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anonymous

Shirky: Ontology is Overrated -- Categories, Links, and Tags - 1 views

www.shirky.com/...ontology_overrated.html

Activité-A tagging propagation data

shared by anonymous on 21 Jan 12 - Cached
  • I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      need of novelty
  • because it is both widely used and badly overrated in terms of its value in the digital world.
  • ...25 more annotations...
  • Yahoo is saying "We understand better than you how the world is organized, because we are trained professionals. So if you mistakenly think that Books and Literature are entertainment, we'll put a little flag up so we can set you right, but to see those links, you have to 'go' to where they 'are'."
  • You don't have to have just a few links, you could have a whole lot of links.
  • A URL can only appear in three places. That's the Yahoo rule.
  • They missed the end of this progression, which is that, if you've got enough links, you don't need the hierarchy anymore. There is no shelf. There is no file system. The links alone are enough.
  • One reason Google was adopted so quickly when it came along is that Google understood there is no shelf, and that there is no file system. Google can decide what goes with what after hearing from the user, rather than trying to predict in advance what it is you need to know.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      Laisser les usagers se faire leur langage et le tagger à leur façon puis, en tant que Google, prendre cette info et l'utiliser pour créer une ''taxonomie''.
  • "Well, that's going to be a useful category, we should encode that in advance."
  • They point to the signal loss from the fact that users, although they use these three different labels, are talking about the same thing.
  • You can also turn that list around. You can say "Here are some characteristics where ontological classification doesn't work well": Domain Large corpus No formal categories Unstable entities Unrestricted entities No clear edges Participants Uncoordinated users Amateur users Naive catalogers No Authority
  • The other big problem is that predicting the future turns out to be hard, and yet any classification system meant to be stable over time puts the categorizer in the position of fortune teller.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      ne pas prévoir d'avance
  • Here is del.icio.us, Joshua Shachter's social bookmarking service. It's for people who are keeping track of their URLs for themselves, but who are willing to share globally a view of what they're doing, creating an aggregate view of all users' bookmarks, as well as a personal view for each user.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      chouette description concrète de l'utilisation de del.icio.us!
  • " If you find a way to make it valuable to individuals to tag their stuff, you'll generate a lot more data about any given object than if you pay a professional to tag it once and only once.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      utilité du tagging
  • Tags are simply labels for URLs, selected to help the user in later retrieval of those URLs. Tags have the additional effect of grouping related URLs together. There is no fixed set of categories or officially approved choices. You can use words, acronyms, numbers, whatever makes sense to you, without regard for anyone else's needs, interests, or requirements.
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      Chouette description de ''Tags''.
  • The chart shows a great variability in tagging strategies among the various users.
  • But this is what organization looks like when you turn it over to the users -- many different strategies, each of which works in its own context, but which can also be merged.
  • We are moving away from binary categorization -- books either are or are not entertainment
  • But they either had no way of reflecting that debate or they decided not to expose it to the users. What instead happened was it became an all-or-nothing categorization, "This is entertainment, this is not entertainment." We're moving away from that sort of absolute declaration, and towards being able to roll up this kind of value by observing how people handle it in practice.
  • What you do instead is you try to find ways that the individual sense-making can roll up to something which is of value in aggregate, but you do it without an ontological goal.
  • you believe that we make sense of the world, if we are, from a bunch of different points of view, applying some kind of sense to the world
    • Caro Mailloux
      Caro Mailloux on 21 Jan 12
       
      ''we make sens of the world together thru what's worth aggregating'' = not ontology 
  • we're going to be able to build alternate organizational systems, systems that, like the Web itself, do a better job of letting individuals create value for one another, often without realizing it.
  • If you think the movies and cinema people were going to have a fight, wait til you get the queer politics and homosexual agenda people in the same room.
    • Marie-Noëlle Therrien
      Marie-Noëlle Therrien on 06 Jun 13
       
      ¸Bel exemple pour démontrer la problématique.
  • André Arsenault on 19 Dec 12
     
    Un article de Clay Shirky qui nous donne son analyse de l'Ontologie, un point de vue intéressant sur les différentes façons de classer l'information sur le Web.
Harry Sahyoun

Collective Knowledge Systems: Where the Social Web meets the Semantic Web - 1 views

tomgruber.org/...CollectiveKnowledgeSystems.htm

3-étoiles Activité-A Folksonomies_Semantic_Collectivities Web2_To_Web3

shared by Harry Sahyoun on 26 Jul 13 - Cached
  • Collective Knowledge Systems: Where the Social Web meets the Semantic Web
  • What can happen if we combine the best ideas from the Social Web and Semantic Web?
  • The Vision of Collective Intelligence
  • ...20 more annotations...
  • The Social Web is represented by a class of web sites and applications in which user participation is the primary driver of value.
  • Collective intelligence is a grand vision, one to which I subscribe.  However, I would call the current state of the Social Web something else: collected intelligence.   That is, the value of these user contributions is in their being collected together and aggregated into community- or domain-specific sites
  • The grand challenge is to boost the collective IQ of organizations and of society
  • With the rise of the Social Web, we now have millions of humans offering their knowledge online, which means that the information is stored, searchable, and easily shared.  The challenge for the next generation of the Social and Semantic Webs is to find the right match between what is put online and methods for doing useful reasoning with the data.  True collective intelligence can emerge if the data collected from all those people is aggregated and recombined to create new knowledge and new ways of learning that individual humans cannot do by themselves.
  • Technology can augment the discovery and creation of knowledge. For instance, some drug discovery approaches embody a system for learning from models and data that are extracted from published papers and associated datasets.  By assembling large databases of known entities relevant to human biology, researchers can run computations that generate and test hypotheses about possible new therapeutic agents.
  • The first approach is to expose the structured data that already underlies the unstructured web pages.  An obvious technique is for the site builder, who is generating unstructured web pages from a database, to expose the structured data in those pages using standard formats.
  • the second approach, to extract structured data from unstructured user contributions [2] [28] [39] .  It is possible to do a reasonable job at identifying people, companies, and other entities with proper names, products, instances of relations you are interested in (e.g., person joining a company) [1] [7] , or instances of questions being asked [24] . There also techniques for pulling out candidates to use as classes and relations, although these are a bit noisier than the directed pattern matching algorithms [8] [23]  [31] [32] [36] [38] [42]
  • Tomorrow, the web will be understood as an active human-computer system, and we will learn by telling it what we are interested in, asking it what we collectively know, and using it to apply our collective knowledge to address our collective needs.
  • The other major area where Semantic Web can help achieve the vision of collective intelligence is in the area of interoperability.  If the world's knowledge is to be found on the Web, then we should be able to use it to answer questions, retrieve facts, solve problems, and explore possibilities. 
  • In a sense, the TagCommons project is attempting to create a platform for interoperability of social web data on the Semantic Web that is akin to the "mash-up" ecology that is celebrated in Web 2.0.
  • An example of how a system might apply some of these ideas is RealTravel.  RealTravel is an example of "Web 2.0 for travel".  It attracts travelers to share their experiences: sharing their itineraries, stories, photographs, where they stayed, what they did, and their recommendations for fellow travelers.  Writers think of RealTravel as a great platform to share their experiences -- a blog site that caters to this domain.  People who are planning travel use the site as a source of information to research their trip,
  • The collection of tags for a site is called the folksonomy, which is useful data about collective interests.
  • like many Web 2.0 sites, combines these structured dimensions to order the unstructured content.  For example, one can find all the travel blogs about diving, sorted by rating.  In fact, the site combines all of the structured dimensions into a matrix, which offers the user a way to "pivot browse" along any dimension from any point in the matrix.
  • This paper argues that the Social Web and the Semantic Web should be combined, and that collective knowledge systems are the "killer applications" of this integration.  The keys to getting the most from collective knowledge systems, toward true collective intelligence, are tightly integrating user-contributed content and machine-gathered data, and harvesting the knowledge from this combination of unstructured and structured information.
  • Structured and unstructured, formal and informal -- these are not new dimensions.  They are typically considered poles of a continuum.
  • We are beginning to see companies launching services under the banner of Web 3.0 [25] that aim explicitly at collective intelligence.  For instance, MetaWeb [35] is collecting a commons of integrated, structured data in a social web manner, and Radar Networks [25] is applying semantic web technologies to enrich the applications and data of the social web.
  • The third approach is to capture structured data on the way into the system.  The straightforward technique is to give users tools for structuring their data, such as ways of adding structured fields and making class hierarchies.
    • Harry Sahyoun
      Harry Sahyoun on 29 Jul 13
       
      Folksonomies_Semantic_Collectivities Web2_To_Web3
    • Harry Sahyoun
      Harry Sahyoun on 29 Jul 13
       
      3-étoiles
    • Harry Sahyoun
      Harry Sahyoun on 29 Jul 13
       
      Activité-A
  • Harry Sahyoun on 26 Jul 13
     
    Technology can augment the discovery and creation of knowledge. For instance, some drug discovery approaches embody a system for learning from models and data that are extracted from published papers and associated datasets. By assembling large databases of known entities relevant to human biology, researchers can run computations that generate and test hypotheses about possible new therapeutic agents
Anne INF6107

Analyzing the ROI of Social Media Marketing | Social Media Today - 1 views

socialmediatoday.com/...ing-roi-social-media-marketing

Activité-A 3-Étoiles médias sociaux ROI marketing

shared by Anne INF6107 on 26 Mar 13 - No Cached
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      ROI = Return On Investment (Retour sur l'investissement)
  • more than four in ten Americans hear about or read tweets almost every day in media.
  • The “Social Habit” is defined as “the tendency to visit social media websites a few times per day.
  • ...19 more annotations...
  • 2. Twitter draws new active users
  • 3. Approximately 40% of American people hear about tweets through traditional mass media
    • Anne INF6107
      Anne INF6107 on 26 Mar 13
       
      Ce sont des personnes de confiance et parfois des autorités cognitives.
  • 4. Brand following behavior in social sites doubled over the past two years
  • 5. Facebook is the dominant platform for brand following behavior
  • well known territory
  • 1. Almost 58 million Americans visit social media networks every day.
  • strongly inclined to trust the opinion of their friends
  • more convenient and visually interesting interface that other platforms have
  • You may also reward dedicated subscribers and attract the new ones providing significant discounts on goods and services you offer
  • increase your brand visibility on Facebook.
  • 6. Young Facebook users have lots of friends
  • to increase the number of your subscribers on Facebook, consider giveaways and providing entertaining content.
  • those who are “silent” or newcomers may not communicate via social media but still, they are able to hear you and can be useful to your business.
  • Groupon’s business model is pretty doubtful. But from the customers’ point of view, everybody likes special deals.
  • 8. One third of social networking users are “Silent”
  • 7. Nearly one-quarter of social networking users use “Daily deals” sites and services
  • 9. “Check-In” Behavior Stalls
  • if your marketing strategy is based on location, try to attract new customers with special deals and discounts.
Louisette Leduc

The New Atlantis » Virtual Friendship and the New Narcissism - 0 views

www.thenewatlantis.com/...endship-and-the-new-narcissism

shared by Louisette Leduc on 19 Feb 12 - Cached
  • or centuries, the rich and the powerful documented their existence and their status through painted portraits.
  • Self-portraits can be especially instructive. By showing the artist both as he sees his true self and as he wishes to be seen, self-portraits can at once expose and obscure, clarify and distort.
  • Today, our self-portraits are democratic and digital; they are crafted from pixels rather than paints. On social networking websites like MySpace and Facebook, our modern self-portraits feature background music, carefully manipulated photographs, stream-of-consciousness musings, and lists of our hobbies and friends.
  • ...13 more annotations...
  • A new generation of social networking websites appeared in 2002 with the launch of Friendster, whose founder,
  • Friendster was an immediate success, with millions of registered users by mid-2003.
  • MySpace, launched in 2003, quickly to surpass it.
  • Besides MySpace and Friendster, the best-known social networking site is Facebook, launched in 2004.
  • Niche social networking sites are also flourishing:
  • Other niche social networking sites connect like-minded self-improvers;
  • 43things.com
  • Social networking sites are also fertile ground for those who make it their lives’ work to get your attention—namely, spammers, marketers, and politicians.
  • . On MySpace and Facebook, for example, the process of setting up one’s online identity is relatively simple:
  • By contrast, Facebook limits what its users can do to their profiles. Besides general personal information, Facebook users have a “Wall” where people can leave them brief notes, as well as a Messages feature that functions like an in-house Facebook e-mail account. You list your friends on Facebook as well, but in general, unlike MySpace friends, which are often complete strangers (or spammers) Facebook friends tend to be part of one’s offline social circle.
  • Social networking websites “connect” users with a network—literally, a computer network. But the verb to network has long been used to describe an act of intentional social connecting, especially for professionals seeking career-boosting contacts. When the word first came into circulation in the 1970s, computer networks were rare and mysterious. Back then, “network” usually referred to television. But social scientists were already using the notion of networks and nodes to map out human relations and calculate just how closely we are connected.
  • There is a Spanish proverb that warns, “Life without a friend is death without a witness.” In the world of online social networking, the warning might be simpler: “Life without hundreds of online ‘friends’ is virtual death.” On these sites, friendship is the stated raison d’être. “A place for friends,” is the slogan of MySpace. Facebook is a “social utility that connects people with friends.” Orkut describes itself as “an online community that connects people through a network of trusted friends.” Friendster’s name speaks for itself.
  • But “friendship” in these virtual spaces is thoroughly different from real-world friendship.
  • Caro Mailloux on 19 Feb 12
     
    or centuries, the rich and the powerful documented their existence and their status through painted portraits.
ulrich Ariel

Newly granted Apple user interface patent could cause headaches for Android camp - 0 views

phandroid.com/...use-headaches-for-android-camp

Activité-A INF6107 apple user interface patent android headaches

shared by ulrich Ariel on 17 Jul 12 - No Cached
  • ulrich Ariel on 17 Jul 12
     
    En réaction à Google Android et aux différents fabricants de téléphones et/ou tablettes qui minent dangereusement sa position sur le marché, Apple vient de marquer un grand coup en obtenant un brevet pour son interface usager. Cette victoire va surement encourager la compagnie dans sa stratégie de poursuites entreprises depuis quelque semaines
rosemaliza5

Facebook Launches 'Community Help' Where Users Can Register to Help Neighbors or Reques... - 0 views

www.socialmediatoday.com/...575258

facebook community help assistance social media Activité-A 3-étoiles tag COVID-19

shared by rosemaliza5 on 01 Apr 20 - No Cached
  • up to 14 images and relevant tags to help sort your post for searchers.
    • rosemaliza5
      rosemaliza5 on 01 Apr 20
       
      Great tag usage would have expected result
  • rosemaliza5 on 01 Apr 20
     
    Great use of social media to help each other.. really hope users know the importance of using of accurate tags for their posts or reachs I do think covid-19 would be enough to fing plenty offers to help and recive help during the pandemic in the neighborhoog. GREAT IDEA FACEBOOK!
jlecot

Confessions of a SharePoint Junkie: Folksonomy to Taxonomy - The PowerShell method - 0 views

spjunkie.blogspot.ca/...axonomy-powershell-method.html

sharepoint folksonomy taxonomy powershell

shared by jlecot on 09 Mar 17 - No Cached
  • get the existing Choice columns being used on all lists
  • get the existing Choice columns being used on all lists
  • get the existing Choice columns being used on all lists
  • jlecot on 09 Mar 17
     
    How to build a "proper" taxonomy based on users' folksonomy language in MS SharePoint using a powershell script and unite scientific semantic structure with user lingo they will understand and use.
sophie-fortin

ScienceDirect.com - Computers in Human Behavior - Who interacts on the Web?: The inters... - 0 views

www.sciencedirect.com/...S0747563209001472

personnalité médias sociaux âge sexe social media use personality traits Activité-A 2-étoiles

shared by sophie-fortin on 26 Jan 13 - No Cached
  • sophie-fortin on 26 Jan 13
     
    "In the increasingly user-generated Web, users' personality traits may be crucial factors leading them to engage in this participatory media. The literature suggests factors such as extraversion, emotional stability and openness to experience are related to uses of social applications on the Internet."
Daniele Massicotte

Revue du livre : User Story Applied de Mike Cohn - 0 views

agilepourtous.wordpress.com/...ser-story-applied-de-mike-cohn

Activité-B userstory agile

shared by Daniele Massicotte on 11 Nov 11 - No Cached
  • Daniele Massicotte on 11 Nov 11
     
    Avec Agile, la communication est plus importante qu'une documentation exhaustive. Les user stories nous propose d'écrire l'essentiel et de discuter avec le client pour comprendre les détails.
Christophe Duret

Amélioration INF 6107 - Le Web social - Groupes et identité sur le web - 6.1 ... - 0 views

benhur.teluq.uquebec.ca/...spip.php

INF6107-amelioration

shared by Christophe Duret on 24 Nov 11 - No Cached
    • Christophe Duret
      Christophe Duret on 24 Nov 11
       
      Dans le module 6, section 6.4.2, le lien "Pour en savoir plus sur l'usurpation..." pointe vers une liste de signets étiquetés « ensavoirplus+usurpation » au lieu de « usurpation ». La bonne adresse associée au lien serait : http://www.diigo.com/user/Websocial/usurpation au lieu de http://www.diigo.com/user/websocial/ensavoirplus+usurpation De plus, le lien The Fouad Mourtada Affair - Wikipedia, the free encyclopedia est désormais disponible en français sur Wikipédia à l'adresse suivante: http://fr.wikipedia.org/wiki/Affaire_Fouad_Mourtada Enfin, l'icône permettant de s'abonner au fil RSS de l'étiquette « usurpation », sur Diigo, pointe vers le mauvais lien, car c'est à l'étiquette « ensavoirplus+usurpation » qu'il nous réfère. Il faudrait plutôt utiliser l'adresse suivante : http://www.diigo.com/rss/user/websocial/usurpation
Cesar Villamizar

Profiling Social Networks: A Social Tagging Perspective - 0 views

www.dlib.org/...03ding.html

Activité-A 3-étoiles social networks

shared by Cesar Villamizar on 07 Jul 13 - Cached
  • Abstract The web is rapidly becoming both more open and more social through the provision of technologies that make it easier for end users to access resources and join in social networks. Social networks have pioneered online communities, allowing users to contribute to collective knowledge by tagging online resources. Tagging behavior increased dramatically between 2005 and 2007. This article reports on an investigation of social tagging using data gathered from Delicious, Flickr and YouTube for the years 2005, 2006 and 2007. Preliminary findings indicate both that it is possible to profile a social network through the analysis of tagging data and that Delicious is a more representative venue for analyzing the social tagging behavior of users than either Flickr or YouTube.
Christophe Duret

Amélioration INF 6107 - Le Web social - Maîtriser le web - 0.2 Les fureteurs - 0 views

benhur.teluq.uquebec.ca/...spip.php

INF6107-amelioration

shared by Christophe Duret on 10 Jun 11 - No Cached
    • Jean-Baptiste Coubès
      Jean-Baptiste Coubès on 10 Jun 11
       
      La page "Navigation par onglets" dans la base de connaissances de Firefox (lien) ne fonctionne pas : http://diigo.com/0hs8b (mettre l'encodage des caractères en ISO-8895-1 au lieu de UTF8) on peut à la place utiliser le lien suivant : http://support.mozilla.com/fr/kb/Naviguer%20avec%20les%20onglets?s=naviguer+avec+les+onglets&as=s
  • La page Navigation par onglets dans la base de connaissances de Firefox
    • Christophe Duret
      Christophe Duret on 24 Nov 11
       
      Le lien "Pour en savoir plus sur les bookmarklets..." pointe vers une liste de signets étiquetés « ensavoirplus+bookmarklets » au lieu de « bookmarklets ». La bonne adresse associée au lien serait : http://www.diigo.com/user/Websocial/bookmarklets au lieu de http://www.diigo.com/user/websocial/ensavoirplus+bookmarklets De plus l'icône permettant de s'abonner au fil RSS de l'étiquette « usurpation », sur Diigo, pointe vers le mauvais lien, car c'est à l'étiquette « ensavoirplus+usurpation » qu'il nous réfère. Il faudrait plutôt utiliser l'adresse suivante : http://www.diigo.com/rss/user/websocial/bookmarklets
edabou

Billet7: 10 Privacy Settings Every Facebook User Should Know - 0 views

edabou-inf6107.blogspot.com/...10-privacy-settings-every.html

Activité-remise Activité-C billet Module-6

shared by edabou on 09 Apr 21 - No Cached
  • edabou on 09 Apr 21
     
    Billet7: 10 Privacy Settings Every Facebook User Should Know
guylaine 1111

Est-ce la fin du social commerce ? « MediasSociaux.fr MediasSociaux.fr - 0 views

www.mediassociaux.fr/...t-ce-la-fin-du-social-commerce

Activité-A 3-Étoiles WebSocial ECommerce

shared by guylaine 1111 on 24 Feb 13 - No Cached
  • Est-ce la fin du social commerce ? 196 2 Publié le 8 février 2013 par Frédéric Cavazza Catégorie: AnalyseMots clés : social commerce Twitter LinkedIn URL Le Facebook Shopping est une pratique dont nous avons beaucoup parlé en 2011. Heureusement la frénésie autour des boutiques encapsulées s’est calmée et nous avons maintenant un regard plus serein sur ces pratiques (Mythes et réalités du social commerce). L’actualité récente fait néanmoins ressurgir le débat sur la viabilité de ces pratiques. Personne n’arrive à vendre sur Facebook Il y a ceux qui jettent l’éponge, comme Payvement qui vient d’être revendu (F-Commerce not paying out? Payvment sells its 200k users to Ecwid, is acquired by mystery company) ou Boosket qui s’est recentré sur le multi-canal. Et il y a ceux qui y croient toujours, notamment Yes Pay qui propose une énième solution de boutique dans Facebook (Une 1ère sur Facebook : Le f-commerce se met aux bijoux, à voir sur la page de Diamondere) et Soldsie qui propose une solution d’achat via les commentaires (A New Take On F-Commerce: Soldsie Lets Retailers Sell Through Facebook Comments, à tester sur Stitched and Smocked). Acheter des produits grâce aux commentaires de Facebook Signalons qu’il existe des équivalents sur Twitter et Instagram avec Chirpify, un service adopté récemment par American Express : Amex Pay-by-Tweet Social Commerce Service Gets an Upgrade. Si l’on fait abstraction des croyances et convictions, c’est le rapport de 8th Bridge qui met tout le monde d’accord : The Future of Social Commerce. Pour vous résumer un document particulièrement bien argumenté, Facebook et les réseaux sociaux traditionnels ne sont pas des canaux de vente très efficaces, ils sont beaucoup plus utiles pour des fonctions “périphériques” à l’acte d’achat en ligne (visibilité, données clients, SAV…). Vous noterez que ceci n’est pas une révélation dans la mesure où cela avait été plus ou moins dit au siècle dernier (“les marchés sont des conversations“). Le rapport précise également que si Facebook ou Twitter sont les principaux apporteurs de trafic, il ne faut surtout pas négliger les plateformes sociales comme Pinterest, Polyvore, ou TheFancy. Infographie sur le social commerce Là encore ce n’est pas une révélation, car j’avais déjà abordé le sujet l’année dernière : Vers une structuration des pratiques de social commerce. Néanmoins, nous pouvons constater que ces plateformes proposent maintenant des offres dédiées aux marques (Pinterest paves the way for new business platform with brand options) et qu’elles finissent par inspirer Facebook lui-même (Facebook begins testing ‘Collections’ posts again with more retailers). Bref, nous sommes tous d’accord sur le fait que Facebook (ou Twitter, ou YouTube…) n’est pas le meilleur endroit pour vendre (mise au panier et tunnel de commande), mais plutôt pour travailler l’image de marque et la visibilité des produits. Si vous cherchez à déporter l’achat en ligne sur une plateforme naturelle sociale, je vous recommande plutôt Amazon avec ses pages, qui ont déjà été adoptées par de nombreux marchands dont Monoprix en France. Les médias sociaux jouent un rôle-clé en amont et en aval de l’acte d’achat Pouvons-nous donc logiquement proclamer la mort du social commerce ? Non pas du tout, car ça serait prendre un dangereux raccourci qui ne refléterait pas le vrai potentiel des médias sociaux. Est-ce que le social marketing va remplacer le social commerce ? Non plus, et c’est bien là le coeur du problème : une confusion des genres. À partir du moment où l’on s’accorde sur les bons termes et que l’on replace le marketing sur sa fonction d’origine, tout s’éclaire. La présence d’une marque sur les médias sociaux s’articule autour de quatre objectifs correspondant à quatre disciplines : Être à l’écoute des internautes et comprendre leurs besoins / contraintes / motivations / freins (social marketing) ; Surveiller la réputation de la marque et intensifier son rayonnement (social branding) ; Augmenter la valeur perçue et la visibilité des produits / services (social commerce) ; Améliorer la satisfaction et la fidélisation des clients (social CRM). Quatre pratiques complémentaires liées à la présence d’une marque sur les médias sociaux Avec cette clarification des objectifs et des métiers, nous y voyons beaucoup plus clair dans cette cacophonie : le marketing ne sert pas à vendre et/ou créer du trafic, mais à mieux comprendre les clients, sur les médias traditionnels tout comme sur les médias sociaux. Ces quatre disciplines (marketing, branding, commerce et CRM) sont complémentaires et elles jouent toutes un rôle-clé dans le processus de vente (reconnaissance du besoin, étude des alternatives, prise de décision, passage à l’acte et sentiment post-achat). Moralité : le social commerce est mort, vive le social commerce !
  • guylaine 1111 on 24 Feb 13
     
    ...La fin? Non : le commencement!!! Intéressant ce regard sur cet aspect du websocial.
Djamila Azib

From Zero To Talktime Hero: Facebook Tests A New Way To Sign Up Users In India, Offerin... - 0 views

techcrunch.com/...ffering-1-mobile-voice-credits

Activité-A 2-étoiles Facebook

shared by Djamila Azib on 18 Oct 12 - No Cached
    • Djamila Azib
      Djamila Azib on 18 Oct 12
       
      Apparemment, Facebook ne se contente pas d'un milliard d'utilisateurs
dumontjose

Analytics and Predictive Models for Social Media - 0 views

snap.stanford.edu/...socmedia-www

social analytics media INF6107 Activité-A 2-étoile information flow extracting collecting predicting correcting identifying

shared by dumontjose on 03 Mar 17 - No Cached
  • Analytics & Predictive Models for Social Media
  • Part 1: Information flow in social media (slides) Collecting social media data Extracting and tracking the flow of relevant information Correcting for the effects of missing and incomplete data Predicting and modeling the flow of information Identifying networks of information flow Part 2: Rich user interactions (slides) Predicting and recommending links in network Modeling tie strenght Modeling trust and distrust, frieds and foes How users evaluate one another and the social media content
  • dumontjose on 03 Mar 17
     
    Tutoriel intéressant de l'université Stanford sur les modèles prédictifs pour les médias sociaux
Eric Kandja

Metadata for the Masses - Adaptive Path - 0 views

www.adaptivepath.com/...e000361

Activité-A 3-étoiles metadonnees

shared by Eric Kandja on 28 Aug 12 - No Cached
  • Eric Kandja on 28 Aug 12
     
    "Many classification systems suffer from an inflexible top-down approach, forcing users to view the world in potentially unfamiliar ways."
Caro Mailloux

Activité-A, partage de lien 2: GO2WEB20 Blog: Likeish: The Service I'll Never... - 1 views

blog.go2web20.net/...sh-service-ill-never-have.html

inf6107 Activité-A 3-étoiles moteur-de-recherche Facebook LIKEish

shared by Caro Mailloux on 22 Jan 12 - No Cached
  • Content shared on Facebook will also be saved under the Likeish service where users can easily search and find thier favorites and browse through their own content or other people’s content.
    • Caro Mailloux
      Caro Mailloux on 22 Jan 12
       
      Absolument splendide! Ça va m'économiser un temps fou, moi qui farfouille pour retrouver le vidéo publié il y a de ça 6 mois... :)
  • access and review their Liked Zone, where they will find all the links they have ever liked on and outside Facebook.
    • Caro Mailloux
      Caro Mailloux on 22 Jan 12
       
      Plaisant: permet d'en savoir sur soi et sur les autres! ;)
  • ...6 more annotations...
  • decided through user preference
  • There will be two site modes:
    • Caro Mailloux
      Caro Mailloux on 22 Jan 12
       
      J'apprécie la vision de la créatrice et la place qu'elle laisse à l'usager!
  • something people really need: A good content search.
  • In my vision, Likeish is meant to be a service that solves Facebook’s search problem.
  • Likeish is a bookmarking platform divided by two categories: The content people share via Facebook The content people like on Facebook.
    • Caro Mailloux
      Caro Mailloux on 02 Feb 12
       
      Cet article discute de la création d'une nouvelle application liée à Facebook et appelée LIKEish.  En quelque sorte un moteur de recherche spécialement conçu pour ce site de réseau social, celui-ci permettra de fouiller dans le contenu partagé et ''aimé'' sur Facebook L'auteure est Orli Yakuel. La publication a été effectuée le 5 janvier 2012.
André St-Yves

EU proposes 'right to be forgotten' by internet firms - 0 views

www.bbc.co.uk/...technology-16677370

3-étoiles Activité-A internet law loi

shared by André St-Yves on 24 Jan 12 - No Cached
  • André St-Yves on 24 Jan 12
     
    "A new law promising internet users the "right to be forgotten" will be proposed by the European Commission" -BBC News
  • André St-Yves on 24 Jan 12
     
    Un article sur la nouvelle loi de la commission Européenne sur le droit d'être oublier sur internet. Ainsi il sera toujours possible d'effacer des informations personelles sur les sites web ainsi que la divulgation d'informations personnelles volontaire ou non.
Simon Rousseau

Web social - Simon Rousseau: Allez-y, sortez! - 0 views

www.sic4web.com/allez-y-sortez

Activité-remise et Activité-B Allez_y_sortez

shared by Simon Rousseau on 15 Jan 12 - No Cached
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  • Simon Rousseau on 15 Jan 12
     
    Voici le lancement officiel d'une initiative nommé "Allez-y, sortez!" ayant pour but de promouvoir la santé et le sport en encouragent les activités hivernales extérieures. Des publications sont à venir prochainement sous: http://www.facebook.com/Allez.y.sortez/ http://www.flickr.com/photos/allez-y-sortez/ http://www.youtube.com/user/AllezYSortez/ http://www.sic4web.com/allez-y-sortez/ http://www.snipurl.com/allez.y.sortez/ (Twitter) https://plus.google.com/110334606492498757519/
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