De tre nøkkelordene for brukerens motivasjon i forhold til å ta del av sosiale
medier er at det er: Relasjonsbyggende, Identitetsskapende og Underholdende.
Most interesting is how the Twitter system acts to fill a deep psychological need in our society. The unfortunate reality is that we are a culture starved for real community. For hundreds of thousands of years, human beings have resided in tribes of about 30-70 people. Our brains are wired to operate within the social context of community - programming both crucial and ancient for human survival.