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Michelle Krill

Digg and the So-Called "Wisdom of Mobs" - Mashable - 0 views

mashable.com/...d-the-so-called-wisdom-of-mobs

its week5

shared by Michelle Krill on 15 Sep 08 - Cached
karen sipe liked it
  • For the wisdom of crowds to work, every individual must work independently.
    • Michelle Krill
      Michelle Krill on 21 Sep 08
       
      After hearing about wikis and collaborative editing, this seems to be somewhat of a contradiction. However, the fact that the independent nature is important as users rate for their own use rather than the group is also interesting.
Michelle Krill

From Geek to Gods: Why Have "Social Rock Stars" Emerged? | Social Media Trader - 0 views

socialmediatrader.com/have-social-rock-stars-emerged

its week5

shared by Michelle Krill on 15 Sep 08 - Cached
  • The power user is essentially the new tribe leader.
  • Some marketers have recognised this are have seen the need to build relationships with the top users.
  • Michelle Krill on 21 Sep 08
     
    I'm reading Groundswell and this fits right in with that text. Companies are attempting to tap into the groundswell as a marketing tactic.
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