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Jakob Nielsen's Alertbox, April 17, 2006: F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website's words in a pattern that's very different from what you learned in school. In our new eyetracking study, we recorded how 232 users looked at thousands of Web pages.

Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to "wow" clients. In our experience, however, it's invaluable in bringing to light key findings that are otherwise unattainable through other user testing methods.