Group items tagged

Pepsi's Refresh Project is just over a month old now and based on what we've seen so far, is becoming the poster-child for successful blending of social responsibility and branding. Our own Kelli Peterson enthused as much in her early assessment of the campaign. While Pepsi isn't the first to use crowd sourcing for innovation - check out IdeaStorm or Reckitt Benckiser's idealink - we hope this application for the greater good is just the start of a long-term trend. (kommentar von dmi-newsletter, Hinweis Claudia Acklin)