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How your POS system will help your restaurant survive omicron - 0 views

www.nrn.com/...our-restaurant-survive-omicron pos system restaurant technology hospitality software mobile
shared by kbroo026 on 30 Jan 22 - No Cached
  • a way to stave off people quitting, reduce stress, AND increase pay for employees — while improving the dining experience for customers
  • One answer lies in the POS system. A smarter, more responsive, up-to-date POS system that can not only bring additional revenues to your establishment but also keep your employees happy — whether they take orders over the phone or provide table service. Let’s take a look.
  • the tipping situation at QSR/fast-casual restaurants is all over the map.
  • ...12 more annotations...
  • some restaurants in this category still do not accept tips. Tipping at restaurants in this category is now the norm and a must.
  • Automated buttons with tip suggestions are the way to go, and can increase tip amounts by upwards of 50%.
  • Adjust tip errors as they occur.
  • newer options such as online ordering require more work on the part of the customer but they allow you to run your restaurant more efficiently even if short-staffed and put less stress on your employees. Less stressed employees mean happier employees and ideally less turnover.
  • Offer cash discounting.
  • By not having to pay processing fees, a business owner can instead reinvest the funds back into the business and its employees.
  • Make sure your POS is responsive and has backup options.
  • Aside from the obvious marketing and branding benefits, when people carry a balance on a gift card, they are aware of it and they know that they need to spend it. Customers might be using a gift card because they received it as a gift (obviously), but loyal customers might just buy gift cards for convenience and keep adding a balance to it for themselves.
  • your POS system is the key to better paid, less frustrated employees who are happier—and stick around.
  • While higher tips and less stress about the restaurant’s processes and IT might not be the only factors that keep a worker from quitting, every little bit helps.
  • Don't be afraid to ask more of your processor, and if they aren’t willing to work with you to improve your operations,
  • then it’s time to re-evaluate your relationship with them.
  • kbroo026 on 30 Jan 22
     
    This article from the CEO of PayBright discusses the many ways that restaurants can make their POS better at serving its employees. Options such as pre-calculated tip suggestions, flexible ordering options, cash discounts, and gift card management are all ways that more (tip) money can flow into servers' pockets. An intelligently managed POS can lead to happier (and retained) employees and a more efficient operation.
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Better tech and decision-making are hotel trends to watch for in 2022 | PhocusWire - 0 views

www.phocuswire.com/ustry-trends-to-watch-for-2022 tech hotel trends
shared by matthewpadillaes on 18 Mar 22 - No Cached
  • This dynamic is one of the key factors that has required a change in the way hotels operate. Hoteliers have had to find the most efficient way to run leaner and sometimes less knowledgeable teams, as well as using smart ways to onboard and train up newcomers.
  • As the pandemic continues, we expect that many hotels will be forced to re-examine their tech stack and could end up directing a large proportion of their focus and investment towards adjusting and simplifying their hotel operations technology over the next year.
  • Another consequence of pandemic cost cutting has been reducing in-house tech teams so in this environment, where there is minimal tech support and a great deal of newcomers to the industry, operations technology has to be intuitive to use, fast to roll out and it must add value quickly upon installation.
  • ...2 more annotations...
  • Hoteliers need to be able to make the best decisions for their operations and guests which are based on real-time insights and data. When it comes to groups and multiple property hotels, hoteliers want to ensure consistency of brand across departments and properties, something that guests are expecting more than ever during COVID-19.
  • Housekeeping teams and those working in hotel operations have faced one of the most challenging times in their industry and have adapted at incredible speed, so it is important to take note of this and celebrate your team. That way hotels can help create a new generation of loyal and motivated hotel staff.
  • matthewpadillaes on 18 Mar 22
     
    As the pandemic continues to create changes in the world hotel management are forced to adapt to new ways to make better decision-making abilities for the future of their establishment. One factor is retaining staff and attracting new groups as some hotels face labor shortages. 2022 has the potential to be a great year for the hotel industry as we continue to take the pandemic in our stride.
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Best Failover Routers for 2022 | Novotech Technologies - 2 views

novotech.com/best-failover-routers-for-2022 routers redundancy tech
shared by artandmer on 19 May 22 - No Cached
  • An LTE failover router ensures that a network remains online and operational in the event of an internet outage. This is accomplished by including a secondary redundant internet connection that a network automatically switches to should the primary internet connection fail. 
  • A loss of internet connectivity, however brief, can have a substantial impact on a business's operations, resulting not only in lost revenue and productivity but potentially triggering a cascade of system failures.
  • A dual-WAN, or multi-WAN router allows simultaneous internet connection to two or more internet service providers
  • ...2 more annotations...
  • Businesses and organizations are rapidly adopting more cloud-based services in their daily operations. This means automatic failover capability and uninterrupted network access have shifted from being merely valuable to being absolutely vital to keeping services running around-the-clock.
  • do your homework, and find a failover router that's right for your company
  • artandmer on 19 May 22
     
    This article explains the hardware (i.e. failover routers, dual-WAN routers) that are the key to internet redundancy when large business can not afford to have an outage. As businesses rely more and more on cloud-based computing, it is becoming more and more costly to have an internet outage. While the article might sell a good story, I don't feel like things are quite as good as advertised when trying to apply this in a hotel setting where oftentimes franchisor IT requirements only allow one static IP address and these routers require multiple IP addresses. I've personally experienced failures in the "last mile" of infrastructure (i.e. construction cuts a line or gophers chew fiberoptic cable) that even if the hotel has a failover router with multiple ISPs, the hotel would have experienced a complete outage due to the fact that both carriers were physically sharing the last mile. Maybe wireless network failover routers have more of a chance to thwart gophers and construction equipment? Conduct proper research to make sure your franchisor could accommodate a failover router.
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Proximity Marketing Geofencing Versus Beacon Marketing: Which Is Better? - Propellant M... - 1 views

propellant.media/cing-versus-beacon-advertising Location Geofencing Beacon
shared by krikooo94 on 08 Feb 23 - No Cached
  • krikooo94 on 08 Feb 23
     
    Proximity Geofencing marketing allows company to micro-target people based on where they go. Digital geofences can be placed around the perimeter of a location and will send passerby's advertisements regarding that location. Beacons run off bluetooth resulting in more indoor use due to range capabilities.
  • shineal on 09 Feb 23
     
    Thanks for sharing this article on Proximity Marketing Geofencing Versus Beacon Marketing. I learned quite a bit from this post, for example, the benefits of Proximity Geofencing Marketing; particularly, a) the ads will continue for up to 30 days after persons leave the location, b) this technology is compatible with multiple types of devices and c) less set-up time is required.
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What is a Global Distribution System (GDS)? 2022 Guide for Hotels - 3 views

hoteltechreport.com/gds GDS Hospitality Hotel Industry
shared by naxiang2001 on 17 Sep 20 - No Cached
  • What is a Global Distribution System (GDS)? 2020 Guide for Hotels
  • The History of the GDS
  • a GDS functions as a middleman between a travel agent and a hotel’s (or airline’s) central reservation system. Travel agents can see real-time rates and inventory for a given hotel via the GDS, though the GDS doesn’t actually hold its own inventory.
  • ...14 more annotations...
  • What are the Most Popular Global Distribution Systems?
  • Besides the time savings, the GDS allows travel agents to tap into reservation systems for a world of travel providers.
  • Did you know you could book a flight, tour operator, car rental or hotel room in real-time via electronic GDS systems since the 1960s? You may be thinking, “hmm… online travel agencies like Expedia and Booking.com aren’t that old, are they?” But years before the OTAs gained prominence, global distribution systems provided real-time access to hotel and flight inventory for travel agent service providers across the world. 
  • Does the GDS still serve a purpose when travelers can easily book directly with the airline or hotel? In many cases, yes, the GDS still delivers value, especially for airlines and corporate travel companies. Airlines still distribute their inventory to OTAs via the GDS, and corporate travel planners continue to use the GDS to find corporate rates.
  • The GDS industry has come a long way since the 60s; while Sabre is still a major player, several GDS companies operate today. The major global distribution systems for travel reservations include: Amadeus is the world’s largest GDS, accounting for about 40% of GDS transactions, and it’s especially popular in Europe. Though many of these reservations are for airfare, it’s still a powerful tool for hotels, with over 600,000 hotels connected. Sabre is the second-largest GDS, accounting for about 35% of travel agency bookings. Around 175,000 hotels are connected to Sabre, but its portfolio in North America is larger than its competitors. Travelport GDS  owns systems called Galileo, Worldspan, and Apollo. Travelsky is a state-run GDS in China.
  • With decades of history and an enormous user base of travel agents, using the GDS can be a great way to expand your hotel’s marketing and distribution strategy. But the GDS doesn’t necessarily provide value to every hotel; if you’re wondering how to use the GDS or why to add it as a distribution channel, it’s important to weigh the pros and cons for your individual hotel.
  • For hotels, airlines, and the like, the GDS offers massive marketing power.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • travel comp
  • American Airlines was the first company, in partnership with IBM, to implement an electronic reservation system for their reservations agents to use. This new technology, called the Semi-Automated Business Research Environment (SABRE), allowed American Airlines to greatly expand their reservations team beyond the number of people who could huddle around the paper booking files.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • Today you can book not only airfare and hotels via the GDS, but also rental cars, cruises, rail tickets, and tours.
  • hotels would need to undertake huge marketing efforts in order to be seen by travel agents. The GDS effectively democratized this process, with chain hotels getting the same visibility on the GDS as independent hotels.
  • In 2006 the volume of internet reservations exceeded GDS reservations for the first time,
  • lwu014 on 17 Sep 20
     
    This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.
  • ...2 more comments...
  • carlatj on 24 May 21
     
    A brief history of the GDS gives us a glimpse of the important this technology which as been around for over 50 yrs. Although it has evolved, the consumer has evolved with it but the basic idea still prevail and still very much in use.
  • anonymous on 29 May 21
     
    This article gives a complete description of what the GDS is and its history. It goes over how the GDS works, the benefits of using it, and whether the GDS has a role in the future of global distribution.
  • cdamo003 on 25 Jan 22
     
    A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.
  • naxiang2001 on 28 Mar 22
     
    This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.
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Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

www.groundtruth.com/...location-based-marketing-101
shared by smajo003 on 20 Sep 21 - No Cached
  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
      teresastas on 20 Sep 21
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
      teresastas on 20 Sep 21
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
      teresastas on 20 Sep 21
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
  • ...23 more annotations...
  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
      teresastas on 20 Sep 21
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
      teresastas on 20 Sep 21
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
      teresastas on 20 Sep 21
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
  • smajo003 on 06 Apr 23
     
    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
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Top 10 Hospitality Technology Trends for 2023 - 0 views

www.mitel.com/...cation-tech-trends-hospitality
shared by mattiebell on 12 Jan 20 - No Cached
  • role of technology in hospitality businesses has drastically expanded.
  • Most of this activity relies directly or indirectly on technology, making IT more important to hotel operations and the guest experience than ever before.
  • Today, many guests prefer technology over human interaction for simple tasks.
  • ...11 more annotations...
  • There’s a whole range of basic guest requests that can be automated with the right technology, which frees hotel staff up for other activities that enhance the guest experience
  • The room phone of the future may serve as a hub for a larger connected experience.
  • the demand for bandwidth at hotels is only going to grow.
  • Many guests are even beginning to include these kinds of technologies in their online hotel search criteria, so hospitality businesses that lack them may eventually find themselves at a disadvantage.
  • Modern meetings run on technology.
  • These tools allow hotels to find out about guests’ wants, needs, desires, complaints and more—and jump into the conversation if it makes sense.
  • And if you see an opportunity, you can get out in front and begin planning accordingly. After all, in hospitality, every advantage cou
  • increase in a migration to cloud technologies.
  • Something as complex as that needs a single hub from which to operate—and guest apps for personal mobile devices are the natural place to host all of these functions.
  • The virtual reality market is expected to grow from $16.67 billion in 2022 to $227.34 billion by 2029.
  • In 2023, sustainability is going to make its way further up the list of must-haves for hotel guests. In fact, it’s already happening. Kind Traveler’s 2022 Impact Tourism Report found that a resounding majority (96%) of survey respondents said it’s important the money they spend on travel makes a positive impact on the places they visit.
  • sherylvelazquez on 12 Jan 20
     
    This article discusses the top 10 communication trends in hotel technology. It shows that the role technology plays in hotel will only continue to grow because like mentioned a lot of activities directly or indirectly use technology. Some of these trends include things like service automation, guest apps, and location based services. These advances will allow hotel staff to be more focused on customer satisfaction and improving hotel operations.
  • mattiebell on 10 Jan 23
     
    This article discusses some of the main trends that will advance the hospitality industry throughout the new year. It covers many of the topics we discussed in the lecture, such as virtual reality, the importance of innovation, and key modernization concepts. It also talks about subjects relating to sustainability and green topics that will drive how the hospitality industry plans to remain a carbon-managed entertainment option.
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