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Hospitality unions have spent a decade fighting to protect workers, bu - 1 views

  • cheap gadgets might bring new problems
  • The hospitality industry is in the process of introducing remote panic buttons in an effort to address the widespread issue of violence and sexual assault against hotel staff
  • 20,000 hotel properties in Canada and the United States have committed to providing an estimated 1.2 million employees with Employee Safety Devices
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  • all housekeeping staff to carry a panic button device on them at all times
  • low-quality versions of the technology that pose significant privacy and security risks to the people who carry them. Weak password protections and a lack of encryption leave users vulnerable to cyberattacks, which could render the devices unusable—or, worse, be used to invade hotel employees’ privacy
  • 58% of hotel workers and 77% of casino workers have been sexually harassed by a guest. Nearly half have had guests answer the door naked or expose themselves, and nearly 15% have been cornered.
  • casino giants MGM Resorts International and Caesars Entertainment agreed to equip nearly 38,000 hotel staff with safety devices during contract negotiations
  • the CEOs of a number of major hotel chains—including Hilton, Hyatt, IHG, Marriott, and Wyndham—joined the pledge
  • Safe but insecureThe discovery of vulnerabilities in certain versions of this technology may pose a potential challenge
  • lack of encryption that compromised the device’s security
  • the software powering the tracker was hosted on a cloud-based service, which it used to communicate with a mobile application. But the cloud software didn’t require any authorization. A hacker could connect to the service and “instruct any tracker in the world to do things,” he explains.
  • Among the vulnerabilities a hacker could exploit are the ability to see the real-time location of users and to gain access to built-in microphones and cameras
  • That poses a problem for the hotel industry, Hron believes, because establishments not  bound by union or legislative requirements may buy inferior devices without vetting them properly, merely to satisfy new regulations. “Each hotel is buying these devices themselves—it’s not like some central authority is giving these devices to hotels,” he says. “My guess is [some are] going to buy a cheap device, and in this case, it’s pretty reasonable to think that there aren’t any analysts doing security checks on them.”
  • The lack of clear legislation also leaves workers vulnerable in jurisdictions that don’t explicitly ban employers using the devices to track the movements of hotel staff
  • technology isn’t capable of real-time tracking because it runs on WiFi and Bluetooth Low Energy, or BLE, and only transmits a signal when activated. Other devices that utilize GPS or WiFi connectivity, however, have the ability to transmit real-time location data on an ongoing basis
  • “The technology has to work every time, but the product only works if the right policies, procedures, and personnel are put in place that allow the system to function as a system
  • While the initial reason for the solution was to address sexual assault, there are other things that happen to housekeepers in hotel rooms as well,” says Ogle. “We’ve had team members that have had medical issues themselves, or found guests in rooms with medical conditions that were asking for assistance
  • Providing precise location data to first responders in the event of an emergency actually has the potential to save lives, but the technology will only be adopted if users believe it is being used appropriately
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    The major hotel chains are influencing legislation and also now requiring employee safety devices (ESDs) to make the workplace safer for employees (i.e. room service attendants or housekeepers) who find themselves alone in guest rooms with ill-intentioned guests. ESDs can also be appropriate for large resorts with beach personnel, activities personnel, or other positions that find themselves in enclosed, or remote areas with less security. Not every hotel has a security department that can constantly monitor cameras and ESDs. Will these devices present more strain on hotel wireless networks? That depends. Hoteliers need to consider whether these devices will be provided by or monitored through their keylock vendor, through their guest room entertainment vendor, or through a wireless provider. Could there be a benefit to an ESD interface with the PMS? I'm not finding an obvious answer. Hotels, varying in room count, are providing ESDs that range from whistles to wireless to BLE or RFID enabled. Hotel owners and management companies have the responsibility to research the most appropriate solution for their hotel without undermining the safety and privacy of their employees and their hotel networks.
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The Return of Incentive Travel: Using the Hotel PMS to Manage and Grow Guest Loyalty in... - 0 views

  • A strong loyalty program may be just what is necessary for hotels to implement to recover bookings lost in the shuffle during 2020 and beyond.
  • hotels must be prepared to offer more than this in the long run.
  • PMS system enabling guests to grow their relationship with the hotel during every transaction and interaction including pre and post stay,
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  • Traditionally, hotels’ go-to amenity for customer loyalty is access to free Wi-Fi.
  • Loyalty programs excel at setting logical expectations for a guests’ stay, improving their overall experience and enticing others to join.
  • Hotels should also offer incentives for repeat bookings, such as free nights to credits at the hotel restaurant, premium guestroom amenities, hotel spa, gift shop, room upgrades, and other services based on the hotel and its location.
  • enable hoteliers to cut down on the number of third-party services they work with to offer a high-quality guest experience while also eliminating transaction fees associated with the program.
  • ese programs feed off (and into) nearly every department within a hotel, therefore strong internal organization —
  • By blending both immediate guest gratification with long-term incentive goals, and keeping guests engaged by meeting and exceeding their expectations during their on-property experiences, hotels and resort groups can help create a new era of traveler loyalty.
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    This article explains how PMS, property management system, is integrated to manage and grow customer loyalty independent hotels. It is no secret that some of the best loyalty programs keep guests coming back to the same company/hotel. They attract these guests by incorporating a strong loyalty program that provides rewards, incentives, and exclusive access to certain amenities. It is believed that this is what is needed to attract more bookings that were lost during the pandemic in 2020 up until today. The way to most effectively do so is by integrating a PMS system that allows guests to grow the relationship with the hotel during every transaction and interaction they have prior to, during, and post their stay. There needs to be much more than free wi-fi integrated in hotels as loyalty access as it is becoming so popular that it is not considered an exclusive access feature. Hotels should offer incentives for those who book repeatedly, like free nights, credits at the hotel's restaurant, premium guestroom amenities, hotel spa, and much more. Guests like to feel special, and doing so will guarantee their return to this hotel brand as they want to indulge in this experience every single time.
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Cloudbeds named Best PMS, Best HMS in 2022 HotelTechAwards - 0 views

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    Cloudbeds Best PMS and HMS in 2022 HotelTechAwards This 2022 the Hotel Tech Report honored Cloudbed with five awards. Cloudbeds is recognized as one of the industry-leading technology Hotel Tech Report provides. In addition, Cloudbeds won the Best Property Management System, Best Hotel Management Software, and many others. Cloudbeds was founded in 2012, and it is the hospitality industry's fastest-growing technology partner. Cloudbeds currently serves 22,000 independent properties in 157 countries with a global customer base. Cloudbed Hospitality Platform combines operations, revenues, distribution, and growth marketing tools with a marketplace with third-party integrations that helps hoteliers and hosts grow revenues and streamline operations. The HotelTechAward is one of the most contested, has 513,600 visits from hoteliers and 11,622 verified product review contributions; the competition is challenging, and Cloudbed won among the best out there. They proved to have a great integration compatibility system, organizational health, market share, partner network strength, and customer support quality.
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What's the Impact of Artificial Intelligence in the Hotel Industry - 0 views

  • help automate the customer support experience for their customers
  • It can help you magnify your business revenue and profits and scale your business to new heights.
  • It has helped businesses to improve the areas where businesses lack and optimize the customer service, maximize workforce efficiency, minimize time and effort, and scale business revenue and profits.
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  • With the introduction of AI and digitization in the hospitality industry, chatbots have become the preferred assistance for hoteliers to handle multiple guests.
  • You can get a holistic view of the profits, expenses, and other factors to remain on top of business cash flow. A
  • help you extract valuable data points from a large volume of data that can enable you to make well-informed decisions to increase your business numbers.
  • AI communication tools can help you answer queries around the clock in different parts of the world in different languages.
  • With quality 24*7 customer support, our team can help you solve the dynamic issues and problems that can help you clear the blockage in your business workflow.
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    This article speaks about the extensive impact that artificial intelligence has on the hotel industry. The hotel industry was good before, but these new futuristic and techy advancements deliver premium guest experiences that create an everlasting effect. In return, it assists in expanding the business revenue, along with the profits, and creates a larger scale for the business. Some of the ways that big hotel brands are incorporating artificial intelligence is using chatbots. Chatbots help automates the customer support experience so customers are well directed in the right direction. Not only does it offer premium experiences, but it helps businesses to understand the customer's wants and needs to do so. It's a chain reaction. In hotel operations specifically, it helps to deliver a higher level of efficient and effective results when the demand grows higher. It also minimizes guest management time and effort. It is great for hotel operations, revenue management, next-level personalization, data analytics, and multilingual booking experience.
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The Rich World's Electronic Waste, Dumped in Ghana - Bloomberg - 0 views

  • the Agbogbloshie dump, a wasteland dotted with burning mounds of trash in Ghana’s capital, Accra.
  • Up to 10,000 workers wade through tons of discarded goods as part of an enormous, informal recycling process, in what has become one of the world’s largest destinations for used electronic goods.#lazy-img-360452765:before{padding-top:66.70212765957447%;}
  • Burns, back problems, and infected wounds
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  • respiratory problems, chronic nausea, and debilitating headaches
  • —brought on by the hazardous working environment and toxic air pollution.
  • smashing up old computers and televisions in search of valuable parts and burning insulated cables to recover copper.
  • The Agbogbloshie dump is a result of the world’s increasing demand for electronic equipment as consumers continually upgrade their devices and throw out the older ones.
  • The e-waste problem could expand into a global health crisis,
  • significant proportion of this electronic waste is sent, often illegally, from the West to developing countries across Africa and Asia.
  • Around 50 million tons of electronic waste, or e-waste, is being thrown away each year, according to a report published this year by the United Nations.
  • figure is projected to double by 2050.
  • only 20 percent of e-waste is thought to be recycled appropriately.
  • The rest “ends up in landfill, or is disposed of by informal workers in poor conditions,” the UN found.
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  • “E-waste is a growing global challenge that poses a serious threat to the environment and human health worldwide,”
  • In Ghana, the waste arrives via the Port of Tema, 20 miles to the east of the Agbogbloshie dump.
  • They are often labeled as secondhand consumer products, health experts said, so they are not strictly considered waste.
  • “There are skin diseases and ailments [at Agbogbloshie], but the worst problem here is respiratory illnesses, because the amount of pollution here is so high,”
  • the quality of air is terrible
  • “The workers can’t do anything about it because they have to earn a living, so it’s a trade-off. They earn money but their health suffers.”
  • These health risks are entering the food chain. The Agbogbloshie area is home to one of the largest food markets in Accra, and haggard livestock roam freely and graze on the dumpsite.
  • Agbogbloshie contained some of the most hazardous chemicals on earth.
  • One egg hatched by a free-range chicken in Agbogbloshie exceeded European Food Safety Authority limits on chlorinated dioxins, which can cause cancer and damage the immune system, 220 times over.
  • about 80,000 men, women, and children subsist from the Agbogbloshie dump, living either on-site or in the adjacent slum.
  • Ghana imports about 150,000 tons of secondhand electronics a year,
  • an international treaty that since 1989 has forbidden developed nations from carrying out unauthorized dumping of e-waste in less developed countries.
  • It is very important the issue of waste export to developing countries such as Africa and other countries in transition should be looked at critically.”
  • The German development agency GIZ is in the midst of delivering a €5 million ($5.5 million) project to build a sustainable, efficient recycling system at Agbogbloshie, as well as a health clinic and football pitch for workers.
  • But as the world’s appetite for electronics keeps growing, preventing the illegal dumping of electronic waste and the devastating impact it has on places like Agbogbloshie will prove an even greater challenge.
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    The effects of electronic waste dumping in the Agbogbloshie dump in Accra, the capital of Ghana. It also talks about the health issues workers suffer from working there, and the problem is predicted to get much worse than it already is.
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What Does LEED Certification Mean to the Hotel Industry - 0 views

  • LEED certification is a growing trend and concern among hotel developers, architects, hotel brands and consumers.
  • To earn LEED certification, a building is awarded points for satisfying certain green requirements in six categories- Sustainable Sites, Water Efficiency, Energy & Atmosphere, Materials & Resources, Indoor Environmental Quality and Innovation in Design.
  • istorically it was believed that there is a cost associated in building a LEED-certified hotel; however, it is arguable if this cost differential exists in today’s construction market. The USGBC reports that as of 2007, the cost to develop a green hotel, if any, is only one to two percent above that of a conventional hotel’s cost
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  • In addition to selling more room nights at potentially higher rates, LEED-certified buildings typically save 30-50 percent in energy usage, 35 percent in carbon emissions, 40 percent in water emissions, and 70 percent in solid waste.
  • Currently there are only eight hotels in the U.S. that are LEED-certified, but over 100 more hotels have made their intentions known to become LEED-certified.
  • Green hotels offer recycling options, water-efficient toilets and faucets, energy-saving lighting, and recycled paper goods; many hotels have even begun to clean guestrooms and public space with non-toxic cleansers.
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    This article talks about how LEED certification is increasing in the hotel industry. Buildings who are LEED certified save a lot more energy and offer recycling options.
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Why is Virtual Reality Becoming Important in the Hospitality Industry? | Circle One | V... - 0 views

  • VR has become particularly important, because of the amount of information the average customer needs before they will actually book a hotel room. Rather than reading through descriptions, which may or may not be trustworthy, it offers customers the chance to experience things for themselves.
  • virtual travel experiences, using 360 degree video technology. Through this, users can experience a virtual recreation of different aspects of travel, from the flight, to arrival, to some of the key sights
  • Virtual tours make your website appealing and highlight captivating aspects of your hotel, which helps increase traffic. With a high-quality virtual tour and straightforward booking process, more customers will be motivated to make direct bookings with your hotel. You can even add direct calls-to-action at strategic points in the tour that lead to the booking page.
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  • First impressions matter. If they’re positive, your guests will likely remember you for a long time. An engaging, interactive virtual tour helps grab your audience’s attention and create a positive first impression.
  • Virtual tours and interactive media give your guests control over their experience. Every visitor has unique needs, and can interact with the media by zooming in or panning up, down, left and right. Customers love having the freedom to choose what to view
  • this potentially allows customers to experience a virtual recreation of a room within a hotel, or take a look at one of the nearby attractions. Essentially, this allows the hotel industry to benefit from the type of ‘try before you buy’ marketing that has been commonplace within the food industry for decades.
  • those operating within hospitality management can continue to use VR to deliver information and allow customers to experience nearby attractions once they have arrived, adding to the hotel experience itself.
  • The full potential of virtual reality within the hotel industry is only recently being recognised. Nevertheless, three of the best current uses of the technology
  • The hospitality and travel industry has realized the potential of virtual reality to attract guests, increase online revenue and generate more bookings.
  • One way hotels are embracing this technology is with virtual tours. These interactive tours use virtual reality to give prospective guests an immersive, 360-degree walkthrough so they can explore the hotel before booking
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    The article discuss different usages of virtual reality in hotels, and how it has benefited hotels by increasing the number of hotel bookings and level of satisfaction.
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    In Today's Society digital is the new engineer and operational tasks in regard to how we book flights before touring, interactive experiences through the media, and memorable expressions. The hospitality and travel industry has realized the potential of Virtual Reality to attracts incoming guests and increase bookings rates.
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Green computing: what it is, why we need it and how to implement it - 1 views

  • n fact, the Internet risks becoming one of the most polluting sectors, but it is above all the production of electronic devices that aggravates the climate and ecological crisis, because of the toxic raw materials and the complex processes, requiring a lot of energy and a lot of water.
  • in the first three months of 2021 the Intel plant in Ocotillo had already produced 15 thousand tons of waste, of which 60% dangerous. and consumed more than 4 million liters of water and 561 thousand kilowatt-hours of electricity.
  • Algorithms that manage the switching on and off of servers according to the workload, making sure that few of them work at their maximum capacity while all the others stay off.
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  • Purchasing quality devices, that last longer.
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    This article describes the effects of technology on our environment. Everything from production to dumping the product can cause long term pollution issues if we are not careful. This article gives tips to combat this issue.
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Developing an eMarketing model for tourism and hospitality: a keyword analysis - ProQuest - 0 views

  • Advances in IT have prompted the hospitality and tourism industries to move in a new direction, i.e. internet marketing or eMarketing (Leung et al., 2015)
  • On the other hand, from the customer perspective, tourism and hospitality are an information-intensive consumption experience because a customer might make considerable efforts to collect information and understand the image of a travel destination before making a purchase decision (Kim and Law, 2015). In this regard, search engines and social media are two of most fundamental information sources for making such decisions (Xiang and Gretzel, 2010). With their information-sharing capability, social media empower customers, granting them a “democratic consumption culture” by reducing information asymmetry and increasing their bargaining power (Leung et al., 2013). The pervasiveness and powerful computational capability of mobile technology make it possible for tourists to easily access information, book online services or even make impromptu purchases (Kim and Law, 2015). Apparently, the tourism and hospitality industries have been facing a revolution that has arisen largely because of IT turbulence (Piccoli, 2008).
  • Studies suggest that IT plays a prominent role in the tourism and hospitality industries, and it will be imperative, and indeed beneficial, for tourism and hospitality practitioners and scholars to keep abreast of all the advances in IT
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  • Correspondingly, the frontiers of IT-related research will not only benefit the innovation and encroachment of the industry but also support managers, researchers, policymakers and other interested audiences in understanding the progress of developing trends and themes in the context of IT development
  • Among these analyzes, the keyword co-occurrence network particularly aims to construct knowledge, as the keywords of an article are anchored by the authors to distill the core concepts of a paper. Keywords generally represent the main idea of a research paper and express authors’ understandings of their work within the thematic context of their research domains (Ali et al., 2019). Keywords are regarded as one of the most meaningful indicators of an article’s content (Weismayer and Pezenka, 2017). Although keywords indicate the topic area and key variables/theories used in a study, they do not convey key findings such as the causal relationship between two keywords. Nevertheless, a group of keywords from the same domain creates an intellectual knowledge map of that realm. A knowledge map is generated from keywords according to the following steps
  • Keywords are collected from journal articles. A network of these keywords is built. A knowledge map connects the same keywords in different articles. A complete knowledge map is formed when all articles undergo the previous three steps.
  • eMarketing Capability As this study’s model of eMarketing capabilities is a major contribution and these capabilities play a critical role in marketing performance, future studies can investigate the antecedents/consequences of eMarketing capability, develop a scale or investigate the formation process of this construct. Future studies might validate the proposed model-based either on a single eMarketing capability or on multiple eMarketing capabilities. Empirical studies could benefit the development of research concerning eMarketing tourism and hospitality.
  • 3. Methods3.1 Data collection
  • 3.2 Data processing
  • 3.3 Analysis process and tools
  • Emerging Digital Technologies The purpose of this study is aimed at understanding the impact of IT on tourism and hospitality. However, as IT continues to evolve and advance, and as new technologies often alter customers’ behavior, as well as firms’ marketing strategies, it is necessary to pay attention to the impact of new digital technologies on focal fields. Specifically, it could be interesting and promising to explore the impact and role of forthcoming digital technologies in different eras, specifically, artificial intelligence, machine leaning, AR, virtual reality (VR), mixed reality (MR), chatbots, robotics, blockchain, 5 G or the internet of things (Park et al., 2018; Tung and Au, 2018).
  • As the database contains journals from various domains, this study first identified the target journals by using the keywords “travel,” “tourism” and “hospitality,” identifying 24 journals. Next, as these journals are affiliated with different publishers, the keywords “IT*,” “IS” and “technology*” were input to search ICT-related articles on the official website of each journal from its first issue to April 2020.
  • Customer Equity and Engagement Value Customer equity and engagement value are two of the crucial variables that require a better understanding in the eMarketing tourism and hospitality research. With the application and support of advanced IT and quantitative mathematical models, it will be valuable for future work to explore all aspects of the factors that influence customer experiences over time to synergize and maximize customer equity and CEV for DMOs or hotels.
  • Marketing Performance Apart from loyalty, other marketing performance indicators including financial and non-financial ones are encouraged to be developed. Such work will contribute to both the tourism and hospitality academia and allow industrial managers to link financial performance with innovative IT in terms of profit, sales revenue or cash flow. Moreover, assessing non-financial marketing performance (market share, quality of services or CEV) will help researchers and managers better understand the predictors of future financial performance than traditional accounting measures have in the past, and it should also supplement financial indicators in internal accounting systems (Ittner and Larcker, 1998). Finally, it will be contributory to develop a combined indicator linking financial and non-financial measures. Table 4 summarizes the overview of future research avenues.
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    This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.
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Proximity Marketing Market 2023 Industry Breakdown for Major Key Manufacturers, Growth ... - 0 views

  • Global Proximity Marketing Market Research Report provides a key analysis of the market status of Proximity Marketing with the best facts and figures, meaning, definition, SWOT analysis, expert opinions, and the latest developments across the globe.
  • Google Microsoft Apple
  • Wi-Fi BLE Beacon Near Field Communication (NFC) GPS Geofencing
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  • ➤ Unbiased conclusions and market insights. ➤ 24×7 customer service available to address client queries. ➤ Highly efficient and experienced team of analysts striving to create top-quality reports. ➤ Our reports have facilitated the growth of over 500 companies. ➤ The systematic and methodical market research process.
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    This article talks about research surrounding analysis of global proximity marketing. The article categorizes several things such as sales, revenue, cost structure, and more. It includes data on some of the most well known companies in the world, including Google, Microsoft, Apple, and more. This research is important because it provides a business overview of the sustainability of proximity marketing and discusses its implications for the marketing and sales industries, which hospitality falls under.
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Big data and analytics in tourism and hospitality: opportunities and risks - ProQuest - 0 views

  • The purpose of this paper is to examine and provide insights into one of the most influential technologies impacting the tourism and hospitality industry over the next five years, i.e. big data and analytics. It reflects on both opportunities and risks that such technological advances create for both consumers and tourism organisations, highlighting the importance of data governance and processes for effective and ethical data management in both tourism and hospitality
  • This paper identifies and examines key opportunities and risks posed by the rising technological trend of big data and analytics in tourism and hospitality. While big data is generally regarded as beneficial to tourism and hospitality organisations, there are extensively held ethical, privacy and security concerns about it. Therefore, the paper is making the case for more research on data governance and data ethics in tourism and hospitality and posits that to successfully use data for competitive advantage, tourism and hospitality organisations need to solely expand compliance-based data governance frameworks to frameworks that include more effective privacy and ethics data solutions.
  • Technology (and its rapid development) is one of the key megatrends and driving forces that are seen to shape the future of tourism (Yeoman, 2012, 2018; Yeoman and McMahon-Beattie, 2018) via changes that will impact the way tourism and hospitality providers interact with travellers.
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  • A recent business report on key megatrends and market disruptors suggests that technology and new ways of engaging and interacting with customers are fuelling the rate of disruption as currently businesses are able to reach new customers in new ways and can reinvent customer engagement around service and convenience (Boumphrey, 2019).
  • One of the most important uses of data is to improve personalisation, travel companies using the information they gather to make specific adjustments to their offerings.
  • Currently, considerable amount of structured and unstructured data are produced globally (Nunan and Di Domenico, 2013; Verdino, 2013), a so-called “digital exhaust” (Wang, 2013; Barocas and Nissenbaum, 2014) that is passively generated by users of products and services using mobile devices (Shilton, 2009), an abundance of publicly available data shared on social networking platforms (Nov et al., 2010) and customer data and information purposely collected by tourism organisations’ booking systems or customer relations management (CRM) systems
  • This abundance of data and the act of processing data on a large scale has led to the concept of “Big Data,” which Mayer-Schönberger and Cukier (2013) define as “things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value, in ways that change markets, organisations, the relationship between citizens and governments, and more” (p. 6
  • ndeed, one of the latest Euromonitor International travel industry reports confirms that big data and analytics is expected to be the most influential technology impacting the industry in the next five years (Bremmer, 2019), followed by artificial intelligence and the Internet of Things.
  • The use of data is viewed as a disruptive innovation in the tourism and hospitality industry, although it allows organisations in the industry to facilitate personalisation, offer convenience, save costs and overall gain competitive advantage (Evans, 2020).
  • These technological advances provide significant opportunities for businesses to harness the wealth of data to support their activities and gain competitive advantage. The efficient uses of data and analytics drive process and cost efficiencies and strategy and change (MicroStrategy, 2018).
  • In particular, in the tourism and hospitality sector, the effective use of big data is associated with revenue management (e.g. using and combining internal data, such as occupancy rates and current bookings, with external data such as information about local events, school holidays and flight information to forecast demand and maximise revenues); market research and strategic marketing purposes (e.g. identifying customer trends to best cater marketing opportunities); customer experience and reputation management (e.g. social media conversations and online reviews, service usage data and internal feedback via customer surveys). A good example of an organisation that successfully uses big data to gain competitive advantage is AirBnB (Evans, 2020; Guttentag, 2019).
  • These concerns have been intensified by recent global cyber-attacks and more specifically by significant data breaches in a wide range of industries and sectors, including the tourism and hospitality industry (Armerding, 2018; PwC, 2016, 2017). The hospitality industry is now in the media spotlight because of high profile breaches (PwC, 2016, 2017).
  • One of the biggest data breaches of the 21st century has affected one of the largest hospitality companies, Marriott International. Starting in 2014, the data breach occurred on systems supporting Starwood hotel brands, which were acquired by Marriott in 2016 and affected ∼500 million customers worldwide, with the breach only being discovered in September 2018. Data and information on names, contact information, passport numbers, travel information and other personal information were compromised, and information on credit card numbers and expiration dates of more than 100 million customers was stolen (Armerding, 2018).
  • Indeed, the 2018 Global State of Enterprise Analytics survey found that globally 49 per cent of companies surveyed believed that the primary challenges organisations most commonly face are data privacy and security concerns (MicroStrategy, 2018). Similarly, another recent industry report shows that over 40 per cent of tourism industry professionals claimed that data privacy and cybersecurity are one of the most influential factors impacting digital commerce in this sector (Bremmer, 2019).
  • Not surprisingly, privacy is now the top data issue and concern for organisations
  • When selecting analytics solutions, tourism and hospitality organisations are required to address the growing concerns around privacy and security of customer data by putting in place well-designed data governance frameworks capable of providing quality data and be able to provide effective frameworks of data security and protection for all stakeholders
  • Potential frameworks for ethical data management and digital privacy specific to tourism and hospitality would need to identify, in addition to the protections afforded under the recent General Data Protection Regulation (GDPR) (ICO, 2018), how data is collected, what it is used for and who has access to it and why
  • Big data and analytics are playing a crucial role in digital transformation efforts of organisations in general and in the tourism and hospitality industry, thus driving greater effectiveness and efficiency and the strategy to define new business models and bring about successful change (Evans, 2020; MicroStrategy, 2018)
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    This was about the risks in the hospitality and tourism industry when it comes to big data and analytics. Big data is so important in the hospitality industry because it's how companies know who to cater to and with what and how. In addition to the importance of big data, there are risks that come with it. A few risks are data leaks, hackers, etc. Companies invest money in their systems so these things are avoided.
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What is LEED Certification in Real Estate? - 0 views

  • LEED stands for Leadership in Energy and Environmental Design. It’s an internationally accepted green building certification system designed by the US Green Building Council (USGBC), a non-profit organization consisting of members from real estate, construction, finance, and technology sectors.
  • LEED certification means that your hotel has met certain standards for sustainability. There are four LEED levels
  • LEED commercial projects earn points
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  • Sustainable sites Water efficiency Energy and atmosphere Materials and resources Indoor environmental quality
  • LEED certification is good for your guests and employees, the planet, and, ultimately, your bottom line.
  • LEED buildings are shown to improve worker health and wellbeing, in addition to being a better experience for your guests. LEED buildings bring in clean air and natural light, and discourage the use of harmful chemicals found in paint and other building supplies that can impact our health over time. Employees feel better, and that impacts morale
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    LEED certification system is designed by USGBC a non-profit organization. LEED certification mean that a certain standard has been removed in order to build a better environment. The certificate of LEED is shwn to improve worker health and wellbeing
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Hotel Safety: Security for Hospitality and Hotel Management Companies | By Kacey Bradley - 1 views

  • improved software allows hotel owners to match up specific transactions with the surveillance footage,
  • IT and security departments should work in conjunction
  • Offering employees profit-sharing, a stake in the hotel's future is an effective way to improve security.
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  • Mobile keys, on the other hand, strengthen security and allow guests to bypass the front desk altogether.
  • Most commercial properties have some type of video surveillance system.
  • Profit-sharing gives employees room to grow in a chaotic industry. Most profits come in the form of an end-of-year bonus people can use to their hearts' desire. Beyond increased loyalty, employees with profit-sharing options are more likely to take ownership of their role in the business and improve productivity.
  • Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. Also, alert guests about possible security risks, such as connecting to public Wi-Fi networks nearby that don't require a password.
  • A straightforward update is an in-room safe. It's easy to come up with relevant items to stash inside, especially when traveling. Guests can stow essential documents, passports, collectible coins, souvenir gifts and more.
  • A safe and secure environment all starts with knowledgeable staff. Set up regular meetings with all employees to talk about guest safety. Go over OSHA requirements and how the team can stay safe in the event of fire and evacuation. You should also provide training on compliance regulations and bloodborne pathogens.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  •  
    This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected.
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    Among other ways that hotels in the modern are using to ensure safety and security, the article looks at cybersecurity. The author proposes that hotels' security and IT departments should work together to create a safe online environment that "prevents unwanted third parties, like hackers, from intercepting private guest data." This reiterates the significance of updating computer equipment to mitigate potential threats.
  •  
    This is a great article that explains the different ways hotels are trying to make staying at a hotel safer. They start by explaining how they have surveillance cameras placed around the hotel to help them see everything that is happening all at once. Cybersecurity protects the hotels computer systems from being hacked and having people steal all the hotels and customers information. Mobile room keys helps guests find their keys faster because they will now have it on their mobile devices. For hotels the guests safety are their top priority and they train their staff to believe in the same thing.
  •  
    This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft.
  •  
    This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.
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How Augmented Reality Can - and Can't - Help Your Brand - 0 views

  • According to Mobile Marketer, 52% of retailers say that they’re not ready to integrate AR into their shopping experiences.
  • 56% of shoppers surveyed by NielsenIQ said that AR gives them more confidence about the quality of a product, and 61% said they prefer to shop with retailers that offer AR experiences.
  • shoppers who sampled lipsticks on the AR interface spent almost 50% more time at the sampling fixture. These shoppers also sampled 7.5 times more products on average.
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  • These results suggest that by making the sampling process more convenient (compared to physical product testers), AR encourages shoppers to explore and try more products.
  • their likelihood of making a purchase during the session was also 19.8% higher than customers who did not use AR,
  • AR usage has a stronger influence on purchases for customers who have never purchased a specific product from an online channel
  • challenges can be broadly classified into six areas: cost of implementation issues, lack of talent and expertise, ability to build AR filters and narratives, latency issues, lack of adequate resources, and keeping with rapid changes in technology.
  • managers must have a proper understanding of how AR can help their brand before they invest in the technology.
  •  
    This article discussed research done on the integration of AR into shopping experiences and highlights the discrepancies between company and customer perceptions. While companies seem to continue to be hesitant to invest in AR technology, consumers are certainly chomping at the bit to try it out. In the survey done for this article it would appear that AR technology is incredibly helpful for virtual try on especially during the pandemic as in store shopping has slowed down and even when in stores consumers would be hesitant to try on clothes or makeup that had been touched by someone else. The results showed that this virtual try on experience was especially helpful for lesser known brands as the ease of trying on virtually meant people often tried brands beyond those they would usually purchase. For hotels this could mean greater interest even without a large brand backing so AR technology could be important for smaller independent hotels. For hotels AR technology could not only help set them apart from other hotels but also could increase consumer confidence during booking as it takes a little bit more out of the mystery of booking a hotel room. Giving guests the ability to "walk" the hotel and visualize where they fit in could definitely increase bookings.
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Top 20 Best Hotel PMS Systems in 2023 - Financesonline.com - 0 views

  • The best hotel PMS system in 2023 is Preno,
  • a cloud-based platform that combines usability and powerful features of hotel PMS, booking engine, guest management, and accounting solutions to deliver top-quality hotel management capabilities. By streamlining workflows, it maximizes productivity while minimizing costs.
  • There are new post-pandemic preferences and demands that include holistic health and wellness offerings and digitalized guest experiences. These entail new investments, best practices, and, of course, new technology.
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  • Demands include new facilities such as hotel workspaces, digital conference facilities, and on-demand digital entertainment.
  • managers are likely to need a single hub to manage operations. This is where property management system solutions are helpful.
  • here are the best hotel PMS systems that you can find on the market today
  • MS Systems
  • List of 20 Best Hotel P
  •  
    This is a list of the top PMS systems for hotels. Finances online choose Preno as the number PMS system for hotels. PMS helps companies a lot; from streamlining workflows, to maximizing productivity while at the same time minimizing costs and other powerful features for hotels (guest management, accoun ting solutions, booking engine, and more).
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Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views

  • social media marketing for hotels will be the make-or-break factor for many hospitality brands
  • why it’s so important, detailed tips, suggested best practices to follow, and examples you can use
  • real-life examples of social media marketing for hotels
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  • Social media marketing is a vital
  • integral part of every hotel's operations
  • has the potential to increase direct bookings and improve brand awareness
  • eight new users join TikTok every second
  • social media marketing increase visibility
  • generate a higher ROI
  • you’ll really stand out from competitors who aren’t putting in the effort on these same channels
  • advises hotels to consider social media as a channel for direct communication with potential new customers
  • that could lead to bookings
  • clear connection between the multi-touch opportunities
  • 1. Share slice-of-life content
  • recommend an 80/20 rule
  • day to day at the hotel
  • share “daily snippets, small but heart-warming stories
  • keep it personal and relatable
  • 2. Use your Google Business Profile
  • clients tend to overlook is Google’s own business review feature
  • they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
  • Any offers, news, and updates should also be added to the posts section to inform potential new customers
  • helpful for tracking
  • connecting content to bookings
  • we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
  • 3. Start with music
  • 4. Follow 80/20
  • Social media marketing also gives hotels creative new ways to interact with their audiences.
  • content creation
  • 80% of the content should be related to your destination, travel tips, encouraging engagement
  • 20% should be self-promotional
  • analytics that prove its success
  • “Always focus on quality over quantity.”
  • posting consistently, the algorithm will likely reward you for it on any platform
  • 5. Partner up
  • one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
  • the benefits go beyond saving time and money on content creation
  • 8. Use a calendar
  • Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
  • We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
  • partner share data on what content performed best, this guides our own content strategy
  • great way to get direct feedback
  • love seeing how our stayers interact with the suites and report on what they value to the most
  • 6. Be playful
  • 7. Don’t overthink
  • By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
  • Plot out the exact times and dates you’ll post
  • Create content ahead of time
  • 9. Project manage
  • 10. Choose content pillars
  • 11. Follow SEO rules
  • 2. Analyze the competition
  • Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
  • What are other hotels in your area posting online?
  • 13. reStays
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    This article gives many tips on how to use social media for advertising purposes. You may think that you know a lot about how to advertise or what to use, but this gives you more ideas as well as better ways ito implement you posts in a better and timely manner so that you know your ROI.
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