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when a user is given too many choices, it makes it harder for the user to make any choices

if it seems difficult to you, imagine what it will be like for a novice

"Only click the button once or you will be charged twice." Really? The developer of this site couldn’t take the time to disable that button after it was pressed?

if you don’t understand the reason for someone’s decisions, distrust can creep in

First rule of design feedback: what you’re looking at is not art. It’s not even close. It’s a business tool in the making and should be looked at objectively like any other business tool you work with. The right question is not, “Do I like it?” but “Does this meet our goals?” If it’s blue, don’t ask yourself whether you like blue. Ask yourself if blue is going to help you sell sprockets