Group items tagged

when a user is given too many choices, it makes it harder for the user to make any choices

if it seems difficult to you, imagine what it will be like for a novice

"Only click the button once or you will be charged twice." Really? The developer of this site couldn’t take the time to disable that button after it was pressed?

Me: And when you click on this button where does it take you? Designer: I haven’t worked that out yet, but it’ll be fine.

Don’t Just Throw Wireframes over the Fence

visions matter. Visions give people a direction and inspire people to act, and a group of inspired people is the most powerful force in the world

The most important thing to realize about the future is that it's a choice. People choose which visions to pursue, people choose which research gets funded,

be inspired by the untapped potential of human capabilities. Don't just extrapolate yesterday's technology and then cram people into it.

if you don’t understand the reason for someone’s decisions, distrust can creep in

First rule of design feedback: what you’re looking at is not art. It’s not even close. It’s a business tool in the making and should be looked at objectively like any other business tool you work with. The right question is not, “Do I like it?” but “Does this meet our goals?” If it’s blue, don’t ask yourself whether you like blue. Ask yourself if blue is going to help you sell sprockets

Don’t chase your competitors. Chase your customers.

Newer isn’t better. Better is better

arity