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ulrich Ariel

In Germany, court rules Motorola XOOM does not encroach upon iPad design patents - 0 views

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    Apple vient d'essuyer un revers en Allemagne dans sa tentative de poursuite des différents fabricants d'appareils fonctionnant sous le système d'exploitation Android
criginou

5 Rules For Niche Blogs | Social Media Today - 0 views

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    Tres bon truc pour avoir un blog populaire :-) Activite A - 3*
0000 0000 Sébastien D.

Failing at Customer Service | Social Media Today - 0 views

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    "In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There's still a huge gap between companies that rule social customer service and others who simply fail."
diana-garcia

Why Women Rule The Internet - 1 views

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    à votre avis, les femmes gouvernent la web? Des différents études montrent que les femmes sont la force qu'impulse la Web, spécialement la Web social
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    Gabrielle M. Blue | Mar 21, 2011 Article activité-A
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    Aileen Lee Activité A
anonymous

JP Thomin New Media Doesn't Mean New Rules: The Challenges of Chatbots - 0 views

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    Activité A *** La simple évocation du sujet: l'usage éthique ou pas de chatbots démontre qu'à sa base, tout le processus "social" de la conversation sur le 2.0 est vicié.
Anne INF6107

Facebook: Understanding the Business Benefits | Social Media Today - 1 views

    • Anne INF6107
       
      Il devient de plus en plus important pour les entreprises d'être présents sur les médias sociaux afin de se rapprocher de la clientèle. Il faut toutefois s'assurer de répondre à tous les commentaires mis en ligne par les usagers. Facebook permet justement de créer une communauté de client et représente un outil efficace pour aider les ventes.
  • As a rule, no one wants constant hard sell filling up their timeline. The key to successful use of Facebook for businesses lies in your ability to engage followers, listen to them and to balance the content you are publishing.
  • no one wants constant hard sell filling up their timeline
  • ...8 more annotations...
  • Facebook is all about engagement and adding value.
  • create and grow an engaged community of customers and potential sales leads.
    • Anne INF6107
       
      Ça ne sert à rien d'acheter des "likes". Il faut plutôt engager une conversation bidirectionnelle et capter l'attention des usagers pour les intéresser aux produits et les acquérir comme client.
  • The real value of Facebook comes in the form of genuine fans, which should largely be made up of existing and potential customers – these fans are receptive sales leads and so have an intrinsic value, making it worthwhile to invest your time into engaging them.
  • regularly monitoring interactions.
  • your goal is to ensure that they see something they are interested in, resulting in a desirable action, such as clicking through to your website.
  • crafting two-way conversations
  • Stay away from being too controversial, you don’t want to polarise or alienate people
Adrien Cherrier

Social media 'cannot represent society as a whole' | AsiaOne - 0 views

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    Les médias sociaux ne permettent pas de remplacer la démocratie représentative.
KOGLO JULIEN

Web social - 3 views

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    Les 3 règles les plus importantes à respecter dans les médias sociaux et le marketing de contenu pour connecter le plus directement et efficacement possible avec son audience
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    Nous devons quelque leur importance dans la vie de tous les jours, protéger nos informations. Partager nos savoirs à une destination bien précis.
phfle1

Facebook's Steve Hatch: The algorithm is king, but people still set the rules - 0 views

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    Il ne faut pas oublier que ce sont des algorithmes qui "décident" ce qui apparaîtra sur notre page Facebook, par exemple. Toutefois, ces algorithmes sont conçus par l'homme
anonymous

Shirky: Ontology is Overrated -- Categories, Links, and Tags - 1 views

  • I want to convince you that many of the ways we're attempting to apply categorization to the electronic world are actually a bad fit, because we've adopted habits of mind that are left over from earlier strategies.
    • Caro Mailloux
       
      need of novelty
  • because it is both widely used and badly overrated in terms of its value in the digital world.
  • ...25 more annotations...
  • Yahoo is saying "We understand better than you how the world is organized, because we are trained professionals. So if you mistakenly think that Books and Literature are entertainment, we'll put a little flag up so we can set you right, but to see those links, you have to 'go' to where they 'are'."
  • You don't have to have just a few links, you could have a whole lot of links.
  • A URL can only appear in three places. That's the Yahoo rule.
  • They missed the end of this progression, which is that, if you've got enough links, you don't need the hierarchy anymore. There is no shelf. There is no file system. The links alone are enough.
  • One reason Google was adopted so quickly when it came along is that Google understood there is no shelf, and that there is no file system. Google can decide what goes with what after hearing from the user, rather than trying to predict in advance what it is you need to know.
    • Caro Mailloux
       
      Laisser les usagers se faire leur langage et le tagger à leur façon puis, en tant que Google, prendre cette info et l'utiliser pour créer une ''taxonomie''.
  • "Well, that's going to be a useful category, we should encode that in advance."
  • They point to the signal loss from the fact that users, although they use these three different labels, are talking about the same thing.
  • You can also turn that list around. You can say "Here are some characteristics where ontological classification doesn't work well": Domain Large corpus No formal categories Unstable entities Unrestricted entities No clear edges Participants Uncoordinated users Amateur users Naive catalogers No Authority
  • The other big problem is that predicting the future turns out to be hard, and yet any classification system meant to be stable over time puts the categorizer in the position of fortune teller.
    • Caro Mailloux
       
      ne pas prévoir d'avance
  • Here is del.icio.us, Joshua Shachter's social bookmarking service. It's for people who are keeping track of their URLs for themselves, but who are willing to share globally a view of what they're doing, creating an aggregate view of all users' bookmarks, as well as a personal view for each user.
    • Caro Mailloux
       
      chouette description concrète de l'utilisation de del.icio.us!
  • " If you find a way to make it valuable to individuals to tag their stuff, you'll generate a lot more data about any given object than if you pay a professional to tag it once and only once.
    • Caro Mailloux
       
      utilité du tagging
  • Tags are simply labels for URLs, selected to help the user in later retrieval of those URLs. Tags have the additional effect of grouping related URLs together. There is no fixed set of categories or officially approved choices. You can use words, acronyms, numbers, whatever makes sense to you, without regard for anyone else's needs, interests, or requirements.
    • Caro Mailloux
       
      Chouette description de ''Tags''.
  • The chart shows a great variability in tagging strategies among the various users.
  • But this is what organization looks like when you turn it over to the users -- many different strategies, each of which works in its own context, but which can also be merged.
  • We are moving away from binary categorization -- books either are or are not entertainment
  • But they either had no way of reflecting that debate or they decided not to expose it to the users. What instead happened was it became an all-or-nothing categorization, "This is entertainment, this is not entertainment." We're moving away from that sort of absolute declaration, and towards being able to roll up this kind of value by observing how people handle it in practice.
  • What you do instead is you try to find ways that the individual sense-making can roll up to something which is of value in aggregate, but you do it without an ontological goal.
  • you believe that we make sense of the world, if we are, from a bunch of different points of view, applying some kind of sense to the world
    • Caro Mailloux
       
      ''we make sens of the world together thru what's worth aggregating'' = not ontology 
  • we're going to be able to build alternate organizational systems, systems that, like the Web itself, do a better job of letting individuals create value for one another, often without realizing it.
  • If you think the movies and cinema people were going to have a fight, wait til you get the queer politics and homosexual agenda people in the same room.
    • Marie-Noëlle Therrien
       
      ¸Bel exemple pour démontrer la problématique.
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    Un article de Clay Shirky qui nous donne son analyse de l'Ontologie, un point de vue intéressant sur les différentes façons de classer l'information sur le Web.
rosemaliza5

Google Donates $6.5 Million in Funding to Assist Fact-Checking Organizations in Battlin... - 0 views

  • Google has pledged $6.5 million in funding to support fact-checkers and nonprofit organizations that are combating misinformation around the world, with an immediate focus on coronavirus
    • rosemaliza5
       
      Well done Google!
  • an overabundance of information can make it harder for people to obtain reliable guidance about the coronavirus pandemic
    • rosemaliza5
       
      This is a big issue in every single domain...
  • the mixed and confused messaging around the pandemic has the potential to cause major damage. If even one group of people thinks that they're immune, for example, they could be going out in public, ignoring social distancing rules, and spreading the virus unwittingly, essentially undoing the efforts of those who've correctly self-isolated and sacrificed to play their part.
    • rosemaliza5
       
      True!
  • ...2 more annotations...
  • Labeling news organizations as 'fake news' if you don't agree with them is not helpful - we trust news organizations to provide us with research-backed, accurate reportage, in order to keep the world informed, and to help keep us safe. 
  • Maybe, the COVID-19 pandemic will reiterate our need to hold news organizations and digital platforms more accountable for the claims that they make and distribute respectively, which could eventually help to improve the flow of information overall. 
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    Tous les domaines ont un besoin urgent du fact-checking et surtout de tenir responsable ceux qui publient des fausses informatins
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