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"This year's Communicating the Museum conference is being held in the elegant, creative and historic German city of Düsseldorf. Our theme this year is the Visitor Experience and the vital role it plays in building and retaining audiences. Leading international speakers and practitioners will present important and ground-breaking thoughts and ideas on: * creating the very best experience for all visitors * cutting edge visitor research from around the world * generating income from visitors * the dynamic and creative relationship between marketing and the visitor experience - the unified tone of voice and customer service * brand and the visitor experience * interpretation and learning * the future of the visitor experience - on-line and beyond"

Pepsi's Refresh Project is just over a month old now and based on what we've seen so far, is becoming the poster-child for successful blending of social responsibility and branding. Our own Kelli Peterson enthused as much in her early assessment of the campaign. While Pepsi isn't the first to use crowd sourcing for innovation - check out IdeaStorm or Reckitt Benckiser's idealink - we hope this application for the greater good is just the start of a long-term trend. (kommentar von dmi-newsletter, Hinweis Claudia Acklin)