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Bettina Minder

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stumbleupon storytelling characters transmedia crossmeda group_cfs group_audiencePlus

shared by Bettina Minder on 02 Oct 09 - Cached
  • Bettina Minder on 02 Oct 09
     
    Research has shown that when consumers meet their characters in different media contexts their bonds are strengthened. It's like bumping into your CEO at an amusement park.
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