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VideoEgg has a pay-per-engagement model and offers unique ad units —including roll-overs, ad frames, video ads, and iPhone ads—which go beyond bland banner ads. For instance, VideoEgg’s ads invite consumers to roll over and click on them to open them up so that they take over the whole screen, and then they can be presented with a video, a mini-website, or even a shopping experience. VideoEgg only gets paid when consumers engage with the ads.

The announcement of Google Wave is probably the most ambitious vision for a decentralized collaborative protocol coming from Silicon Valley

Almost all of the current so called Web 2.0 platforms have been built on a centralized control model, locking their users to be dependent on a commercial tool.

an understanding that a lot of money can be made from web platforms based on user production.

In this context, it is of interest to mention the soon to be launched Cargo platform, which was spawned by SpaceCollective and produced by founding members Folkert & Josh (check out SC’s now much emulated card-look and Folkert’s SC Gallery). The initial release of Cargo is a creative publishing platform where users can present their multimedia content and create personal networks, "following" whoever they want.  But in the near future it hopes to offer many functionalities that will allow people to easily create their own scalable communities and collaborative work spaces, and continue to evolve into an all-encompassing compendium of the latest web technologies. Who knows, from the site’s versatile templates a colony of Polytopian mind habitats may suddenly emerge, which – like the skyscrapers of Manhattan rising from its urban grid – will one day merit a retroactive manifesto of its own.

Today we’re debuting lists in Google Bookmarks, an experimental new feature that helps you easily share those sites with friends.Bookmarks are a great way to keep track of your favorite content across the web and we want to help you share them with your friends. To use lists, visit Google Bookmarks at google.com/bookmarks or by clicking “Manage all” in your Google Toolbar. From there, select the links you want to share and click “Copy to list.” Lists are private by default, but once you’ve created one you can share it with specific friends or even publish it to the web. For example, if a friend of yours is visiting Seattle for the first time and you have some local attractions bookmarked, you might want to create a new list for “Seattle attractions” and share it with your friend.

Google will algorithmically analyze your list to identify other potentially relevant links, such as the Seattle Aquarium. Similarly, when we detect that a list is relevant to a specific region, we provide a map of those places and relevant info for each place, such as addresses, hours and reviews.

central site whose owner has access to all data.

we envision a paradigm shift from client-server to a peer-to-peer infrastructure coupled with encryption so that users keep control of their data

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