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When to Upgrade Your Hotel Property Management System | By Jeff Zabin - Hospitality Net - 0 views

  • next-generation hospitality technologies are the number one way to catapult their businesses to ever-higher levels of operational performance and guest satisfaction.
  • By integrating with add-on modules and third-party solutions, a next-generation PMS allows hoteliers to readily create a property- or chain-wide system.
  • hoteliers are deploying technologies that can connect with the PMS and seamlessly share data in the cloud.
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  • The ability to delve into the mountains of PMS data to produce year-over-year evaluations, identify emerging market trends, analyze guest behaviors, etc., is a compelling benefit of a next-generation solution.
  • almost three-quarters 73 percent of hoteliers view the ability to improve performance reporting and business intelligence as one of the biggest benefits one can expect to gain with the right PMS.
  • Hoteliers should also gain a sense for the extent to which an advanced PMS would likely improve operational efficiencies and the overall quality of the guest experience. This will help determine which solution best fits their needs and is most likely to deliver the benefits they seek.
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LEED rating system | U.S. Green Building Council - 0 views

  • LEED is for all building types and all building phases including new construction, interior fit outs, operations and maintenance and core and shell
  • For existing buildings that are undergoing improvement work or little to no construction. Includes: Existing Buildings O+M also includes applications for Schools, Retail, Hospitality, Data Centers, and Warehouses & Distribution Centers.
  • For single family homes, low-rise multi-family (one to three stories) or mid-rise multi-family (four to six stories). Includes: Homes Multifamily Lowrise Multifamily Midrise
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  • LEED recertification is an important step in protecting your building asset. Recertification helps you maintain and improve your building while keeping your sustainability investment in place
  • Platinum 80+ points earned Gold 60-79 points earned Silver 50-59 points earned Certified 40-49 points earned
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    This article is about what can be LEED certified and how to go about getting certified. I just learned about this topic in my Hosp. Fac. Enviro. Sys. class, when I learned about it, I didn't realize that you have to be reevaluate.
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Hotel robotics thriving in 2020 | By Bob Rauch and Sarah Andersen - 0 views

  • When looking at productivity, hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • . From automated vacuums to virus-killing robots, these cutting-edge technologies are bridging the efficiency gap between humans and robots.
  • "Hubert" the room-service butler provides a better guest experience by taking on tedious tasks like in-room deliveries, which frees our staff to focus on the more complex needs of the guest.
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  • Now restaurants can use QR codes as a menu, thus avoiding the printing of menus. At the same time, guests can use their own devices for the entire experience.
  • Operators will see an increase in profitability, healthier staff and higher guest satisfaction.
  • hotels are using robotics not to supplant jobs, but rather to make them more effective and efficient.
  • Robots are now making contactless deliveries directly to guestrooms.
  • These technologies are designed to support the natural evolution of the hospitality sector and are functional in each department, from housekeeping to revenue management.
  • job as hoteliers to meet this growing demand.
  • Housekeeping
  • Front desk
  • Technology is transforming the hotel industry by leveraging the power of robotics and artificial intelligence
  • People appreciate the convenience and enjoy the novelty of seeing a robot deliver their snacks and amenities. An added plus: Snack sales have seen a strong surge.
  • Food and beverage
  • Guests (millennials in particular) want to view, order and pay for hotel guest services from their own device. To meet this growing demand, hotels are using cloud-based mobile ordering solutions designed specifically for hotel guest services. O
  • combination of food costs, labor costs and overhead have made profit margins razor thin. 2020, thanks to the virus, has exacerbated this challeng
  • Automated systems are beginning to deliver unprecedented value to hotel operators and guests.
  • Robots and AI are holding costs in check while improving quality and consistency.
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    This article illustrate how robotics help the oeprations of housekeeping, front desk and F&B in hotels during the pandemic. The examples demontrate that the technology of robotics improves guest experience, health and efficiency.
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    Hotels are using robots more and more. They find that robots are able to to the job more effectively and efficiently. We see this in housekeeping with automated vacuums and virus-killing robots, in room service deliveries, etc
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    Robotics is the new future, they are transforming the Hotel Industry with all this new technology that not only will be better for the business, but for the costumers will be and extraordinary experiences. This articles talks about that the robots are not here to replace jobs, they are here to make their jobs more effective and efficient. Guest wants"personalization and information at the touch of a button "so business have to meet the demand of the customer,
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Cashless Payments Are Essential for the Hospitality Industry's Relevance | Hospitality ... - 1 views

  • Cashless payments are essential for the hospitality industry, as they not only create a more convenient experience for guests and tourists, but help hotels stay ahead of the curve and expand into new revenue streams.
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    Unattended POS post-pandemic has become essential for hotels to increase their revenue by providing more convenience to the consumer. Due to the shortage of staff, guests can be left feeling that there is lack of service to provide for instance snacks and meals. In addition due to the shortage of skilled workers, the unattended POS can check out the guests at any time of the day.
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Making Waves: Cruise Technology and Digitization for Post-Pandemic Passenger Experience - 0 views

  • Digital check-ins and boarding passes that rely on biometric technology, which are already being used across most major airlines, have now become the norm for cruise ships. Royal Caribbean's seamless check-in is one example of the touchless boarding experience, wherein passengers can simply take a selfie and scan their passports. A similar move has been made by Carnival Corp, who implemented infrared cameras to screen passengers prior to boarding, which helps the ship maintain safety protocols.
    • kellym64
       
      Some of the bigger cruise lines have already implemented these changes and will stick to it to decrease wait times and less contact to avoid any germs spreading.
  • Radio Frequency Identification (RFID) technology has also become a popular adaptation for cruise lines to provide passengers with a more seamless way to board, move about and pay for items on the ship.
  • Wearable devices such as Princess Cruise’s Ocean Medallions, Royal Caribbean’s WOW Bands, or Viking Cruise’s intelligent TraceSafe devices, that come equipped with RFID technology, can act as a room key, enabling passengers to automatically open up doors and pay for drinks, services, games and other amenities. Wearable devices enable mobile identification, which also allows passengers to easily embark and disembark the ship. With just a scan of the wristband, crew members can access a passenger’s necessary information, to maintain faster boarding processes while also keeping travelers and crew members safe and accounted for.
    • kellym64
       
      I have personally used the wirleess key and it is 100 times better than a room key. I can wear the key in the water and I don't have to remember where I placed a room key or remember to take it with me before leaving the cabin.
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How to Strike a Balance Between Automation & Personalization in Hospitality | Hospitali... - 0 views

  • From apps and facial recognition to robotic butlers, technology is rapidly moving in on the very human world of hospitality.
  • Studies show that 75% of guests still value face-to-face interaction alongside other communication channels.
  • Ultimately, technology and personal service need not be in conflict if you focus on enhancing your guest experience.
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  • It’s less about gimmicks and more about giving guests the option to choose how they want to interact and when. It’s about greater convenience and efficiency. It’s about building connections that optimize guest experience before, during, and after their visit. 
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    With proper management, the perception of AI/robotics as a block to personal touch can change to a perception of convenience and luxury. The key is to use the right mix of technology and person-to-person interaction giving guests the option to choose how and when they want to interact. Both should help to enhance, not only operational efficiency but, build stronger guest connections before, during, and after their visit.
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    In past discussions we discussed how the hospitality industry is moving forward with advanced technology in property and restaurants. The article discusses how important it is to have a smooth transition of those services but also striking a good balance of high-tech and face to face that can ensure and build confidence with guest and provide long-term loyalty.
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How AI is Transforming the Travel Industry | Eastern Peak - 0 views

  • perform various administrative tasks and offer excellent customer services
  • ensure an effortless and convenient practice for travelers
  • chatbots
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  • chatbots
  • increase their p
  • nd boost customer experience
  • transformed the mode of processing booking searches,
  • providing relevant information
  • two-thirds of respondents find AI chatbots useful when making travel arrangements
  • applying voice assistants that give tremendous advantages to both visitors and hotels
  • voice-based digital devices are usually connected with various hotel facilities
  • quick reception desk requests, automated room control, Internet connection, regional weather forecast, and hands-free calling
  • regulate the physical environment in the room,
  • voice-activated devices extremely beneficial as they enable them to bring down labor costs and ensure perfect services nonstop
  • staff always remains aware of guests’ requests and can reply quickly or text the necessary department
  • provide quick access to travel facilities, and, more importantly, grant a high degree of security for the staff and travelers.
  • ecognizes people in a few seconds by comparing their lips, eyes, ears, and chin with the similar ones available in the database.
  • Baggage key parameters and individual features allow for validating it to a certain passenger, not for a single trip but on other journeys when a person uses their bag
  • 64% of Americans support the idea of utilizing AI-based recognition methods at airports
  • reduced check-in time so that customers do not waste their time in long lines.
  • utilizing machine learning in the travel industry
  • identify individuals by their facial features.
  • 75% of people favor personalization in various forms of modern travel businesses
  • enables them to tailor specific services adjusted to customer preferences
  • Tourism product feedback given by people on different travel review platforms, professional travel blogs, or social media are valuable data sources for travel agencies, hoteliers, restaurant owners, and tourists.
  • it is believed to be true and unbiased as it is usually backed by relevant photos made by travelers during their trips.
  • Text-based comments undergo sentiment analysis that uses Machine Learning algorithms and Natural Language Processing technologies to study person’s opinions and ideas about certain tourism services and products.
  • can transform the obtained information into a competitive advantage.
  • Automated baggage systems at airports testify to the successful AI applications in the travel industry.
  • modernized tracking and handling methods
  • seamless experiences for airlines and their customers through reliable baggage services
  • photo identification to trace baggage for tourists,
  • forecast the amount of bags a particular person may have based on previously obtained travel data.
  • enhance decision-taking and planning, ensure results-driven optimization, and improve scheduling procedures
  • benefit from special airlines apps designed to find the lost baggage or track it when it is still in transit.
  • appreciate the degree of self-service provided by virtual assistants and robots.
  • implemented robotic technologies to speed-up check-in procedures, keep loads of information about their clients, and multitask beyond human capabilities.
  • Robots enhance the guest experience
  • AI-based virtual assistants and robots have become very helpful for international travelers as they have embedded translation software enabling the guests to conduct communication in their native language.
  • tendency played an important role in delivering hygienic and safe services without affecting availability.
  • Daily services performed by hospitality robots may vary from cleaning and baggage carrying to room food delivery.
  • develop cutting-edge travel apps enabling us to forecast flights and travel-related things like hotels
  • serve travelers in terms of finding the cheapest price and providing details on flight costs in the future.
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    The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.
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Mobile Technology Transformation is Innovating Mobile Access Solutions | By Markus Boberg - 0 views

  • hesitation came from a belief that mobile services would prevent guests from having truly personalized experiences as well as reducing opportunities for valuable interactions between guests and staff
    • rrodr658
       
      reason why some hotels were not very open to introducing digital services
  • challenged with re-imagining the guest experience and implementing in procedures turned to mobile technology solutions, which reduced touchpoints and gave guests the ability to access property services while maintaining social distancing measures
    • rrodr658
       
      the pandemic is what gave the push for hoteliers to begin using technology and create creative experiences.
  • hoteliers have found that mobile technology has enabled guests to have more control over their hotel experience.
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  • as much as 67 percent of guests in fact now hold a preference for digital key check-in and room access over more traditional methods such as plastic keycards.
    • rrodr658
       
      statistical fact of how many people prefer to use their digital key over the traditional check in at the FD.
  • collecting and storing guest data and preferences, which can then be used by integrated loyalty services to better target guests with rewards and promotions.
  • incentivize downloads and encourage loyalty by allowing hoteliers to better target users with promotions and special offers.
  • ntegrating mobile access solutions with food ordering and contactless payment service vendors has helped hoteliers create convenient, engaging mobile app solutions that also boost their property's bottom-line
  • control in-room amenities.
  • This can include guests being able to use personal devices to effortlessly manage guestroom thermostats, lights, drapes, televisions and more.
  • Digital key service providers have evolved to easily integrate with other hotel services and provide guests with greater convenience and personalization throughout their stay.
  • This is rapidly proving to be a successful method to swift services and meet new demands, as many consumers are increasingly using digital wallet services in their everyday lives: in 2019, nearly 1.5 billion travelers downloaded mobile boarding passes that were stored in their digital wallets, and mobile wallet payments increased by 29 percent in 2020.
    • rrodr658
       
      statistical facts about how many people switched to mobile services for traveling and paymemts
  • preventing guests from being locked out of guestrooms due to low battery status on their device, mobile wallet-based digital keys also serve to further provide a more seamless and hassle-free travel experience from start to finish.
  • offers guests increased security and reduces the risk of a lost or stolen room key
  • it meets short-term challenges because it reduces risk
  • it has incredible potential and long-term benefits for the future
  • mobile access solutions will continue to adapt and provide properties with digital convenience, reduced costs, sustainability and efficiency over the next decade and beyond.
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    This article was very informative about the effect of mobile tech within the hospitality indsutry. It definitely broke down how hoteliers were not very open to using this wireless technology but how the pandemic gave that push to hoteliers and now they are noticing how much travelers enjoy it. Hence, they are innovating the mobile access and enhancing their guests experiences with mobile access solutions such as food ordering, contactless payments, encouraging loyalty with mobile app download and to gain promotions, control in-room amenities, and more. This article also touched upon the increased security and reduction of lost or stolen room key, as it eliminated the need of a phsyical key. Essentially, mobile technology benefits the industry in the long-term.
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How Hotel Connectivity Leads to Exceptional Guest Experiences - 0 views

  • According to a recent study by Hotel Technology, 73 percent of guests surveyed are likely to return to a hotel that meets their technology needs.
  • “Today’s guests want an almost at-home-like experience when it comes to connectivity. As they juggle between smartphones, laptops, tablets, and wearables, there’s an expectation of seamless network coverage that caters to their tech-driven habits.
  • According to Skift Research’s 2022 Digital Transformation Report, almost 87 percent of surveyed travel executives said they were using cloud computing to help improve the customer experience and optimize operations
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    This article speaks about the cloud-based solutions used to meet the needs of our guests during their stay. Connectivity is ranked number on their list of amenities and their reason for returning as loyal guests. Cloud technology allows the hospitality industry to provide scalable and efficient services.
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Why Switching to Digital Menus for Restaurants Is a Must? - - 0 views

  • Going digital with your menu is inevitable. Plus, it is more convenient for you and your customers. It elevates the customer experience and helps you reduce costs, boost sales, and promote your items in the best ways possible.  When it comes to the digital world, the sky is your limit, so get creative and make your menu more irresistible than ever!
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    Fast casual and casual restaurant's are always looking to improve the customer experience. Providing digital menus can assist with this along with boosting sales, increase efficiency and promoting flexibility and creativity. This also a great marketing tool to show daily specials and entice customers with pics.
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Here's How Travel Will Look In The Internet Of The Future - 1 views

    • rrodr658
       
      A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain, and is used to certify ownership and authenticity.
  • Patagonia has created an Oculus Rift experience
  • Virtual reality (VR) allows us to explore new places without leaving our homes, offices, or classrooms
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  • With metaverse and decentralized internet tech, travel companies will be able to offer more personalized and immersive experiences to customers.
  • VR as a marketing tool t
  • VR to "try before they buy"
  • Disney parks are already working on incorporating virtual-world simulators into their venues, using projected images
  • virtual reality theme parks,
  • more travel-related non-fungible tokens (NFTs
  • tokens
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Maestro Examines What Independent Hoteliers Want from their PMS' in 2023 | Hospitality ... - 0 views

  • aestro PMS, a provider of cloud and on-premises Web and Mobile property-management systems, is entering the new year with a fresh perspective on what hoteliers want from their mission-critical property systems. Coming off the heels of its Annual User Conference, Maestro team members spoke to customers to gain insight into their wants, needs, likes and dislikes related to training, operations optimization, product features/functionality, deployment flexibility and the role of the PMS to help them maintain close relationships with guests.
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    This article discusses the PMS system Maestro who reached out to it's current customers in 2023. They are independent hotels and wanted to gain insight to their wants, needs, likes and dislikes related to training, operations optimization, functionality, deployment flexibility so they can gain close relationships with their customers. They responded back and wanted intuitive software adaptable with flexibly training options; free upgrades to new versions; cloud hosting in "any" cloud for easy accessibility: support of touch and mobile devices to streamline service engagement.
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The evolution of the POS system | TechRadar - 1 views

  • The first one was invented in 1879 by an American shopkeeper James Ritty.
  • developed by IBM in 1973 – and it marked the first commercial use of a computer-based system used by the restaurant industry. 
  • POS terminals in its restaurants in 1984
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  • POS systems changed drastically two years later, when touch screen technology and colorgraphic monitors became more affordable. 
  • As computers became more sophisticated in the 1990s, so did POS systems, with the first e-POS (Electronic Point Of Sale) system, Nisyst, launched in 1992. 
  • Cloud-based POS systems transformed the landscape as any device capable of connecting to the internet could suddenly be used as a potential POS terminal. 
  • Integrated systems enable everything from inventory management to marketing; staff time management; accounting process; and customer information to be accessed, analysed, and controlled through a single (often touchscreen) interface
  • Our current decade is likely to continue seeing a convergence in technologies, with POS systems becoming smarter and able to help businesses get even more value out of their data than they can today.
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    This article gives an excellent brief introduction to the history of POS systems and how they have evolved over the years. It is evident that as other technologies (such as smart phones, the internet, etc.) improve, so too do the POS systems. They adapt as new capabilities become available and to the ever changing needs of the consumer. I also chose this article because my research paper is on POS systems and I believe this will be a great resource for me to use.
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Technology Trends in Hospitality Industry-Driving Innovation and Reshaping the Future |... - 0 views

  • Facing the challenges of labor shortage, the rising cost of operation, and the changes in consumer needs and behaviors, hospitality businesses need to pivot their services and products with the latest technology in order to keep their competitive edge.
  • In addition to mobile ordering, Point of Sale (POS) systems are also one of the top technologies to leverage in hospitality. POS systems turn mobile devices into cashiers. Whether it’s dining in, curbside pick-up, or online orders, POS enables seamless, fast, and safe transactions that customers seek nowadays.
  • Toast’s online ordering system and POS helped Melting Pot launch its takeout business model “The Melting Pot To-Go”.
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  • “Successful digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet the changing business and market requirements”
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    This article gives an in-depth approach to the future of technology in the Hospitality Industry. In the article, you can explore the future of technology which will allow the industry to flourish.
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How can proximity marketing help your business? - ShippyPro Blog - 2 views

  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
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  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • it’s not inherently compatible with mobile devices,
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
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    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon,while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
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    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
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What is Proximity Marketing: What Types and How does it Work? Innovative Technologies t... - 2 views

  • On the one hand, it allows the company to create more comfortable conditions for visitors to the store, on the other hand, it provides retail networks with the analytical data necessary to create targeted messages based on customer preferences (cluster analysis).
  • Thus, messages are delivered only to users who gave their consent and are not intrusive as spam and SMS sendings
  • The technology of proximity marketing allows companies to meet the consumers' need for detailed information about the store's products
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  • The technology of proximity marketing allows companies to communicate with visitors by offering them something that will be interesting to them, for example, interactive reviews and electronic coupon codes.
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    This article goes over proximity marketing in a more general sense for those who are new to it. I enjoyed that it really gets into what are the different types, as well as how each of those are used today. When talking about proximity marketing, it gives the business a closer range when they are marketing to their audience. Here are the different types the article listed: - sending advertisements to mobile devices over the Bluetooth network, - Wi-Fi or SMS messages, - distribution of special offers, - digital coupons or promotional codes, - interactive digital scoreboards, - QR or barcodes.
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Proximity Marketing: How It Can Help Your Small Business in 2022 | Beambox - 0 views

  • Mobile technology has transformed the world of restaurant and bar marketing, taking it to new heights of precision and effectiveness that go beyond anything seen before
  • nowadays carries a smartphone in their pocket has changed the marketing landscape beyond recognition.
  • with almost 6.5 billion smartphone users worldwide, there’s simply never been a better time to look into location-based marketing and advertising technique
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  • This tactic has been proven hugely effective for a wide array of businesses and industries, and is especially well-suited for drawing in punters to your restaurant, cafe or bar
  • Proximity marketing hones in on potential customers in your area, and lets them know what you do best.
  • proximity marketing is set to become part of the ‘new normal’ for restaurant bar promotion.
  • Making Use of WiFi for Proximity Marketing
  • proximity-based marketing is part of the rising trend for hyper local marketing - both the oldest and newest form of marketing there is.
  • The benefits of this approach are abundantly clear, and many businesses of many types are leaping on board the proximity marketing bandwagon
  • This approach is also great for boosting engagement levels with existing customers. Nothing tempts diners back to a restaurant they’ve already enjoyed like the promise of a discount, free appetiser, or loyalty program, and proximity marketing techniques will achieve that swiftly, efficiently and with all the power that hyper local advertising can achieve.
  • proximity advertising comes in several different forms, each with their own advantages which may suit your business better.
  • proximity marketing is all about making use of your customers’ and potential customers’ location in order to market your business.
  • Beacon Marketing
  • Proximity Marketing with GPS
  • RFID - The Cutting Edge of Proximity Marketing
  • almost everybody is a potential customer
  • By increasing your potential traffic in this way, proximity marketing techniques generally bring about a strong ROI that cannot be overlooked.
  • With plenty of savvy planning, a keen knowledge of your customer base and their various needs and desires, and a bit of modern technical wizardry, proximity marketing for restaurants can boost your bottom line.
  • a trend likely to continue growing for the foreseeable future.
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    To summarize, this article is based on how proximity marketing is a new trend that is likely to continue growing for the foreseeable future. Also, the benefits allow for companies to boost their traction with customers as well as boosting engagement levels with existing ones. Moreover, there are different types of proximity marketing and each have their own advantage that may suit a specific business better.
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The Importance Of Proximity In Hospitality SEO - Wpromote - 0 views

  • Domain clustering can be a factor in why your hotel is not ranking in organic search results for “hotels near Times Square NY,” especially if there are multiple hotels in your area. Google wants to make sure users are receiving diverse and relevant search results for their queries. That means that sharing a domain name can sometimes work against you because Google is unlikely to serve a user several hotels that are on the same domain.
  • It’s important to put yourself in a customer or potential customer’s shoes and approach your keyword strategy from that point of view while also considering algorithms, domain crowding, competition, and user intent.
  • Closeness to area attractions and venues is important to SEO, and proximity of your address to a point of interest has become the top-ranking factor in Google. This makes it much harder for your hotel to rank for attractions and points of interest if they truly are not “near” your hotel.
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  • In 2016, the Google Possum algorithm update caused Proximity of the Address to the Point of Interest to become more important.
  • In 2017, the Google Hawk algorithm update eliminated some of the local search filters that were put in place by the Google Possum update and focused on showing search results in the immediate area or in close proximity of the search query.
  • f your hotel lies outside that area, it will be seen as irrelevant to the search query and most likely will not rank for that phrase organically.
  • Hotels that are in rural or suburban areas, however, typically have fewer large attractions or points of interest nearby, so they may rank for attractions that are further away due to less competition in the area.
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    Proximity marketing is and has become the new method of advertising on a device which virtually anyone has; the cell phone. However, due to its popularity it has turned into something more complex due to the amount of organizations using this feature and the somewhat tight geographic locations. A city like New York is a prime example to how many businesses fight for a glimpse of spotlight regarding proximity marketing. Although, Google plays a huge role in helping locate a business, it does not seem to be an equal opportunist for all hotels, for instance.
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    proximity accurately represent your location in relation to major points of interest in your area becomes even more important for the guest experience. Imagine that same hotel really tries to drive home the point that is it near Times Square on its website, only to have visitors disappointed that the attraction is really much further than expected and that other hotels are much closer.
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Gamification: The Hotel Effect - 0 views

  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
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  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
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    this article talks about how gamification is impacting the Hospitality industry.
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U.S. Hotels - Controlling Telecommunications Costs - By Robert Mandelbaum and Michael K... - 0 views

  • Telecom costs increased at a greater pace than total operating costs across all chain scale categories except luxury hotels.
  • undergoing IT audits and consolidating telecom vendors across portfolios
  • upgrade certain technologies
  • ...2 more annotations...
  • an IT audit and evaluation.  This is designed to detail an organization’s current technology landscape, how it performs and what additional needs exist.
  • Additionally, as portfolios become larger through acquisition across the globe, being able to limit disruption and deploy the best technology becomes even more important.
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    Expenses relating to telecommunications in the hospitality industry have seen an increase despite a decline in returns for products offered to guests like fees for phone calls and internet. The article explains the rising costs and how operators can control costs regarding telecommunications. "Between 2015 and 2019 telecommunications costs went up faster than operating costs across the board." One reason was due to the complimentary phone and internet offered at some properties. IT Audits, consolidation of telecom providers, and technology upgrades are three ways organizations can manage costs. IT audits involve looking at an organization's current tech plan and its performance. What does it need beyond what it has? Then consolidating the vendors used. Controlling costs especially when technology is changing will benefit owners and operators as it helps them "limit disruption and use the best tech".
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    Coming from a culinary background controlling costs is everything especially when it comes to food. In tech, it's way more than just what the customer sees or eats. I think IT audits would be a must nowadays in the hospitality sector as it provides a clear view of what is being utilized and a road map to where we can go and how we can skim the fat to make a better product for management and customers. I suppose consolidating tech would be like using one provider for a variety of tech solutions or software that includes many BOH applications in one place. That would be handy to have and management effectiveness would increase as you wouldn't need to educate employees on multiple platforms.
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