Pineapple Hospitality increases email marketing effectiveness | Hotel Management - 0 views
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ineapple Hospitality, owner and operator of four one-of-a-kind, independent boutique hotels in the greater Seattle/Puget Sound area of Washington, selects ZMail® electronic communication platform from ZDirect for its eMarketing campaign.
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"Pineapple Hospitality is a growing company, and as such, we needed to find a way to improve the way we electronically communicate with customers,"
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"ZDirect is different from other eMarketing and eCRM companies in the hospitality market. They are laser-focused on identifying the right customers that will help us build loyalty and generate new revenue streams with measureable results. This is very important to Pineapple Hospitality as we look to expand beyond the Washington market.
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"Today we know who are customers are . . . we enjoy more revenue from our eMarketing efforts . . . and our open rates are increasing. Email click-through rates have risen a hefty 10 percent in a very short amount of time."
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ZMail streamlines and centralizes a hotel’s electronic messaging initiative by capturing guest behavior, purchase history and preferences information. ZDirect's patented dynamic content engine creates individualized transactional emails; from confirmations to pre-stay promotions and post-stay thank you emails.
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Pineapple Hospitality has chosen Zmail from the company ZDirect, as the platform they will use for their email marketing campaign. Because Pineapple Management is a growing company, the want to improve the way they communicate with their customers. Siting that it is important to have a platform that works both ways. Allowing the hotel to contact the customers and allowing the customers to contact the hotel. Zmail operates by using their content engine to capture guest behavior, purchase history and preferences. It then send individual transaction emails, emails that cater to the customer individually as opposed to mass emails to all customer. ZDirect offers this service with Zmail that is directly focused on communicating with the "right customers", those who are most likely to be loyal customers to the hotel and spend more money with the hotel. Because Pineapple Hospitality wishes to expand beyond their current market, Zmail is an ideal tool to use to identify potential customers. Since the company has been using Zmail, they have seen a ten percent increase in click-through rates.