Innovation Challenges in Hospitality - 0 views
hospitalityinsights.ehl.edu/tion-challenges-in-hospitality
innovation hospitality hotel green Tech solution EHL
shared by nashalsiddiqi on 31 Aug 21
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The biggest development in recent years has been that of big data. While it seems that every company in today’s marketplace owns customer data, it’s only those who do something with it that gain a competitive edge.
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Voice search is transforming the booking process, making it increasingly easy and convenient for customers to search for their next stay, without having to type a single word.
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it’s no longer about simply providing a guest with a room, but providing them with a seamless experience
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Another growing trend is the use of technology to enhance the guests’ stay. Modern guests are increasingly looking for high-tech experiences, and many are willing to forego traditional amenities to get them
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the industry has had a dramatic environmental impact, from construction processes to energy and water consumption
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keep in mind that sustainability goes beyond environmental management. To truly support long-term sustainable development, companies need to think beyond water and energy-saving methods and consider their impact on economic progress and social development – promoting health and well-being, gender equality, stimulating entrepreneurship and supporting local communities.
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The Article disscuss the challenges in innovation in hotels, this include different aspects and argues that the industry is a bit late adapting and untilizing technologies compared to other industries. it gives example of the booking services of an airline and a hotel. which clearly gives strong indication that the clients in the market now days tend to look for a more personalized services which can be offered through the hotel booking system. another aspect of the article covers the side of sustainability, that is not limited to saving water or energy level but on a wider aspect also.