F-Shaped Pattern For Reading Web Content (Jakob Nielsen's Alertbox) - 1 views
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Jakob Nielsen's Alertbox, April 17, 2006: F for fast. That's how users read your precious content. In a few seconds, their eyes move at amazing speeds across your website's words in a pattern that's very different from what you learned in school. In our new eyetracking study, we recorded how 232 users looked at thousands of Web pages.
Eye Tracking: Best Way to Test Rich App Usability | UX Magazine - 1 views
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Eye tracking has recently been debated on many fronts, with a particular focus on the ways people misuse it, and how some use eye tracking only as a way to "wow" clients. In our experience, however, it's invaluable in bringing to light key findings that are otherwise unattainable through other user testing methods.
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