Breaking Down Silos, Part 1: The Consequences Of Working In Isolation - Smashing Magazine - 1 views
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if you don’t understand the reason for someone’s decisions, distrust can creep in
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First rule of design feedback: what you’re looking at is not art. It’s not even close. It’s a business tool in the making and should be looked at objectively like any other business tool you work with. The right question is not, “Do I like it?” but “Does this meet our goals?” If it’s blue, don’t ask yourself whether you like blue. Ask yourself if blue is going to help you sell sprockets