Eye Tracking: Best Way to Test Rich App Usability | UX Magazine - 1 views
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Helen Baxter on 28 Sep 11Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to "wow" clients. In our experience, however, it's invaluable in bringing to light key findings that are otherwise unattainable through other user testing methods.
