonymity and privacy in a networked society. Lessons from the Identity Trail: Anonymity, Privacy and Identity in a Networked Society fills that gap, and examines key questions about anonymity, privacy, and identity in an environment that increasingly automates the collection of personal information and relies upon surveillance to promote private and public sector goals. This book has been informed by the results of a multi-million dollar research project that has brought together a distinguished array of philosophers, ethicists, feminists, cognitive scientists, lawyers, cryptographers, engineers, policy analysts, government policy makers, and privacy experts. Working collaboratively over a four-year period and participating in an iterative process designed to maximize the potential for interdisciplinary discussion and feedback through a series of workshops and peer review, the authors have integrated crucial public policy themes with the most recent research outcomes. The book is available for download under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Canada License by chapter below. Hard copies are available for purchase at Amazon & at Oxford University Press.