this vast trove of social traffic is essentially invisible to most analytics programs. I call it DARK SOCIAL. It shows up variously in programs as "direct" or "typed/bookmarked" traffic, which implies to many site owners that you actually have a bookmark or typed in www.theatlantic.com into your browser. But that's not actually what's happening a lot of the time. Most of the time, someone Gchatted someone a link, or it came in on a big email distribution list, or your dad sent it to you
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in title, tags, annotations or urlDigitally Speaking / Social Bookmarking and Annotating - 0 views
Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal - The Atlantic - 0 views
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the idea that "social networks" and "social media" sites created a social web is pervasive. Everyone behaves as if the traffic your stories receive from the social networks (Facebook, Reddit, Twitter, StumbleUpon) is the same as all of your social traffic
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direct socia
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Larry Ferlazzo's Websites of the Day… - diigo Stops Backing Up Links To Delicious, But Doesn't Tell Anybody - 1 views
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