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As a rule, no one wants constant hard sell filling up their timeline. The key to successful use of Facebook for businesses lies in your ability to engage followers, listen to them and to balance the content you are publishing.

no one wants constant hard sell filling up their timeline

Social networks are flooded with potential customers.

A social business engages the entire company, from CEO to executive assistant. Take advantage of the opportunity to foster your company’s internal community and teach valuable social media skills as the space rapidly grows and evolves.

Abstract Tools for social networking and social awareness are developing rapidly and evolving continuously. They are gaining popularity in a growing number of professional as well as personal activities, including scholarly research. There are social awareness tools for science researchers that facilitate collaboration, help manage references, and offer options for presenting findings in new ways. This paper discusses those tools. Evaluating and understanding their functionalities requires effort, and scientists can be reluctant to invest the necessary time to learn to use and populate them on their own. This suggests that an important role for librarians is to evaluate the many social awareness tools available, to recommend the ones that are best suited to each researcher's needs, and to help researchers use those tools effectively.